46.3-3: When Inclusion Backfires

JCIRA: Curious and Interesting

JCIRA: Curious and Interesting
46.3-3: When Inclusion Backfires
Sep 28, 2025 Season 46 Episode 3
Sukki Yoon

Ciszek, E., & Lim, H. S. (2025). Performativity in Transgender Inclusive Advertising: An Analysis of Consumer Perceptions of the Bud Light/Dylan Mulvaney Partnership. Journal of Current Issues & Research in Advertising, 46(3), 316–340. https://doi.org/10.1080/10641734.2025.2498989