Whether you're building a company or sustaining the power of a legacy brand, understanding demographic shifts is vital. Moderator Janelle James, Co-Chair of the ARF Cultural Effectiveness Council and Senior Vice President at Ipsos UU, leads a discussion on ways brands have gained an edge by focusing their insights and subsequent marketing on what perhaps used to be considered niche markets.  

A conversation with, Isaac Mizrahi, CEO of Alma , Aneessa Steilen, VP of Media And Distribution At Vevo , Kimberley Mcarthur, Brand Experience Manager, Multicultural, At General Mills