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Big Changes Hitting Google Maps: How Clinics Can Win the New "Ask a Question" Game | Ep. 150

The Clinic Marketing Podcast - Local SEO & Healthcare Online Marketing Tips for Clinic Owners & Wellness Providers

Chapters
2:20
Welcome And What Changed
3:40
From Public Q&A To AI Answers
5:45
Why Clinics Should Care
7:40
Patient Questions That Drive Conversions
9:40
The AI Feeding Checklist
12:40
Reviews, Social, And Third-Party Signals
15:10
Website FAQs And Compliance Clarity
The Clinic Marketing Podcast - Local SEO & Healthcare Online Marketing Tips for Clinic Owners & Wellness Providers
Big Changes Hitting Google Maps: How Clinics Can Win the New "Ask a Question" Game | Ep. 150
Feb 02, 2026 Episode 150
Darcy Sullivan

Google is phasing out the classic Q&A section on Google Business Profiles and replacing it with AI-powered "Ask" features in Google Maps, driven by Gemini. For clinic owners, chiropractors, physical therapists, acupuncturists, med spas, and other healthcare providers, this shift means patients now get instant AI-generated answers about your services, insurance, hours, accessibility, and more - pulled from your profile, reviews, website, photos, and beyond.

⚡Episode guide, blog & podcast notes:  https://propelyourcompany.com/google-ai-answers/

If your info isn't clear and consistent, the AI might say "I don't have enough information" or get it wrong - costing you leads to competitors.

In this episode of the Clinic Marketing Podcast, Darcy Sullivan from Propel Marketing and Design breaks down:

  • Why the old Q&A vanished and where the new AI "Ask about this place" button is appearing (especially in Google Maps).
  • Why healthcare categories (like many medical clinics) are rolling out unevenly - but the change is coming.
  • Real patient questions clinics face: "Do you take my insurance?", "Same-day appointments?", "Do you treat kids/sciatica/migraines?", "Parking available?", "Wheelchair accessible?"
  • A clinic-specific AI-feeding checklist: GBP basics, categories/services/attributes, strategic photos/videos, review prompts for detailed language, website FAQs, social posts, and more.
  • 7-day action plan to audit and optimize your Google Business Profile + website this week.
  • How to monitor AI answers and avoid misinformation risks.

Even if the feature hasn't hit your listing yet, building an "AI-ready" info ecosystem is one of the top local SEO moves for clinics right now - boosting visibility in Maps and search.

Tune in for practical steps to make sure Google's AI answers questions the right

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