Making Cents of It All

Nelson Bradshaw

Jesse Stakes Episode 2

Nelson Bradshaw, Farther's Managing Director of Banking Strategies, has over 35 years of financial experience – with most of that time spent managing wealth, private banking, and commercial groups for BBVA, one of the largest international banks (later acquired by PNC Bank).

Nelson is a graduate of Louisiana State University and also completed executive management programs at the University of Texas at Austin and IESE International University in Europe. He is the chairman of the Gator Bowl organization and is deeply involved in the Florida business and non-profit community. Nelson lives in Jacksonville Beach, Florida with his wife of 30+ years, Judy.

WEBVTT

1
00:00:06.550 --> 00:00:11.879
Jesse Stakes: Ladies and gentlemen. Today we have Nelson Bradshaw on the show. Nelson. Thank you so much for joining us.

2
00:00:12.030 --> 00:00:14.819
Nelson Bradshaw: glad to be here, Jessie. Good to see you. Yeah.

3
00:00:15.260 --> 00:00:23.309
Jesse Stakes: So, Nelson, you're the managing director of Banking strategies and Wealth advisory for farthest here in Jacksonville. Tell us what that. Looks like.

4
00:00:24.000 --> 00:00:42.019
Nelson Bradshaw: Well, further, is a financial technology company and the wealth management space a richer investment advisory firm. So we're attracting a financial advisors on to a a new tech platform, you'll find that actually most financials

5
00:00:42.030 --> 00:00:58.489
Nelson Bradshaw: systems are really 2030 year old technology that's been updated. And at some point it becomes very difficult to amend and innovate with it. And so the the co-founders are farther

6
00:00:58.500 --> 00:01:09.640
Nelson Bradshaw: 2 mit grads got together for after working for 2 very large institutions, and running into this problem to really set up a platform from scratch

7
00:01:09.690 --> 00:01:21.870
Nelson Bradshaw: that actually sits right on top of the rails of the world's largest custodian. So your money's still very safe at some place that we we use perishing Schwab fidelity. So

8
00:01:21.880 --> 00:01:30.319
Nelson Bradshaw: there. There are no concerns there. but it allowed me. so we have financial advisors that come on. But then.

9
00:01:30.330 --> 00:01:43.630
Nelson Bradshaw: our technology is also good for your community banks out there that might want to offer those services that they don't want to have to deal with the back end. So we're sort of their back in.

10
00:01:43.640 --> 00:02:02.479
Nelson Bradshaw: and then their salesforce, and we'll do the white label. So I I spent some some of my time on that which is where the the banking strategies piece comes from, and then, additionally, I I do have a personal book of business with Daniel Gills, my business partner in terms of managing funds

11
00:02:02.520 --> 00:02:08.089
Nelson Bradshaw: and a traditional wealth management platform with a lot of ins on planning. So

12
00:02:08.150 --> 00:02:11.160
Nelson Bradshaw: that's that's what fathers about?

13
00:02:11.730 --> 00:02:28.969
Nelson Bradshaw: Well, and I know that that's not all you do correct. You have. You have your hands in quite a few things.

14
00:02:28.980 --> 00:02:45.079
Nelson Bradshaw: so the last few years I have been overseeing commercial business banking wealth those areas as as long as business. And but at my core what I I tell folks that I've always done for 35 years

15
00:02:45.090 --> 00:02:56.600
Nelson Bradshaw: is service primarily closely held businesses, family businesses with the revenues of 10 million dollars and over and help them with all things financially, whether it was corporately

16
00:02:56.610 --> 00:03:18.170
Nelson Bradshaw: whether it was with their employee based in K or or personal planning through a private banking segment. But what I really wanted to do here 2 things: as I transition from from managing a large group, I wanted to go from managing portfolios and people to driving revenue and strategy.

17
00:03:18.180 --> 00:03:36.469
Nelson Bradshaw: And so, father has allowed me to do that in the wealth management space. I have another firm that I work with on the 4. One K space. That's a turn key best in class and then in terms of the company's capital stack. What?

18
00:03:36.510 --> 00:03:42.909
Nelson Bradshaw: what is your lending structure? Look like? How you know Banks, Nancy, Non bank financing equity

19
00:03:42.970 --> 00:03:46.840
Nelson Bradshaw: helping them with those decisions. And so

20
00:03:46.850 --> 00:04:04.810
Nelson Bradshaw: I like to say that I used to do all those things under one bank name, one platform and they that bank might have done some things that some things not so well. Now I could sort of pick the best the best in in in helping a sizable family business with all things financial.

21
00:04:04.970 --> 00:04:15.549
Jesse Stakes: That's nice, because you truly get to be a consultant for your for your customer, and and help them advocate for them. And what's in their best interest rather than advocating what's in the best interest for your bank? Correct

22
00:04:15.590 --> 00:04:17.600
Nelson Bradshaw: right? Right? Exactly.

23
00:04:18.899 --> 00:04:25.330
Jesse Stakes: You know i'd be remiss if I didn't ask, how did you get started in banking? What inspired you to to get into the industry?

24
00:04:26.100 --> 00:04:34.919
Nelson Bradshaw: Well, it. It was a part of my initial plan. you know, I got a an undergrad in finance at at Lsu

25
00:04:35.080 --> 00:05:00.890
Nelson Bradshaw: Was always in strict in the financial markets and and business ownership. I was actually given some stock by who who started a company who went on the New York Company, where on the New York Stock Exchange. So, even at 1011 years old, i'd i'd get out the newspaper and and look and see what the value of the stock was back when you went to the paper to do that. to do that. So I had an interest there.

26
00:05:00.910 --> 00:05:06.750
Nelson Bradshaw: and but as I I was getting my finance degree, I I came to learn that I I

27
00:05:06.880 --> 00:05:24.810
Nelson Bradshaw: I really wanted to be entrepreneur. Go out and and start my own business, and I said that you know what better to to to learn on someone Else's dying initially. Then go out and and try and figure it out on my own. So I went into what was a traditional bank

28
00:05:24.820 --> 00:05:31.699
Nelson Bradshaw: management training program they don't have as many of those around anymore, but they used to do bikes to a lot of train

29
00:05:31.740 --> 00:05:35.310
Nelson Bradshaw: where they would rotate you from department and department.

30
00:05:35.370 --> 00:05:39.009
Nelson Bradshaw: And then you sort of figure out in this one particular bank that I was with.

31
00:05:39.060 --> 00:05:51.899
Nelson Bradshaw: you know, after you rotate it a while they sort of had you designated in certain area, but you might end up rotating like I rotate through trust. we were a a a super large

32
00:05:52.060 --> 00:06:03.929
Nelson Bradshaw: single bank holding company, and so we had a strategic planning and development area. I worked with it. We had a a marketing strategies area that did product development.

33
00:06:03.940 --> 00:06:12.959
Nelson Bradshaw: I work in that area. So those those are neat. But where I really thought that i'd learned the most was in the in the traditional Credit Department

34
00:06:13.000 --> 00:06:14.789
analysts

35
00:06:14.940 --> 00:06:25.490
Nelson Bradshaw: working with the commercial lenders and helping them underwrite loans, and my goal was to. We'll learn, You know, how companies make money, lose money and

36
00:06:25.540 --> 00:06:44.240
Nelson Bradshaw: and and and go out of my own. Well, what I really found out was just how hard that is, and I got used to that. That paycheck coming in. It was pretty decent paycheck good benefits, and and here I sit 35 years later. But I have exercise along the way from that entrepreneurial spirit on on the side.

37
00:06:44.250 --> 00:06:55.570
Nelson Bradshaw: But it I I know in a sense i'm living through my clients with that ent entrepreneurial spirit i'm i'm working with them, helping them realize their their dreams, and and hopefully just playing a small part of it.

38
00:06:55.970 --> 00:07:07.809
Jesse Stakes: Very cool. Well, and I you know I I I can. I can speak for my own experience. I really have a tremendous amount of respect for people who hang that are in shingle and go out and do it themselves, because to your point

39
00:07:07.820 --> 00:07:27.859
Jesse Stakes: to actually drive that top line revenue into a business it's challenging. Sometimes people don't realize how how hard it is to get respect from the beginning with it, with the name that you create yourself, and from you know, if you don't, if you don't have a paycheck. If you don't have somebody sign in a paycheck every week, it's you gotta. You gotta wonder what you know where who's going to pay the light bill and who's going to put food on the table?

40
00:07:28.230 --> 00:07:40.580
Nelson Bradshaw: Yeah, no, no no doubt about it. no doubt about it. So but it has. It has been a a a a great run, you know, initially as a

41
00:07:40.590 --> 00:07:56.319
Nelson Bradshaw: a commercial banker. I'll tell you the You know. One of the things in the notes she sent me back is what you think sort of yeah impact it, my career the most and i'll tell you the the first thing was, you know, I came out in the in the mid eighties.

42
00:07:56.430 --> 00:08:14.390
Nelson Bradshaw: and in the the mid to late eighties. They had a financial crisis in South Louisiana and Texas. that was very similar to what the whole country experience in, though a you know you had all drop. It was very old defendant. All drop from 30 bucks a barrel.

43
00:08:14.400 --> 00:08:33.199
Nelson Bradshaw: and so there are a lot of companies that we got in trouble, and then companies that service those companies, you know, just the whole, the dynamics of that and economics. And so I early on got thrown into the group that did the the the workouts, you know. Is there a way to salvage this.

44
00:08:33.210 --> 00:08:51.700
Nelson Bradshaw: and I get our best outcome, and generally you you wouldn't have taken someone that was 2425 years old and and and done that you would have some more experience. But, the stuff is happening so fast that you just need bodies to throw at it, and if you

45
00:08:51.710 --> 00:09:03.669
Nelson Bradshaw: trade water. You You did well, so it really helped me early on. Learn from others mistakes in terms of what they did, both distances, and as a banker.

46
00:09:03.800 --> 00:09:24.800
Nelson Bradshaw: and because I was able to trade water and swim, I I actually start at handling larger and larger accounts again. Mid twenties, and I'm hailing what today would be equivalent to 10 or 20 million dollar relationships and trying to make sure we salvages as much as we can at them. So that was sort of

47
00:09:24.870 --> 00:09:38.249
Nelson Bradshaw: early on One of the things that really helped me my my career that folks, you know, so recognized what I I did there, so I I got to elevate it pretty quickly.

48
00:09:38.260 --> 00:09:59.190
Jesse Stakes: It's such a such a cool experience, I mean. You got such a well rounded education and banking what you know, whether it was intended or unintended, or if it's people. Don't usually have that experience today as you you mentioned it, that they don't really have those traditional bank training programs anymore. I feel like, even in my own experience, people you you kind of get thrown into, you know.

49
00:09:59.200 --> 00:10:01.539
Jesse Stakes: be good at one thing you know, be it

50
00:10:01.830 --> 00:10:08.559
Jesse Stakes: be a you know, instead of being a jack of all trades, be a master of one essentially, but it's, but it really does.

51
00:10:10.190 --> 00:10:29.110
Jesse Stakes: You get it. You get elastic. A less experienced person handling your accounts. You get a less knowledgeable person that's relying on teammates sometimes rather than relying on their own experience. Do you feel like the quality of professional in the banking industry? That is, let's say, in their twenties now, or even in their early thirties.

52
00:10:29.120 --> 00:10:31.169
Jesse Stakes: Do you feel like that? They are a

53
00:10:31.210 --> 00:10:37.969
Jesse Stakes: a less qualified person being put in those positions than what used to be 30, you know. Call it 30 years ago.

54
00:10:39.050 --> 00:10:41.569
Nelson Bradshaw: Well, I think that they

55
00:10:41.950 --> 00:10:46.129
Nelson Bradshaw: they're basically becoming pure sales, folks

56
00:10:46.140 --> 00:11:02.760
Nelson Bradshaw: and it used to be. I mean, you had to have the sales aspect to you, but you had to be able to understand long documentation. You understand the legal pre legal documents. you had to understand the credit underwriting.

57
00:11:02.770 --> 00:11:20.300
Nelson Bradshaw: because you did a lot of the right. I might have an analyst that did some basic stuff that you you had to participate. So I don't think that they are as you say, as round it these days usually with it, plus. They do tend to sort of

58
00:11:20.310 --> 00:11:27.800
Nelson Bradshaw: getting one lane and stay there that a lot of banks silo things by industry where it could be health care.

59
00:11:27.870 --> 00:11:35.390
Nelson Bradshaw: it might be tax exempt institutional type financing car dealerships.

60
00:11:35.410 --> 00:11:48.050
Nelson Bradshaw: and I was fortunate enough to work for 2 banks that they really looked at the person geographically being the front line person, and they overlaid that expertise.

61
00:11:48.060 --> 00:12:01.329
Nelson Bradshaw: And I did enough of those deals that I got to learn the industry because of the guy who had the expertise. That was sort of co- helping me so. and so that really adds a lot of of a uniqueness. You know real estate today

62
00:12:01.340 --> 00:12:11.060
Nelson Bradshaw: either commercial or commercial real estate. I actually have a a strong background. I've led a commercial real estate team. I've done a lot of commercial real estate

63
00:12:11.200 --> 00:12:27.630
Nelson Bradshaw: in it. So it is. It is different. That you don't have is a true universal banker. as you you do. But you know they're trying to tech cost and create efficiency. so I don't think them products quite as good as it used to be, but

64
00:12:27.650 --> 00:12:29.080
Nelson Bradshaw: it's what's out there?

65
00:12:29.520 --> 00:12:42.429
Jesse Stakes: Do you think that it's cyclical? Do you think that it might return to that at some point here in the near future. Or do you think that for this foreseeable future we're going to kind of stay in the same trends of people specializing in in kind of staying in their lane.

66
00:12:42.850 --> 00:12:53.890
Nelson Bradshaw: Well, yeah, I I think that they are gonna continue to do that. You know a lot of where the foot where you do get some opportunity to to

67
00:12:53.920 --> 00:12:58.760
Nelson Bradshaw: do something that's more expansive with the community banks, because they

68
00:12:58.850 --> 00:13:16.439
Nelson Bradshaw: they don't have enough a book of business to to specialize a lot of times. But they're few and few of those community banks because of the regulations, since. you know, the financial crisis are such that you gotta have so many more back office folks

69
00:13:16.450 --> 00:13:20.550
Nelson Bradshaw: to stay in right with Cory compliance, and folks selling on the street that

70
00:13:20.610 --> 00:13:33.589
Nelson Bradshaw: they're very few startup banks anymore. It it is hard to make the numbers work so with with them, being few, or that's going to give you fewer opportunities for bankers to to get that more diversified training.

71
00:13:34.100 --> 00:13:48.109
Jesse Stakes: no doubt. Well, I think it it again. It affects that in customer as well, because then they get a different, a different level of individual that's having the conversation with them about their financial future, about or about their financial situation. Now.

72
00:13:49.690 --> 00:13:53.670
Jesse Stakes: I want to kind of turn it back towards farther and just

73
00:13:54.080 --> 00:14:03.789
Jesse Stakes: what I see in the industry is that everything is going towards a. You know, more technology based banking. Essentially, it's your your

74
00:14:03.800 --> 00:14:20.480
Jesse Stakes: I had somebody I had somebody who was an actual it person for a bank. Tell me, not too long ago, that banking has been a become a technology industry that just happens to be in banking. Do you find that to be where you see it going as Well, do you find that banking is becoming more of just

75
00:14:20.490 --> 00:14:26.829
Jesse Stakes: technology based, and that the banking is just secondary? Or do you think that there is still value

76
00:14:26.920 --> 00:14:31.130
Jesse Stakes: in the banking aspect of it, and not just in that technology overlay.

77
00:14:32.160 --> 00:14:34.250
Nelson Bradshaw: Well, I

78
00:14:34.470 --> 00:14:38.319
Nelson Bradshaw: if i'm going to bet on a company like farther

79
00:14:38.380 --> 00:14:44.769
Nelson Bradshaw: what I am truly betting on is, it takes both. It takes both technology

80
00:14:44.890 --> 00:14:48.399
Nelson Bradshaw: and people working together. So

81
00:14:48.540 --> 00:14:59.869
Nelson Bradshaw: in fact, our investors, like best of our mass mutual others that have invested in our series a. That was well or subscribed this last summer

82
00:14:59.910 --> 00:15:29.640
Nelson Bradshaw: they had been investors, and you know, i'll throw out better. That was. You know more of a Robo. You know that 4 or 5 years ago said, Well, we can do all this account, balancing wealth, management, balancing by automated programs and whatnot. Well, what you find is once someone gets maybe around a half man or so they tend to have a little more complexity, and they feel more comfortable talking to a person than just having some a a program

83
00:15:29.740 --> 00:15:46.120
Nelson Bradshaw: output, something on the other end. they've had some firms who have just tried to do. Roll up a restaurant investment advisory firms. Go, roll them up, cut your cost out, try and be more efficient, and those really didn't have the kind of level.

84
00:15:46.130 --> 00:15:49.920
Nelson Bradshaw: So what we're doing we've done that farther is we started out with code.

85
00:15:49.970 --> 00:16:09.079
Nelson Bradshaw: We started out the first year and a half is nothing but building the platform before we brought on a single client. and and now we're we are bringing on clients. But our whole goal is to that financial advisor. You'll hear a number just for like in commercial lending that there's

86
00:16:09.310 --> 00:16:12.810
Nelson Bradshaw: 30 to 60% of your time that you spend on

87
00:16:13.540 --> 00:16:30.609
Nelson Bradshaw: just doing back office type stuff, you know, helping the client with certain things back to office. Is that really have anything to do with helping them with their planning or getting better results of their portfolio, and so the farther platform. It's designed

88
00:16:30.620 --> 00:16:41.560
Nelson Bradshaw: to lessen that from being anywhere from 40 to 60% of their time to only being 10 to 15% of that time, and that extra time they can actually do help with the planning.

89
00:16:41.770 --> 00:16:54.279
Nelson Bradshaw: I I tell you it it's incredible. Me when I talk to someone, I said, who has an existing visor will tell me what they're doing in in terms of planning, you know. Let me, you know. Can you share your plan with me?

90
00:16:54.530 --> 00:17:10.250
Nelson Bradshaw: What they end up. Sharing with me is basically something that says that they've got a certain percentage of stocks and and growth equities certain percentage and and value, and so forth. And I say, that's not a plan. That's a strategy.

91
00:17:10.640 --> 00:17:13.070
Nelson Bradshaw: sure. The the plan is.

92
00:17:13.339 --> 00:17:29.190
Nelson Bradshaw: What do you? Where do you want to be financially, you know, 2030 years from now. Retirement and whatnot. And what are the inputs and outputs getting there? And your portfolio is just one aspect, and it does have a life of its own. But there's so much more to it.

93
00:17:29.200 --> 00:17:35.640
Nelson Bradshaw: And quite honestly, we see very few folks that really have a financial plan that have quite a bit of wealth.

94
00:17:35.930 --> 00:17:38.330
Jesse Stakes: I I would agree with you. I feel like there's

95
00:17:38.800 --> 00:17:56.209
Jesse Stakes: I think people get. You know they they hold their breath, they go underwater, and they start swimming, and it's by the time they pick their head up they don't really know. You know they've they've kind of been focused on the task at hand. They're focused on what they're doing every day, and it's a lot of the time. They don't really have an idea of what that what that future holds for them. So it's.

96
00:17:56.220 --> 00:18:05.540
Jesse Stakes: I think that's it's excellent that you're helping them out with that. And I think on the other side of it, helping their advisors actually guide them towards where they want to be in the end

97
00:18:05.550 --> 00:18:17.099
Jesse Stakes: is for is farther something that that you're that an in customer, somebody like me that's opening up my K statement, or i'm i'm speaking to an advisor about my retirement.

98
00:18:17.200 --> 00:18:36.780
Jesse Stakes: Am I going to know farther by brand name, or as far they're gonna sit behind the brand that i'm actually doing business with. Say, you know, whoever my adviser works with am I going to see their brand, and then farther as part of you know what they see right now. It's 98. You're gonna see farther.

99
00:18:36.860 --> 00:18:51.299
Nelson Bradshaw: I mean, we are working toward what I talk about with the banks and white labeling to them. So you know. So you don't truly see you get the further experience. But you're not seeing that that's who's providing a lot of that back end stuff

100
00:18:51.310 --> 00:19:08.929
Nelson Bradshaw: but no, so we are. We've recruited just in the last year we're probably up to about 40 financial advisors across the country. we ought to be by this time next year 150 or more. so yeah. So now we're we're primarily going to grow

101
00:19:08.940 --> 00:19:18.619
Nelson Bradshaw: organically. But we can have this hyper growth with bringing these financial advisors on because of our technology.

102
00:19:18.660 --> 00:19:21.300
Nelson Bradshaw: so, for instance,

103
00:19:21.450 --> 00:19:28.909
Nelson Bradshaw: you know, my partner, Daniel work at one of the big financial institutions and and on their wealth platform.

104
00:19:29.060 --> 00:19:33.919
Nelson Bradshaw: You know they're getting wet centers. It takes some 2 weeks to get an account open.

105
00:19:34.280 --> 00:19:38.079
Nelson Bradshaw: It takes us literally 5 min to get an account open.

106
00:19:38.430 --> 00:19:52.519
Nelson Bradshaw: so there's just a and you know, rebalancing. We have rebalancing tools so that the client that'll do it automatically. The client doesn't have to do that. We have tools where we can automatically

107
00:19:53.700 --> 00:19:54.779
Nelson Bradshaw: to hook up

108
00:19:54.940 --> 00:20:03.910
Nelson Bradshaw: our planning software to folks different accounts at other institutions outside of father, and the data feeds in

109
00:20:04.000 --> 00:20:05.400
Nelson Bradshaw: automatically.

110
00:20:05.420 --> 00:20:09.189
Nelson Bradshaw: so that their plan is always updated.

111
00:20:09.310 --> 00:20:21.590
Nelson Bradshaw: we generate view with them once and quarter to see how things are going, and and we'll meet with them. We're really not talking about what we do to get into portfolio performance, but we're more talking about

112
00:20:21.820 --> 00:20:28.800
Nelson Bradshaw: is the income. There is the the balances there that you need to accomplish your long-term goal

113
00:20:28.820 --> 00:20:38.109
Nelson Bradshaw: of whatever that looks like in in retirement, and the big purchases you might do along the way of nice boats, vacation homes, those kind of things. So

114
00:20:38.890 --> 00:20:47.439
Jesse Stakes: somebody's interested in doing business with you guys. Where can they find you if they're if they listen to this interview, and they say you know what i'm interested in, and looking more into farther.

115
00:20:47.510 --> 00:20:51.639
Jesse Stakes: Where can they find you guys, did they go online or their offices in their communities?

116
00:20:52.210 --> 00:21:01.350
Nelson Bradshaw: easiest way to find someone is to go online, father.com. And there's a a place where you can go in, and you can.

117
00:21:01.360 --> 00:21:12.440
Nelson Bradshaw: You can actually look at all of our advisors and and see, maybe, who you feel comfortable working with and reaching out. I will tell you that our our advisors

118
00:21:12.450 --> 00:21:32.430
Nelson Bradshaw: you know, we farther really gives advisors a way to go to market, and the way that they want to go to market. So why I like to work with business owners and families. There might be other folks like to work with the C suite of public companies, or what? So you know, finding that person that's a good fit for you.

119
00:21:32.460 --> 00:21:36.389
Nelson Bradshaw: we've got that information for the different advisors.

120
00:21:36.490 --> 00:21:40.149
Nelson Bradshaw: you know, we're all across the country quite honestly.

121
00:21:40.230 --> 00:21:54.399
Nelson Bradshaw: I still meet a lot of my clients usually early on, when I first meet them it's face to face. But, 90% of my meetings are reach or virtual these days, even if they're in the same city. So it's more about finding the

122
00:21:54.420 --> 00:22:01.299
Nelson Bradshaw: the right fit than it is. Can you go down to the corner bank? You know the Banks

123
00:22:01.540 --> 00:22:03.640
Nelson Bradshaw: branch and and meet someone.

124
00:22:03.770 --> 00:22:13.440
Jesse Stakes: no doubt, and we'll make sure that your information is listed with this interview as well, because that's probably the easiest way that somebody can get in touch with. Farther is find Nelson Bradshaw.

125
00:22:13.590 --> 00:22:33.950
Jesse Stakes: I want to switch gears a little bit and talk about some of the stuff that you do. Personally, I know that you're involved with a lot of different causes. You're very engaged in your community, and i'd love to hear about some of the some of the causes that you support, and number one just because it's coming up soon as the gator bowl here in Jackson, though, tell us a little bit about that. How'd you get involved with them?

126
00:22:34.030 --> 00:22:57.669
Nelson Bradshaw: Well, i'd i'd like to say that I just reached out and found it interesting, but the reality is, for not the bank moved me over here to run this market 14 years ago. we have an advisory board, and for those Advisory Board members have been prior gatorball chairman, so they very quickly got me involved in their favorite thing, but as it turned out.

127
00:22:57.680 --> 00:23:01.159
Nelson Bradshaw: it became one of my favorite things to be involved in. They

128
00:23:01.210 --> 00:23:04.740
Nelson Bradshaw: you know, we saved the the the

129
00:23:04.800 --> 00:23:18.409
Nelson Bradshaw: The organization does a lot of charity, especially somewhat sports leadership related in the lower session socioeconomic markets and areas.

130
00:23:18.420 --> 00:23:31.619
Nelson Bradshaw: with it. So we really say that the game is a celebration of the work that the gator bowl does all year long from a flampy standpoint, and you know we've been doing it for 76 years.

131
00:23:31.690 --> 00:23:51.320
Nelson Bradshaw: so we're one of the oldest ball games out there. and we generally today it's moved over the years we used to have Sec. Big 10 Acc. That we pull from today. We pull from the sec, and usually so on in that

132
00:23:51.330 --> 00:23:53.250
Nelson Bradshaw: fifth or sixth

133
00:23:53.590 --> 00:24:00.570
Nelson Bradshaw: within the sec ranking, and then out the Acc. can be sort of their number 4 or or fifth

134
00:24:00.620 --> 00:24:17.349
Nelson Bradshaw: out of that and so this year our Sec. Team is is a University of South Carolina, who just had 2 great lens with top 25 against top 25 teams. At the end of the year, and they're playing Notre Dame. It's always the perennial

135
00:24:17.360 --> 00:24:27.440
Nelson Bradshaw: favorite nationwide. And we it's it's a sell out already. We haven't had a a sell out since

136
00:24:28.000 --> 00:24:40.869
Nelson Bradshaw: right after I first got here. Bobby Bowden's last game is as the coach at Fsu. I was against Virginia Tech. And we had to sell out then. So we're. The city's really excited about

137
00:24:41.010 --> 00:24:58.029
Nelson Bradshaw: that's excellent congratulations. I'm sure the hospitality industry is is is going to be buying new drinks and buying you dinner over the next couple of months. Yeah, it is. unfortunately, you're gonna have it's a high price to get a bed right now, but it'll be worth it so.

138
00:24:58.050 --> 00:25:11.750
Nelson Bradshaw: But no, we we do that, and you know I try and have my involvement sort of moved around with different areas. been on the foundation board for Hubbard House, which works with, you know, abused

139
00:25:13.000 --> 00:25:27.420
Nelson Bradshaw: primarily women you know, and their children, and and help them leave that abuser and get on their fee so that's that's important. the arts, I think, are important. on the board at Florida Theater.

140
00:25:27.430 --> 00:25:34.480
Nelson Bradshaw: which actually is a real gym in this community. for theaters that hold under 2,000

141
00:25:34.520 --> 00:25:50.499
Nelson Bradshaw: people. We're in the top 25 in the country. in terms of of of venues and then here tomorrow a mental health. And that really focuses we all.

142
00:25:50.530 --> 00:25:58.539
Nelson Bradshaw: We were seeing this before even Covid, but the middle stress, and that folks contemplating suicide

143
00:25:58.570 --> 00:26:13.929
Nelson Bradshaw: the the challenge was, it takes over 30 days to get an appointment with a a counselor, and if you're in that kind of darkness, you don't have 30 days, and so we've. we've. We've made it where you can get with someone in in 2448 h

144
00:26:13.940 --> 00:26:19.380
Nelson Bradshaw: at no cost, and we'll we'll support those efforts for a year.

145
00:26:21.730 --> 00:26:24.609
Jesse Stakes: do you sleep at all, Nelson? It sounds like you got an

146
00:26:24.630 --> 00:26:42.679
Nelson Bradshaw: incredibly busy dance card. Well, I do. Well, you know, my kids are grown now, so I guess we said, being in soccer fields on weekends, or at the cheerleader practice, or whatever that this is where I sort of spend my my extra time outside playing a little bit of a golf and fishing a little bit.

147
00:26:42.690 --> 00:26:53.709
Jesse Stakes: That's wonderful. Well, we certainly appreciate you being on the show today. if people want to learn more about you, or if they've really enjoyed this, and they'd like to get in touch with you and and do business with you. Where can they find you?

148
00:26:54.390 --> 00:27:07.560
Nelson Bradshaw: well, Nelson at farther.com is easy to get a hold of me there and then. if you want to learn more about what i'm sort of doing out there, there's actually, you know, Jamie

149
00:27:07.570 --> 00:27:21.990
Nelson Bradshaw: Jackson, Business Journal, and others have, you know, several articles on on things I've I've been involved in. did mention I'm pretty ha heavily involved in the commercial real estate industry primarily through an orn national organization. to call in a

150
00:27:22.000 --> 00:27:28.870
Nelson Bradshaw: to do that. So and especially if you're in town. It's easier to find me. I'm. I'm at a lot of events and

151
00:27:28.890 --> 00:27:32.749
Nelson Bradshaw: running in folks like Jesse and business development area.

152
00:27:32.960 --> 00:27:48.359
Nelson Bradshaw: Well, Thank you so much for joining us and thank you for helping our audience make sense of it all. Yeah, it's a real pleasure. Appreciate what you're doing, trying to help get folks know about what's going on in in Jacksonville, because there's a lot of good stuff happening here

153
00:27:48.670 --> 00:27:50.459
Jesse Stakes: all right. Good deal. Thank you, Nelson.

154
00:27:50.500 --> 00:27:51.470
Nelson Bradshaw: Bye, bye.

155
00:27:56.880 --> 00:27:57.700
Jesse Stakes: good deal.



People on this episode