The Bets Life

66. From Corporate to Celebrity Management With Alice Hampton

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On this episode of The Bets Life Podcast, I’m joined by CEO and founder of ACP Management, Alice Hampton. From running global communications strategies for major beauty brands to walking away to start her own business, Alice opens up about the burnout, IVF struggles, and life pivots that led her (fortuitously) to founding a thriving talent management company. With a powerful roster including Kat Stickler, Madison Humphrey, and Anine Bing, Alice supports “her girls” with a dash of loving “momager” energy.

We dive into the reality behind managing top creators, why mental health always comes first, and how Alice has built a business rooted in trust, boundaries, and long-term vision. This conversation is honest, empowering, and a reminder that sometimes when you stop trying to control the journey, life is able to unfold exactly as it should.


In this episode:

  • Alice’s global career in beauty and what burnout really looked like
  • Infertility, pregnancy loss, and navigating deep personal heartbreak
  • Amicable divorce and staying friends with your ex-husband
  • Building a boutique agency centered on relationships instead of transactions
  • Understanding the importance of taking a step back and taking breaks
  • The truth behind influencer careers and constant online pressure
  • Why “overnight success” is a myth and what actually builds longevity
  • Setting boundaries, protecting your energy, and choosing peace
  • How gratitude, perspective, and philanthropy shape her life


Connect with Alice: 

Website: https://acp-management.com

Instagram: https://www.instagram.com/alicehampton/


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Connect with Betsy: 

Visit my website: https://thebetslife.com/

Follow me on Instagram: https://www.instagram.com/thebetslife/

Love the podcast? Subscribe, rate, review and share: https://podcasts.apple.com/ca/podcast/the-bets-life/id1644549737

SPEAKER_01

Hi, and welcome to the Bets Life Podcast. I'm your host, Betsy O'Brien. Join me as I have authentic conversations to share and learn tips and insights into how we all can live our best lives. Lots of laughs, honest topics, and potential overshares are to be expected. Get ready to keep it inspired and also keep it real. Hello and welcome to the Bets Life Podcast. Okay, you all are in for a treat today, as I have Alice Hampton on, the CEO and founder of ACP Management. And yes, she does have a beautiful Australian accent, so you're welcome for that as well. I'm just kidding. But in all seriousness, we get into a variety of topics. We chat about accidentally growing a career, amicable divorce, prioritizing mental health, bringing mom or momager energy into different aspects of your life, philanthropy, and so much more. Alice is a wealth of information, and I hope you enjoy listening to this episode. Welcome, Alice Hampton, to the Bets Life podcast. Thank you so much for being here.

SPEAKER_00

Thank you so much for having me. It's an honor. I know we've been trying to get this on the calendar for a while. So apologies on my side.

SPEAKER_01

It's been something to look forward to. And you know, you're so nonchalant. You're like, well, I'll be at the Olympics, and then I have F1 and I'll be in Europe. And I'm like, what? I'm like, oh my God, thank you for ever fitting this in. You have the Olympics this week? Like, no, you're so humble about it. And for me, I'm like, this is amazing. I want to hear all the details. So I'm not in the Olympics. I was not in the Olympics. That would never happen. This would be a different interview if you were. This would be a but you are the CEO and founder of ACP Management, which is a boutique celebrity talent management company for multidisciplinary creatives, which I love that overarching category there. And for the people listening, if they haven't by now or they will, they'll hear your accent. So just to give the full background for you, you're from Australia originally. How long have you been in America and how did you find your way to Santa Barbara?

SPEAKER_00

Yeah, great question. Well, I'm from Australia. I think at my age the accent is not going anywhere. I moved to the US about 13 and a half years ago. So I was in the beauty industry for over 20 years, and I loved the beauty industry, and I was very fortunate. I was with Estee Lauder for seven years. Five of those were in Australia. I ran Global Communications for Estee Lauder brand as well as Tom Ford. And then they moved me to New York to take on a global role with Clinique, one of the other brands in the portfolio. So I moved about 13 and a half years ago, and I didn't plan to stay as long as I have, but it's been such an incredible whirlwind ride, and I've loved it so much. Just kind of being able to do more of a global role, you know, from what I was doing on a regional level. It's such an honor and such a privilege to have been able to do that for as long as I did. And then I ended up moving to Santa Barbara because I got headhunted for a role about two and a half years after initially moving to the US with Ug, which are, as you might know, Deckers is based in Santa Barbara. And I remember when the recruiter called me and she's like, It's in Santa Barbara. I'm like, where is Santa Barbara? Like I lived in Manhattan, you know, every week I was in Korea or Japan or Iceland or Paris, wherever I was. I was traveling constantly. And I came out to Santa Barbara, and oh my gosh, I'm like, wait, people need to know about this place. This is incredible. So I moved out here when I accepted that role, and then I lived here for about probably another three years, and then I got headhunted for a role back in New York. So I actually moved back to New York to be vice president of Shiseido Makeup and I ran Global Comms for them. And then about six months after that, I got promoted to take on another brand, Bare Minerals. So I had two officers in the same building in New York, running 150 global markets from a communication standpoint. It was a crazy time, it was amazing. I was exhausted. I ultimately got burnt out, and so then when I left corporate life, probably about six years ago, I was like, okay, I ended up starting this agency completely by accident, but I could live really anywhere in the US. And so I just was like, I've got to go back to Santa Barbara. So I was in New York, then Santa Barbara, then New York, then Santa Barbara, and I just love it here. There's something so magical about this place. I think people that live here know. So it's very special and it's it's just heaven waking up here. I mean, I travel a lot, as you know. I'm constantly on the road, but when I come home, there's just nothing better than to breathe the Santa Barbara air, go for a walk on the beach, go for a hike in the mountains. It's heaven.

SPEAKER_01

I know. I also love to travel, and my husband and I will talk about that. Like, like, oh, vacation's over. And he's like, but we get to go back to Santa Barbara. We're like, uh, we live in a vacation spot. We live in a place, people want a vacation. So to go home to Santa Barbara, it's like, oh, a single tear falling down my face. Like, what a horrible problem to have. So I'm born and raised here, so I you get oh, I get it. And I honestly I left for almost a decade. So it's nice when you get out and then you come back and you're like, oh my god, like, are you kidding me? Like now I have such appreciation and I never I say that to a lot of people.

SPEAKER_00

You have to leave. If you don't, you don't appreciate it as much, right? And you also we live in a bubble, right? It's just every day it's 70 degrees and sunny. It's just like, I mean, we're in the winter now, and I kind of get confused. I'm like, wait, are we in summer? The seasonality confuses me because if it's like summer all year round. So, but you do have to leave because it is a magical part of the world, but you do need to, you know, build some character and just yeah, having gratitude is so important in everything in life. So, but no, it's a very, it's a very special place. It's funny, I bought my house here about two and a half years ago, and it was a few months after I bought it, I found out the region I live in is eucalyptus hills. And I found out this is the only part of America where they had imported all these eucalyptus trees from Australia to help make the railway tracks. Apparently, it was a disaster because they all caught on fire in the wildfires. I resonated so strongly with this place just because the eucalyptus trees everywhere it felt like home to me.

SPEAKER_01

So and honestly, that is pretty random about here. I didn't think about that. You're like, wait, how did I find this random little pocket in California where I have these non-native trees that are like kind of everywhere? A little piece of home. Exactly, exactly. So I love it. It's heaven. So, okay, because I know you touched on your career 20 years spanning across Sydney, London, New York, Chicago, LA. We just kind of dove into that a bit. But then how did you get from being in these big corporate roles to then even starting your own management company? Like, how did that even cross over, I guess?

SPEAKER_00

No, great question. So no one ever has probably answered like this. It was completely by accident. Full transparency didn't mean for it to happen, it just really happened. And it's very serendipitous that it happened. So I ended up, as I mentioned before, I was burnt out. My ex-husband and I at the time, who's my best friend, he's amazing. We have the most amicable divorce in history, which is something I'm really proud of. But we were doing IBF, so we did seven rounds of IBF, and it was chaos. I would be on these business trips and doing three different markets and then fly back home, and then I would have lost the baby. So we lost two little boys, which was very sad, and seven rounds, and it was just a lot of heartbreak, and I just got burnt out. And so I took a break, but then I was going to be working back in the beauty industry with a friend of mine, Rosie Huntington Whitely, for her makeup brand, Rose Inc., which she was about to launch. And long story, we were about to have our first meeting. I was flying out to LA, couldn't tell anyone about it because obviously it hadn't launched yet. And literally two days before, COVID hit and the world stopped. And remember back in the beginning when everyone's like, Oh, we're gonna be indoors for like 30 days. One month. God, one month, oh my gosh, and then it turned into three years. So, you know, at the time no one quite knew what was happening, but everything started getting delayed. And you know, I was also talking to a lot of other celebrity beauty brands, and I was just waiting to see where it would all net out. And then, you know, a few months went by, and Anina Bing, who you might know, she used to live in Montecito and she's now headed, she's moved back to LA, she's one of my best friends, and she just said, Look, while you're waiting for the rosy job to start, would you just manage me? And I said, Okay, but just don't tell anyone because you know I was like going back into a corporate role. And I started and I'm like, okay, I can't reach out to brands and do oh Alice Hampton at Gmail. That's kind of not very professional. So let me get a proper email address. Or if I'm gonna have a proper email address, I should have a proper signature below. If I'm gonna have a signature and a logo, I may as well have a website. Well, if I've got a website, I better start an LLC. And then it just snowballed, and suddenly I'm like, wait, I just suddenly had, you know, five clients overnight, was working crazy hours and building this company and it just took off. And it was all completely by accident. But you know, sometimes in life it's serendipitous if you just stop and allow things to come to you when you're not like crazy busy and just missing things, it's kind of interesting what happens. And so it all happened very much by accident. But I will say that my previous career in corporate and signing Hailey Bieber and working with Tom Brady and working with Rosie Huntington Whitley and all these huge celebrities around the world, I was always the one that was the one that fostered those talent relationships. I was very good at kind of being that conduit between brand and talent. So when I was signing them to various brands, doing campaigns, flying around the world with, you know, Haley and Justin Bieber or whatever the case was. So it actually ended up coming very naturally because essentially, as I say to people, you know, when I was on the brand side, I used to bring the talent to the brand. Now I'm on the talent side, I bring the brand to the talent. Like I said, I wish there was some clever thought-out strategy, but it was not that at all. It literally happened because of COVID. There was time to make it happen. And, you know, I just, I'm really passionate about it. I love my goals. I keep my agency very boutique and very small. I don't want to be, you know, one of those agencies where I have a hundred people and I don't know their name and all of that. I really love the personal relationship because a lot of what I do, there's obviously a very strong business element, but there's also a if the personal part of your life is not intact, then that affects all the other parts of your life. So I'm there for my girls just as much on the personal side as I am on the business side, and I really think the two go hand in hand. So that's how it started, and five and a half years later, here we are.

SPEAKER_01

I mean, I love that because I can get in that mindset of like, I need this to happen, and I mean this, and we focus so much on like how do we control the situation and how are we gonna make this happen, all this stuff. And I like your story because you're like, I don't know, did I just end up with three jobs? How did this go? Like all of a sudden, and you were doing already, I think, like you said, the entry into that of like fostering these personal connections and probably having a lot of these celebrities feel comfortable with you and like how you manage the interactions and liked your professionalism or whatever it was that made them be like, Well, actually, you ever thought about this? Like, we'd love for you to come on in this role. So I love that. And we're gonna get more into so much of what you said, but out of everything you just said, someone's gonna be like an amicable divorce. How? Some people are probably like, What? How did she obtain that? So I would love to hear more about that if you want to talk about it. And thank you for sharing about IVF and your losses because I currently have friends who have done the IUI, who have done IVF, who have gotten pregnant and lost it. I don't think the toll on that is talked about enough. You having to give yourself those shots, like you, you're in God knows what time zone, exhausted trying to do it. And I think for the women going through that or for going through infertility, I would love your knowledge about that.

SPEAKER_00

You know, my heart breaks for anyone who has had to go through that journey. Ultimately, it wasn't successful for my ex and I. But it's kind of funny. I have my agency and I feel like I have my babies, right? They're my babies. Some of them even call me mommy and they're in their 30s, right? And I'm almost 49. It actually just happened how it was meant to happen. I did become a mom, but I became a mom, right? Not a mom in the true sense of the word. But it was difficult when you're in it. I'm not someone that complains. I just don't think there's time for that. I'm not interested in it really. Was it hard? Yeah, it was hard. It was difficult. You know, I remember begging my ex, please come to Japan with me, please come to Iceland with me, please come to Thailand. I'll pay for your ticket. Like, please just come because I have a needle phobia. And I was terrible at giving myself the shot. I would faint. I'd faint all the time.

SPEAKER_01

Oh no.

SPEAKER_00

Yeah, it was horrible. My stomach was black with bruises. Sorry if that's TMI. No, that's the truth of it. Yeah. If anyone who's gone through this, like your friends, you know, there's a very strict time schedule, and there's a certain hour of the day you do the trigger shot and this and that. And because I had to keep it on US times, I'd be waking up at three in the morning in Japan trying to figure out, okay, how do I mix all the medicine? What's what? And I remember calling Chris, my ex, and one day crying and like on FaceTime, going, I don't understand what's happening, like because and there was blood everywhere. Like it was it was awful. And he goes, Show me what you're doing, show me what you're doing. And I showed him the needle. He's like, Babe, that's the like mixing needle. And I was like trying to like stab it into me, which is like this huge, thick thing like this, and no wonder it looked terrible. So look, when you look back, it was almost comicable because it's like, what is happening? It was a disaster, but you know, the show had to go on, and I had to get up on stage and present in Thailand or in Korea or in Japan or in London, wherever I was. I remember my doctor in New York said, just was like, Alice, this is crazy. Like he's like, I need to see you every morning at 7 a.m. for your blood work. And I'm like, I'm sorry, you know, tomorrow I'm in this country. Then the next day I'm in this country, and he's like, Alice, you've got to stop. And I'm like, what do I do? This is my job. And I was, you know, so proud of my job and was so honored to do it. But there ultimately was a cost and it was very hard. And you know, I will say that I'm sure a lot of the heartbreak of not being able to ultimately become parents was probably part of the breakup, right? It's just not natural for two people to have so much heartache. Like constant, no, sorry, you got seven eggs retrieved. Oh, now there's only five. Oh, now there's only three. Oh, now we're down to one. Oh, that one didn't make it, you know, and it's just like constantly hearing negative is just not good. And, you know, I was like I said, I'm not a moody person, I'm not into drama, I'm not into like woe is me by any means. But I think the fact that the family didn't materialize, you know, I think it definitely left us both heartbroken. And it probably changed the trajectory of things because I then poured all of my mommy love into my business and live this crazy, fast-paced like my ex, he thinks I'm absolutely nuts. He loves me to bits, but he is just like, you're nuts, like you're absolutely nuts. Like, how do you do it all? And I'm like, I don't know, I've just got to keep going. He wanted a quieter life and he wanted to be back in Chicago, which is where he's from. And and I was just like, babe, I have to be here. This is what I want. And we just ultimately wanted different things, and so I think for the divorce side of things, nothing bad happened. No one cheated, no one abused anyone, no one hurt anyone. We're both two very good people. But ultimately, after seven or eight years, or however long it was, the relationship had run its course and we wanted very different things. And he's like, I need to be back in Chicago. And I'm like, babe, you should go. I don't want to stop you. But that's not my home. It was gonna be my home if we had children, because of course we wanted to be near the grandparents and live that life, but that's not what ended up happening. So, you know, it's obviously it was very sad, but the best thing is that Chris and Ollie, my dog, they come back every winter and they rent a house for five or six months and we hang out, we like go out to dinners with friends. Like he's very much part of my life. I fly there in the summer so I can visit him and my you know extended family and my in-laws, and I love them. We always visit each other, and I they still call me their girl. And I'm so grateful for that because they're my family here, right? You know, he's a wonderful person, and I want him to be happy, and I will be his biggest cheerleader just as he's my biggest cheerleader.

SPEAKER_01

So that's wonderful. And I think we look at sometimes divorce or endings as a failure, which I'm like, if anything is a love story, what you just said is like the ultimate love story of like you just reached different paths and you had the love and respect to be like, I want you to have what you want out of this life, and I think that's absolutely like just so touching. And the fact that you still get together and he gets to be a little part of your life here. And like you said, I think to go through that, yeah, those experiences, like, how could that not put strain on a marriage? Like when you're going through these experiences and things don't work out the way you want to. But I love how you've reframed becoming a mom and like giving that nurturing and that relationship to your clients. And I see it. Well, when I found out you were local too, I was like, oh my gosh. I just see the way, and we'll get into this, like, you represent some of the biggest names on social media. Cat stickler, who's does the Latina mom bits, which are the funniest things I've ever watched, and she's huge on TikTok. Same with Madison Humphrey, who does the she'd parodies like if anyone's ever seen the awkward engagement video or the weird wedding, she'll get permission to parody those. And it's so niche, and it is hilarious. Like both those women hysterical. And I see your relationships with them, and like that they come and they visit you and you're hanging out, and I'm like, what is this? This is the best management. I'm like, if I make it big, I'm coming to you. I'm like, can I be on the roster? I'll get permission from Kat. Can I get Kat's permission? Like, because it just seems like it's such a, like you said, it is such an intimate, like it really is, you have the business, but there does seem like there is that personal love there. Right and what a special connection you have.

SPEAKER_00

Thank you for noticing that. I agree. Look, at the end of the day, I'm a businesswoman. I love business, I love doing deals, I love negotiating, I love, you know, collaborating and one plus one equals three. I just love I love it. If I could just sit at my computer all day and just type away, that's my idea of heaven. But you know, the thing about my industry is, you know, there's the side of entertainment that's like churn and burn, do the deal, whatever it is. And people don't look at long-term brand strategy or building a brand and understanding that these women are people first. They're actually humans. Look, at the end of the day, if my girls are successful, then a byproduct of that is I'll be successful, right? But I promise you that does not come at the expense of their brand or their mental health. We have turned down so much money and deals and offers and opportunities because it's just not the right time, it's not the right fit, it's not the right alignment, it's for a whole host of reasons because you know there's other agencies out there where it's just a transaction. You're literally just a number, and I don't want to, I that's just not me. I turn down all of these deals when we have to. That's off my bottom line as well, right? I don't make money off that, and I spend a lot of time negotiating, doing meetings, doing all that, but it's at the end of the day, if it's not right for my girls, it's not right for me. And I think that's what's important, and I genuinely care about them. Like, I mean, yeah, yes, they they all come and stay. And but I find that's how lucky am I? You don't see that in traditional talent agencies, right? You know, I get so many people reaching out. Will you represent me? Will you and I just am at capacity at the moment, I cannot take anyone on. But I hear these horror stories from other agencies, or even just like, you know, it's not even necessarily a horror story or something, you know, bad necessarily happened, but it's just that, you know, one day they've got this manager, then you know, two weeks later they're changing this team, then that so they don't ever build that relationship. Like there is so many answers I give to brands or you know, people we do business with because I know the girls so much. I don't have to call them a hundred times a day. We still speak probably a hundred times a day, but I know them so well intimately that they trust me to make those decisions on their behalf because they know I will always have their back.

SPEAKER_01

Well, I would imagine they're like, clue me in when you get to step 10. Get the initial, get the offer, get the parameters, deal with this, and then come to me because you know what I'm kind of expecting, you know what I'm willing to do. I wondered about that because on one hand, it is nice having that personal, close relationship, but like you said, it's your bottom line and it's your work and how you make money too. So I wondered about that. Like, does it get sticky for you? Is there ever that like pushback of like, oh, you don't want to do this, but we committed to this, you know. I don't know. How does that work?

SPEAKER_00

Oh, yeah. Like once they're under contract, if one of them doesn't want to do something, I'm like, okay, mommy's getting on a call with you right now. Like, of course, you know, and here's the thing being a manager is not being a yes person. There are so many things that go on behind the scenes that I have to be like, no, like you need to understand why. And I'll explain the why, but this is what is required. This is what this is the rationale. It is not me being yes to everything, absolutely not. In fact, I think people would be surprised how much no there is, because at the end of the day, I have to like look at the bigger picture. Sometimes people, when people are in it, like everyone has bad days, right? You need someone who kind of is at 30,000 feet who can be like, hey, just FYI, this is what I can see is going on, and this is what I suggest we do. And you just have to be that person for them that we get into it, like we have gone there, but it's because I care. If I didn't care, do what you want. But if I do care, then you're gonna hear what I say because I take this really seriously, and I do come from a corporate background, a very professional background. You know, my favorite saying is when they go low, you go high. Okay, and especially in the world of social media and digital entertainment and people getting cancelled left, right, and center. My gosh, this week has been the week for it with what's happening in the industry. Oh, yeah. Yeah, and so it's just even though things every day there's fire drills everywhere, I have to be the calm person. Because if I'm not calm, then they're not calm. But that doesn't mean being a yes person. So there's a very big difference. If anything, I think people would be surprised just how much behind the scenes, whether it's coaching, whether it's like therapy, whether it's just saying, hey, what you did was wrong, and I need to tell you why. And I still love you, or we're going to figure this out. But this is for your own best interest. And I need to tell you, I know you feel this right now. This is a very big issue and whatever, but I'm telling you it's going to be okay, but this is what we should do because my background was being that person for the brand, right? Being the publicist, being, you know, the head of communications and trying to risk mitigate for things to get worse. Yeah.

SPEAKER_01

Right? You're like crisis management mode.

SPEAKER_00

Let's go, let's do it. Exactly. And I used to do it when we'd launch in new markets, and there was like, you know, a whole host of things that would happen in the beauty industry, and you know, animal testing or protests or product recalls or whatever it might be, political unrest, and we would have to risk mitigate those situations. So you just have to have a very long-term vision, right? Because if I were to respond and react with everything that happened in the day, oh my gosh, we would never get anywhere. So, because there's always so much happening, and especially in a world like social media, one wrong move and it could be over in a second. And I know that, I've seen it, and I don't want that for my girls. Touch wood. I don't want that for anyone, right? It's horrible, like how people get persecuted for things for one mistake they might have made. Whereas back in the day, people never had cameras when I was growing up, right? So yeah, but my goal is to really be a mom, and that's also saying no. You know, it's not saying yes all the time.

SPEAKER_01

So yeah, that's you being like, listen, swim practice is scheduled. We said we're doing it, they're all in the pool, get out there, you know? Right, right. And then afterwards, you're probably like, Well, did you enjoy that swim lesson? And they're probably like, yes. So they're like, that was worth doing, or then that led to this. And so I would imagine they're like, okay.

SPEAKER_00

And here's the thing it's not coming from a judgment place by any means. Like, you know, like I said, I'm turning 49 in a few days. I've just had more experience in those situations. You know, they're in their 20s or their 30s, and they're still to learn those things, and that's okay. And they're doing it on a very public platform where you have everyone's opinion. That is challenging and extremely difficult. Gosh, yeah.

SPEAKER_01

I am not on that level. Like, I put myself out there publicly with what I do, and some days I'm like, is it too late for an anonymous account? Like, like I'm like, wow, the people doing that, there's beauty in that, you know. But I'm obviously joking, I really like what I do and putting myself out there in that way. But it doesn't always mean it's easy. And on the internet, you can say the sky is blue and they're gonna be like, mmm, and like wanna fight you for something. And women, are you kidding me? Everything is picked apart. How they look, how they parent. Everything is going to be zero to a 10 with people on the internet. That's the trouble now. And I feel for these women because they have such big platforms that you want to be able to create and do what you do, but I also think there is that fear of your talking about about be like, well, what is someone gonna say, or how is this gonna look? Or am I gonna be canceled because I had that opinion? So there is that fear.

SPEAKER_00

No, totally. And thankfully, when there is something very dicey or sensitive or a very hot topic, my girls will send me, Hey, I'm thinking about posting this video. And I'm like, do not post that. Do not like literally, I'll be on a Zoom and I'll mute and I'm calling them like, you didn't post that, did you? You didn't because they'll send it. What do you think, mommy? I'm gonna I'm like, no, do not do it. So, you know, sometimes honestly, I feel like I have a lot of gray hairs. So I think maybe I am really a parent. No, I love my girls and they're incredible and truly, you know. I mean, I couldn't do what they do. It's unbelievable how they do it. Because, you know, there is a wonderful side with social media, and it's changed a lot of my girls' lives. Brands that haven't migrated to social media and digital, I mean, they're gonna be left behind. Let's be honest. It's not back in the day where we did TVCs, but there's also a very bad side to social media, and unfortunately, I've seen the best of it and I've also seen the worst of it. And it's scary, it can be a very scary place, and there's security issues you have to put in place with things. And you know, I've had people publish my address because they know that one of my girls is at my house, and I'm like, it's crazy. It's just a lot of the time, you know, being a manager is calling them, going, okay, put your phone down. That's it. Like, do not look at it. You gotta let it go. There'll be another news cycle that will turn over, and just reassuring them because I've also seen this on such an A-less level when I worked with really huge talent in the past on the brand side. Like, I've seen it, I've been there. It doesn't make it easy, but you know, you just gotta always look at a long-term thing and not react. Like, don't react.

SPEAKER_01

No, that's part of it, because sometimes even I don't deal with it a ton, but every now and again I'll get some comment. And you do, you want to be like, oh, really? You're like, you're gonna say that, and half the time you're like, that's what people want. They want the reaction, they want to get your attention, they want you to kind of spiral. So I'm with that. Like half the time, it's like, it's not worth my time, it's not worth my time or energy. And I'm a big fan of blocking people, and like your space, like, I'm like, my page, you're gonna come to my page and do that. I don't think so.

SPEAKER_00

100 block report delete. Like, that's what you do for anyone who's threatening your life, whatever it is, 100%. That's your page. My girlfriend Juliana Rantick, she actually I remember her saying this once to Kat when they first met, just saying, whenever she's had to experience this in her incredible career, she had you know 20 years at e News as the host, and obviously she's got a huge following online. And she just said, you know, of course, over the years you get the haters, and she's just like in her head, she's like, You're in my house, and that is not okay here. This is the door. So block, report, delete 100.

SPEAKER_01

Exactly. Like, you can't control the media and everything on the world wide web, and like some of that you have to let go of. But no, no, anything that like I am the owner of, I'm in control of, get out of here.

SPEAKER_00

Yeah, you don't want that negative energy around. I don't have time for that. I have no interest in that. My girls don't have time for that, and it's just it's such a shame people feel the need to try and bring other people down. I will never get that.

SPEAKER_01

Let's be real, you don't have time for that. Ain't nobody got time for that. Like, I do not think you are an anonymous bully. Right, right. I don't I don't think in your very limited time you're like, you know what I'm gonna do? So that's my thing. I'm like, no one that's really loving themselves or creating something positive, like that's putting their energy, no one is taking that time, spending their time that way, like in the down low.

SPEAKER_00

There's that saying, would you ever listen to anyone who is, you know, criticizing you or saying something negative about you? I don't think it's really a position you'd ever want to trade lives with them, right? Like, why would you listen to them? You know, so you just have to really be, you have to be ruthless with blocking that out or not looking at it, not reading, not you know, searching it. It's hard, especially online when it's in your face every time you open the phone, but it's just not good. And especially as mental health crisis is getting worse and worse in this country, the mental health of my girls is my number one priority. The thing that's really difficult is there are so many things that go on behind the scenes that people don't know about. That breaks my heart when people have to show up and just get through it and they have no idea what's happening behind the scenes, and it's very hard. And so I have so much respect for my girls to open up and to give their lives, you know, to anyone to criticize or you know, tear down if they want.

SPEAKER_01

Yeah, that vulnerability, which is also a part of makes them so relatable and why people like watching what they do and why people want a winto into their lives, right? It's like, of course, that relatability when people do share, like, nope, this breakup's happening or this divorce or whatever's going on, like it's hard in this moment. Have you ever wished that you could share someone else's closet? Or have you ever wanted certain designer pieces without the crazy high price tags? Rent the Redway has created the shared closet of your dreams. Choose a subscription plan, pick out your clothing and accessories, and then send the items back when you're done. The best part, you don't have to worry about cleaning anything or storing anything extra in your possibly already full closet. Need a dress for a formal wedding, and what about it for vacation? Rent the Runway is your interest. Pick from 10,000 bucks in medium styles and receive your order in one to two business days. Sign up now at renttherunway.com and use code R T R X B-O-B-R-I-E-N 50. That's R-T-R-X B-O-B-R-I-E-N 50. Ritual is not about pseudoscience and half-truth. They believe in vegan, traceable, and non-GMO ingredients, no artificial colorants, and third-party testing. Ritual has reimagined the daily multivitamin for women, and they are proud to use nutrients in their best forms and no unnecessary ingredients. At Ritual, they know that better health begins with better ingredients. Their protein powder and multivitamins are go-tos for me. Use code TheBET's wife on ritual.com, R-I-T-U-A-L dot com to save 20% off of your first month. So with ACP management, you do the one-on-one talent management, partnerships, endorsements, client publicity, product development, brand strategy, brand consulting. That's just what keeps you just like a little busy.

SPEAKER_00

Yeah, and I will still clarify the like the PR thing. I'm not actively out there trying to get headlines for my I don't have time. My background obviously was a publicist for 20 years in corporate, but that's not what I'm actively doing. But that being said, when magazine interviews or podcast interviews come our way and it's something we want to do, then yes, we will do a briefing call, we'll run over the questions together. Like, I know how to brief them and get ready for things. Say this, don't say this, whatever it might be. Right. So that's my experience, but I'm not actively out there trying to. If anything, I think actually a good publicist is someone who keeps their client out of the press, especially if you were talking about cat before. Like we turn down everything because you know what, people are gonna write whatever they're gonna write. And she's never been one to be interested in headlines and press and things like that. It's just not her, she's very, very, very private, which is ironic because her job is, you know, she's got 15 million followers, but we're not actively trying to get a headline because that's just not, it's just not where we're at. So yeah.

SPEAKER_01

Out of everything you do, knowing all those facets of your career, what do you like working on the most? I love closing a deal.

SPEAKER_00

Yeah, yeah, as you should. That's a great answer. When my girls are like, what? And they're so happy and the client is so happy, and that relationship is formed. And you know, from day one of starting, I still work with the same people on the brand side today with my girls, and you know, in so many cases. And that to me is what it's all about. It's all about relationships and you know, how do I help you achieve your KPIs and your goals? And what's the objective of this campaign? Do you want, you know, upper funnel awareness? Is it lower funnel conversion? Like what are the benchmarks you have so that you get your bonus at the end of the year, right? Because I came from corporate, I understand the business goals and parameters they have to work within. I also love that, you know, Kat, for example, when we first started working together, MK that was, you know, six months old, sleeping in a cot in the kitchen in a 400 square foot apartment, right? And she would dream, one day, do you think I'll ever have my own place? And I'm like, yes, but this is how we're gonna do it, right? And so, you know, and now she's you know, got a beautiful home and she's like, you know, she helps so many people. And that to me is rewarding. And I think what a privilege to be able to be a part of that journey with them.

SPEAKER_01

I'm sure before even working with you, or I don't know if she had other whoever in the past, but that's the great part of your role is you're like, yeah, girl, we're gonna get you out of this 400 square. Like, not only are we gonna start there, but like this is also what's achievable, like all this and beyond. And I think of, I mean, I don't know Kat specifically, but I think of so many people that are like, that's how you're also gonna get your book deal, that's how you're gonna get your makeup line. Not only are we going to make you successful with this platform, but to funnel that into all these other avenues that you've probably dreamt about, or maybe there's something, yeah, you've always wanted to achieve in some other field that now you have entry into. Right.

SPEAKER_00

No, and also just even like taking the work thing out of it, like traveling, going to countries that never think that they'd be in, and then suddenly they're off in Italy or and we're in Austria or we're in, you know, wherever. And you know, I was fortunate. I have traveled a lot throughout my career, and also personally, I think it's a very Australian thing because you know, we're so removed from the rest of the world. Pretty much once you're born, you start traveling, but certainly that and seeing their excitement, experiencing new things, and you know, it really growing up. You know, I'm obviously I'm not their mom and their dad or anything, they've got their families who I love and adore, but having those little personal moments in life and celebrating those with them is just so fun. And and looking back at where we came, like it's such a crazy journey when you're in it, because you know, every day I just wake up and it's like, uh, fire drill! Like, what are we doing with it today? So, you know, sometimes you've got to stop and just look back, and you know, like my ex Chris, he knows it because he would see me up till midnight, like working just you know, on the kitchen bench or wherever it was, like figuring this out, like building this company. And and he's just like, Wow, look at what you've done, like it's so cool. And I'm like, Thanks, gotta go, I've got a meeting, like whatever. It's really nice to like stop and just you know, have gratitude for the whole process, you know, and there's been a lot of ups and a lot of downs and a lot of betweens. So, but yeah, it's great. It's really been yeah, one of the biggest highlights of my career for sure.

SPEAKER_01

Again, you're in the beauty industry and you pivot to doing your own company here. What have you maybe like growing pains-wise learned from what you do? Like, what are some things now behind the scenes that you know with running your own company? Where do you want me to start?

SPEAKER_00

I mean, here's the thing: I, you know, have built the company and I've done it pretty much on my own. Along the way, there's been a few people like, I would love to come and work with you, and da da da. And I've taken a chance on a few people, and for whatever reason, they just weren't cut out for it, and that's completely okay. I get it. My personality is someone who I will just figure it out. Like I will do my best. I doesn't mean I'll make every right decision, but I will just keep plugging away and figuring it out. I'm quite resourceful in that sense where I'm just like, okay, like it's it was actually quite funny. I'll give you an example. A friend called me yesterday, and he's been in the industry for 20 years. Like, he's worked at the biggest agencies around the world, and he's incredible. And he's now at a point where he's thinking of going out on his own. He's like, but what do I do? How do you do this? You do it without an assistant, like da-da-da. Like what about booking? Like the invoicing and the accounts, and the da da. What about bookkeeping and account? And I said, Are you kidding me? I just made this up. Like you've you've just you've been doing this your whole career, like you'll be fine. You just have to figure it out. Just figure it out. And I'm here to help you however I can, but like you just have to figure it out, and that's part of the magic, right? I think that's the thing with like leadership. And I remember this when I was in, you know, senior leadership roles in corporate. Leadership is not doing the work for someone else, it's steering them in the right direction so that they figure it out how they do it on their terms or in their way. But it's not actually going in and doing it for someone, it's supporting them and allowing them to kind of shine. So when I was talking to my friend, it was kind of funny because I'm like, why are you calling me? I'm the one that doesn't do this. Like, but it was just kind of funny, and it was really sweet to hear from him to say, but I'm so nervous and you do it so well and you're so good. And I'm like, trust me, you see the highlight reel. Like, there is a lot of mess. I think it's that there's a great diagram that's out there where you know they think success looks like from here to here, like a straight arrow, and it's not. It is messy and it's up and it's down and it's like chaotic and it's tears. That's what my last five and a half years, and that's anyone. I think people think, oh, all the successful people in the world was just so easy for them. No, it wasn't. It just was they didn't give up. You just don't give up, you just figure it out, right? But there is a thousand times I'm like gonna pull my hair out and like, okay, I can't do this anymore. And then you go, okay, just sleep on it, take a breath, figure it out.

SPEAKER_01

I love that. I'm just getting the vision, like you're like looking over your shoulders, like, you're talking to me? Who is this? Like, are you talking? You're gonna be like, I'm your best photo friend. Like, I'm just piecing this together. What are you talking about?

SPEAKER_00

Also, I'm the biggest person that will believe in you, right? If I see something, I'm like, you've got this. And sometimes that's all that people need is someone to believe in them. That's all that I had. You know, I've always said this in any interview I've given. I came from nothing, no one handed me one thing. I left home at 18 and two days old. I moved to London, didn't know one person, and I just left. I just was like, I want to see the world. And you know, then ultimately I ended up in the US and I've obviously been here to stay. But I think sometimes if you're given too much, there's no drive to figure it out on your own. So I think sometimes it can be an inhibitor. Whereas for me, no one gave me anything. So I just was like, okay, if I want to pay my rent this month, I have to figure it out. If I want to go to that restaurant or on that trip, I have to figure it out. So that's all I'll say. And just take bite-sized chunks, right? Because he was asking me, but what about this one? Like, take it a day at a time. Rome doesn't do it today. You just then you get the license, then you get this, then you start, you know, payroll, then you s sign up for the like you don't do it all on day one. It's just not how it works.

SPEAKER_01

So exactly. And I even think I'm sure people think of some of your clients like cat, oh, like she just an overnight success. And no, everyone out there, it's like you're seeing it when they make it big, and people are just like, Oh, they popped out, they just and it's like, no, she's probably posting three videos a day for the last five years, click by click by like by like by follower by follower, building this brand. And I actually think it's so dismissive so often when people are like, Oh yeah, you just like overnight you hit the success, and it's like absolutely not. That is such a fallacy. This has taken so much time, so much risk, so much. Like, I always say the throw spaghetti at the wall, see what sticks, right? Like, still, and I'm sure for your clients too, they're on a massive scale, so they get a lot, but sometimes something does really well content-wise, sometimes it doesn't. Like, there's disappointments, there's failure there too, and sometimes it leads to you pivoting, and it can be a learning lesson for you, or you might try something new and find out that that really works, and people relate to that. So, yeah, this whole overnight success, this whole thing of you go from zero to a hundred, I don't really believe it exists. I think it's like you said, it's small action.

SPEAKER_00

Well, and often I would say those people are flash in the pan, they'll have their 15 minutes and then there's nothing else to like keep them going. I'm very big on humility and my girls being humble and grateful for what they have because let's be honest, they're very blessed. They have incredible lives, they get to do what they love doing, they get to be creative, they get to work from home, be the producer, the script writer, the actress, the the editor, the like have this literally an audience waiting to listen to whatever they have to say, you know, whether it's good or bad. So we're not like working in a rice field back breaking work. You know, humility is important and being grateful is important. But I do think if people did come behind the lens and see just how much work goes into those 15-second videos or those 60-second videos, or you know, whatever it might be, or how many takes, or how you never actually ever turn off. Whether it's a Saturday, a Sunday, like everything is content, your brain never stops, which is probably why there's such a huge mental health drain in the industry because the constant pressure to perform for numbers, for likes, for and that's why I say to my girls, take a week off. We're canceling the calendar. Like, no, you need a break. Everyone needs a break to reset. I need a break.

SPEAKER_01

You're like, I'd like to go on my first vacation in six months. Like, no, I'm good.

SPEAKER_00

Mummy's good. I think the other thing is is like, you know, obviously, brand deals and endorsements are how they pay their mortgages and their rent and you know, get to feed their kids and that kind of thing. But without the organic content, you wouldn't get that, right? Because viewers are not tuning into the brand deals, they're tuning into the organic content because that's how they have that connection. Like we talked about vulnerability earlier. My saying has always been vulnerability is the root of all connections. So if you're able to share and explain it in a way that's, you know, kind and whatever, and but maybe ask questions like why is it that whatever it might be, women are treated differently to men in this situation, or why is it that parenting is whatever, like something that's happening in the industry or in the cultural zeitgeist? And you know, if they can eloquently talk about that and form that connection, then that is still work, right? Just because it doesn't have a paid partnership on it, it's still work because they're building their audience and they're building their brand and they're building their fans. And this hours and hours a day they all do community management. They're addressing their fans and writing back and responding and sending them care packets and sometimes calling them because you know they're like, I'm in high school and someone was bullying me and I really related to your content, and whatever it is, there's so many things you don't see behind the scenes that I think people just think, oh, you just go around, put a 15-second video off, and that's you're done for the day. It's not like that at all.

SPEAKER_01

No, and like you said, that stuff is sandwiched in between people, aren't gonna only watch ads, right? They're gonna quickly leave your page if they're like, that's all that's here. You have to have substantive content, like why people are coming back to see why they are engaging with your page, why they want to see this person. Like, you're not getting the link clicks and the shopping orders if there's not that trust and that community already there.

SPEAKER_00

Although I will also add on the flip side of that, the girls couldn't do what they do and be a source of entertainment or inspiration or information. Without being able to also support themselves. So, you know, some people be like, oh my gosh, I'm not watching, I'm unfollowing because this is an ad, it's like, oh, I'm sorry. Are the girls just meant to be there to wake up and entertain you every day? They're not allowed to earn their living and look after their future and their children. Of course they can. Like, that's just crazy. So the fans that know that and support the girls and see, oh, yeah, I'm gonna support you, I'm gonna buy that product, I'm gonna try that brand, I'm gonna like watch this video. That's great because they understand it's like when you watch your favorite TV show and there's an ad break. Okay, you don't get up and be like, I'm never watching this show again. You just go to the bathroom if you have to go to the bathroom. Like you do what you have to do. So I think because there's a two-way dialogue with social media, people think, oh, I can write something and I'm not following you out because you just did an ad and you did one last week. And like it's like, okay, I'm sorry, I didn't realize I was meant to be here just to entertain you.

SPEAKER_01

Yeah, sorry that there's gotta be some way that I can make money so that I can continue to provide you with free content.

SPEAKER_00

Right. Because they spend so much on the content they do. Like, you know, look at Madison Humphrey, for example. She's always doing these parodies and skits, like we had to get a plane for one. Like that costs money. I mean, we didn't buy the plane, let's be honest. But like, thank you, Southwest, for that. But shout out Southwest. But you know, there was no paid partnership in that. That was something that happened organically, and she was doing a parody and she turned that around in two days' time. And Southwest said, We're in, we want to be, because they, you know, it had a hundred million views or whatever views it had. So they saw the benefit. So that's we love working with partners who see. She didn't get paid for that, but they got incredible exposure. But you know, Madison spends a lot building out these sets and getting costumes and paying, you know, all of her family as extras to please drop everything, come and meet me at the airport to film this parody in two hours. We've got 37 people going through security. Like, that doesn't just happen, right?

SPEAKER_01

So no, her turnaround. I always think of the one I loved was that when she rented the water park. Yes, the penguin. Yeah, yeah, yeah. Sorry, I'm not trying to diss the original video, but like that, what was a weird like wedding, and they literally did this at the water, and there's like the fountains of water in the back. They're so funny. And people will see these videos and I see when they tag her. And like oftentimes she's already like, hey, Madison will comment, like, sent you a DM or like permission to play. And everyone's like, there she's already on it. It's so funny, but the turnaround, I make content, I get it, and like not on that scale. Unfortunately, Southwest has not reached out to me about a plane yet. So this is the moment on the podcast. But her turnaround, I'm like, that is so much work, and the way she's able to get in there, like you said, like get family, make it happen, rent these places, get it all set up, is so hilarious, and she does such a good job of it. So I'm always very impressed because I know to a degree what goes into that. And I'm like, the fact that she's able to get this like within like a week time span.

SPEAKER_00

Sometimes within hours, often I'll see hers, and then I have to go search for the original because I'm like, wait, how did she do that? And they would have posted the day before. So it's quite funny. I think she's probably been married 37 times by now, like she's always in a wedding dress. It's very funny. I think people think it just happens, it doesn't just happen. There's so much that goes on behind the scenes, but you know, that's not complaining at all. It's just that's what the business is.

SPEAKER_01

And with your different clients you have, I mean, you have obviously we've talked a lot about Kat and Madison and the social media world, but you also have, like you said, Anina Bing, who I want you to know that before this podcast I've never said her name correctly. I'm so sorry. I was like, I've been saying that wrong forever, as probably like a lot of people do.

SPEAKER_00

You know what? I say it wrong with my Australian accent. So how she says it is so much better than anyone who's gonna.

SPEAKER_01

How does she say it? Well, I can't do it without it. You can't do it? No, because she's Scandinavian. Okay, we're going with Anina Bing. So you also are in the fashion space. So you still have those ties to, I would assume, beauty and fashion. Yeah. Do you feel like everything you do gels pretty well, or do you think it is nice having a hand in different spaces with what some of your clients are doing?

SPEAKER_00

Look, what I feel, and what was always very clear to me from the beginning when I started the company is I don't want girls that compete with each other necessarily. They all have to have their own point of difference and their own specialty. I wouldn't say I'm an influencer agency, like where literally anyone can be like on holiday and oh my gosh, take a photo of this drink, wish you were here. Like, no, you actually have to have a craft or a skill or something that we can hang your hat on. So cursing God. So, for example, she's an elite athlete and celebrity trainer. She trains Haley and Justin Bieber and Kaya Gerber and Olivia Rodrigo, right? She's a trainer first and foremost, but because of that, these brand deals can happen, and I can get deals for her in that sense. And Nina, she's a fashion designer first and foremost, but because of that, she has a platform and she's such a tastemaker, so we can get deals because of that. So each of my girls, you know, yes, okay, Kat and Madison are both on TikTok, but the content they do is very different. So each has their lane in that sense, and that was always very important to me. You know, I get a like I said before, a lot of people reach out, will you manage me? And you know, one, I just so overcapacity at the moment I can't. But, you know, I'll often look at their pages and you know, try and recommend them to another agency and just say, look, this is someone I know at another agency, maybe you can talk to them and I'm really sorry I can't do it. But, you know, if they're just a traditional just influencer for the lack of better word, that's not something that I am really interested in because it's just I'm looking for longevity. I need credibility. Like, and I don't mean that in a negative way by any means. I just mean I am looking for something more than just being, you know, a beautiful person who's whatever. It's just better for how I work.

SPEAKER_01

I agree. Like, I have that even with my account. I'm like, yeah, sure, I could post a monoline photo every day. Like you could do that, and there is that aesthetic to social media, of course, or like a fashion outfit every day. And I'm not dissing that, but I agree with you. The accounts I resonate more have some other purpose, something else is there, and obviously, humor, why relate to humor a lot? It's what's something I do too. And so for something, you have to have that connection. It has to be more than just a beautiful vacation or a beautiful photo. You could be a stunning woman, that's amazing, and have a great outfit. But I think there has to be more with what you're doing. And I know even for me, when I started, I started getting down the slippery slope of like, oh my god, should I be doing fashion hauls and should I just be doing modeling professional photos? And I was like, that is not interesting to me though. And I can get away with that for a bit, but guess what? I'm aging, you know, that's not gonna be forever. There's always gonna be prettier, skinnier, younger girls coming out. So early on, I was like, that's not the real reel for me. Like, I have to get into like what are the conversations I want to have, what's the storytelling I want to do, what's the vulnerability I want to share. And I'm with you that I think that's a longevity and that keeps people connected and coming back.

SPEAKER_00

Right, right. No, totally. And I say that being someone who I love fashion and I love it for myself. So, you know, I am not an influencer and I never would want to be an influencer. That's just not my personality or what I would do. I don't have time for it. I'm so busy running running a business. But that being said, I love fashion, I love design. I'm one of those people that I can see someone, I'm like, I know exactly what you're wearing, I know what brand, I know who's the designer. I just love it. It's one of my, you know, things I'm just interested in. So I post a lot of fashion shots, but they're just they're just for me, right? Or traveling so my mom can see where I am in the world because she's always like, Where are you? So I'm not doing it to be an influencer. I just literally do it to be connected to my friends and family back home because I love fashion and that's my passion. And again, I'm not doing it to try and monetize or be anyone famous by any means. I'm just happy sticking in my lane, but there's no knocking that. People have made incredible careers out of it. Yeah. But for me, I just resonate more when there is either, yeah, like you said, some type of purpose or there's a connection or there's a relatability that I can kind of think about things in a deeper way on how do we like connect the dots here.

SPEAKER_01

Yeah, and I agree, we're not knocking it because with style, I think there is immense creativity. Like there are outfits that I see, and like I would never have put that together. So we're using that as an example, but there still can be plenty of fulfillment and passion in that and doing authentically what really makes you you and what you can offer people. I think that's what it comes back to is like what can you offer? What is gonna keep the attention? And instead of just trying to do things that you think are trendy or that'll get views, I think it's like what comes back to like why you want to do this in the first place, why you want to reach this audience in the first place? Okay, really quickly, because you do travel a lot, as we've mentioned, tell the people like, do you have travel tips? Do you have jet lag secrets? Like, what do you do?

SPEAKER_00

I have a few travel tips. So you've got to roll your clothes and you want a dress to fall or a jacket to fall and not be wrinkled, you've got to roll them very tightly. And then when you get to your hotel or wherever you are, put it in the shower, run it on super hot, let it steam. And I haven't picked up an iron in 10 years. I try where I can just to do carry-on, like my little luggage and like duffel bag. That is a dream because bags get lost. I mean, it doesn't always happen, right? Especially when you're going to like cold climates and you've got ski gear or big jackets or whatever, or you know, international trips are hard. But you know, if you can try to do carry-on, I am someone whose sleep is everything. Like, I need my sleep, just to think, because my brain, once I'm up, it is just bombarded daily, it's like an assault with how many different things are happening at once. So for me, sleep is my number one tip at life. Like for skin, for aging, for healthcare, above all else, for me, that's what works for my body. So for me, I can sleep on a plane. I always have to have my eye mask and earplugs. So they're probably my top three tips.

SPEAKER_01

Yeah, I'm the same way. I'm a good motion sleeper, I guess I would say. Like, if I'm in a car, I'm on a plane. I did semester C with one of my best friends, and she's not a motion sleeper, and she would be like so upset every time because even before the plane would take off, I could be asleep. She's like, We're not even moving yet. This is so rude. Like, how can you already be asleep? This is so freaking rude. And she'd be like up the whole time and we'd get to the destination. I'd be like, Oh, I'm so well rested, ready to go. And she's like, I can't even talk to you. I'm so upset about this. And I'm like, you know, I'm not a conversationalist on a plane then if I'm asleep half the time. So I'm like, I'm sorry. I'm sorry about this. But but okay, those are great tips. And then do you have anything just in general with your life, no matter if you're here or on the road or in the air? Like, what brings you joy? What are any daily rituals you have?

SPEAKER_00

Yeah, I do have a daily ritual. So every morning, usually there might be a few panic phone calls first with clients and whatever things, but once we've got through that, I have my breakfast every day, the same breakfast, every single day without fail. I mean, unless I'm traveling and I don't have access to it, but I have my veggie toast, which is very Australian with avocado and cheese, and my cold brew coffee, and I light a little candle and I just do a little gratitude prayer, just like thank you. And I'm, you know, this is not to be religious or whatever, but it's more just a spiritual, just like a grounding moment, and just to reflect and be so grateful for everything that's happened and even the lessons in life, right? It's funny, like you know, I think people would be surprised how many heartbreaks or losses or things I have experienced in life, but you know, sometimes when you're going through something, you're like, why is this happening to me? And then, you know, a year or two you look back and you go, okay, that's why that had to happen. Because now, look at this, look who I'm dating now, look at what happened, you know. So I'm also someone that I avoid drama at all costs. I just have zero interest in it in my life. Now, do I like a little reality TV when I want to like unwind and just check out for the day? Yeah, of course. I'm like, anyone, so that's my dirty secret. But in terms of my life, if there's drama or there's people, I just avoid it. I have no interest, I don't have time for it, and I just find it quite sad. Like I have no interest in conflict and fighting. And you know, I think I my dad died when he was 51, and that's two years away from me now, and it's so young. And you know, at the time I was 18, and you're like, oh my gosh, it's so old, and it's not old, it's so young. And I remember at the time thinking, okay, life is short and nothing is promised, and you just don't know what's going to happen. And so you've got to be grateful for every day, even the tough times, you've got to be grateful, and you've got to learn your lesson and apologize when you need to apologize. And, you know, just try and be a good person, you know. I do a lot with charity, and that's very important to me because you know, often when people get in their head and they're so thinking about themselves, I'm like, go outside and go and be of service to community, go and do something for someone else. That's the best way to get out of your own way and get out of your head and realize actually I'm okay. And let's be honest, we live in Santa Barbara, you know, we don't have anything to complain about here. I mean, you know, there's obviously a lot of macroeconomical and political and those kind of things happening, but like we are pretty lucky. And I've been in India and I've been around the world in places that are true poverty and true heartbreak, and it's kind of obnoxious if you're going to be complaining and you live here. That's how I take it. So despite of being grateful and everything, and it doesn't mean it's easy, and doesn't mean, like I said, nothing was given to me. Anything I have, I made and built myself. And give back what you can. I'm extremely generous to those I love, like ridiculously generous. But I love them, and why not? You don't take it with you. That's probably my philosophy in life.

SPEAKER_01

I always say that, and it's not to sound like conceited, but I always say, I'm like, my worst day is still someone's best day. We're so blessed. I've been given so much in life, I'm so grateful for so much, and it's just a reminder of like even some problems. A lot of times they're more champagne problems, or they're more something that you're like, hey, my basics are covered. Like, I've got a roof over my head, I've got clean water. There's so many things that we all take for granted. Right. And I think it's a nice reminder. And that's the beauty for me of why I love travel so much, and I'm a big believer in it, because I do think it really broadens your horizons and it really makes you take a look at your life and like the privileges you have.

SPEAKER_00

Right. And even just being healthy. Like you said, you know, your worst day is their best day. And you know, I'm dating someone now, and he's wonderful, and you know, we send each other dog memes all the time because he lives in Australia, so it's a little bit of a long distance, you're long distance geographical distance issue, but we send each other like the sweetest dog things when dogs get rescued, and that's just like that just makes me happy and and him as well. Yeah, just knowing how lucky we are and we've got our health, and why cause drama if there's no need for it? So I think you and I are very similar.

SPEAKER_01

Yeah, I'm 36 now, and the best thing about being in my 30s is just like I just don't have the same amount of fucks to give. I just really don't. And like it's not worth my time, it's not worth the drain if I'm around someone and I leave every interaction being like, oh, like all they did was complain, or all they did was put other people down, or they did was make me feel bad, or like I'm like, life is too short. I got too many other people in my life. Like, I just try to get out of those situations and move on. And and like you said, it's not like I'm like, I'm gonna blow it up and I'm gonna turn the world against people, but it's like you just have to separate yourself from those interactions and from those spaces and find the people that are in alignment with you because life is short, like you said, it's all about health. You don't need that stress, so you gotta do what you gotta do. Okay, last question for you in the same sort of vein, since you are on the Bets Life podcast, I have to ask you how you live your best life.

SPEAKER_00

I don't put an alarm clock if I can help it. And that probably seems so ridiculous. That is such a luxury to me after so many years of doing the corporate life of you know, calls with London at 7 a.m. every morning and then calls with Japan at nine o'clock every night, like and traveling in different time zones constantly. So, luxury to me is not having an alarm clock and just being able to naturally allow my body to wake up. See, I'm very big on sleep. I'm very attuned to energy, and I don't mean to sound hippie herbal in that sense, but just to your point, you know, if someone is draining you and you leave every interaction going, oh my gosh, so much drama. Like that, I'm very quick to pick up on. And I just, it's not like there's a drama, you just don't hear from me. I'm just like quietly exit the situation, and I just have no interest, I don't have time. My time is so limited and so precious, I am extremely selfish when it comes to being with the people I want to be with. I have my boundaries up, so you know, there's so many people that are trying to get time on my calendar for whatever. I just don't have it because guess what? I want to fill my cup as well. I give out so much every day that when I have a second off and a night off, and I want to see my best friends or you know, the person I'm dating or my family or whatever, I want to be with people that fill me up as well, and it's like a mutual relationship, then that's very important for me because I need that to, you know, get on and face the next day as well. Being selfish is not necessarily in negative terms, it's just understanding what do I need to do what I do and to be able to perform at what I perform in business or in life or whatever it is, you're an athlete, whatever it might be, right? You have to be very clear on your goals and what you need to get there. So I'm very clear on that. And it doesn't mean that, you know, obviously I do give my time where I can. I do a lot of mentoring, you know, where I can, but it's just harder and harder as my time gets so, so limited. But yeah, just being around good people, you know, I think it's very important to give back, right? We are so lucky and so blessed. And years ago, when I didn't make any money at all, I would every Monday night feed the homeless. I would go visit the elderly on the weekends, I climbed Kilimanjaro with, you know, 20 of my friends. We raised a million dollars for charity. I volunteer at so many at a soup kitchen. I do so many things, and I've always done that from a very early young age because yes, I might not have had many things at the time, or I might not have been able to give money because I didn't have anything, but I had time and that's valuable to someone, and I could donate. So I think it's very important to give back in life because we're all on this planet, and I know it sounds very hippie herbal, but we're all here together, and you know, some of the most rewarding things you can do is help other people. So that's my philosophy.

SPEAKER_01

Okay, a couple of things. First off, the negative energy, I call it the Homer Simpson fade away. Do you know that fantasy meme? It's Homer Simpson. Yeah, he's like into like the hedge or something, he just disappears. And that's what I always say. I'm like, I'm not trying to rock the boat, I am just trying to Homer Simpson fade away. And that's first off what I do for the bad negative energy or the weird situations. And I agree, I always love when you get to a certain place and people talk about like instead of building walls, build longer tables. That is such a sentiment here in Santa Barbara. I think we're like non-profit per capita, like there's more nonprofits here than almost anywhere in the world, like some crazy stat. Obviously, yes, there's a lot of affluence and wealth here, and but there's also a lot of philanthropy, and there's a lot of people using their money in ways to leave the world a better place. And I'm with you that at the end of the day, I think that's such an important message to carry through. Well, thank you so much for being here. You are so lovely. This was such a wonderful talk, and I appreciate you making it happen. Tell everyone if you want, like where they can find you, Instagram, website, whatever you want to share.

SPEAKER_00

My Instagram is just my name, Alice Hampton, and my website is www.acp-management.com.

SPEAKER_01

Okay. Well, everyone, go check her out and her many amazing clients that are killing it in the world. And I love your girls too, and I don't even know them. You know, I'm just on the outside looking it, but the work you're doing is phenomenal. So thank you so much. Thank you for having me, and congratulations on your podcast as well. Oh, thank you. All right, bye. Bye. Interested in more? Visit thebetslife.com or find me at the Bets Life on Instagram. Please follow, rate, and review wherever you listen to your podcasts. Thanks for listening.