Episode Player

Blogs Are Not Dead, But Clinics Need a New Strategy

The Clinic Marketing Podcast | Local SEO & Healthcare Online Marketing Tips for Clinic Owners & Wellness Providers

Chapters
2:10
Do Clinics Still Need Blogs?
4:35
How Search Behavior Has Changed
6:22
Blogs Still Work When They Help
8:09
Authority, Rankings, And EEAT Trust
11:29
When Blogging Becomes A Waste
15:00
Strategy Over Volume In 2026
16:23
Structure, Links, And Technical SEO
17:33
Practical Blogging Plan And Next Steps
The Clinic Marketing Podcast | Local SEO & Healthcare Online Marketing Tips for Clinic Owners & Wellness Providers
Blogs Are Not Dead, But Clinics Need a New Strategy
May 12, 2026 Episode 163
Darcy Sullivan

AI search, Google AI Overviews, and changing patient behavior are reshaping how clinics approach blogging and SEO. So… do blogs still help clinics get patients?

In this episode of The Clinic Marketing Podcast, Darcy Sullivan breaks down what actually works for clinic blogging right now, what strategies are becoming less effective, and how clinics can create content that supports SEO, builds trust, and helps convert website visitors into patients.

You’ll learn:

  •  Why blogging for clinics has changed 
  •  What type of blog content still works 
  •  How AI search is impacting SEO and content 
  •  Common clinic blogging mistakes 
  •  Why quality matters more than quantity 
  •  How to create patient-focused content that builds trust 
  •  Ways to repurpose blog content into other marketing assets 

Whether you run a chiropractic clinic, physical therapy practice, acupuncture clinic, med spa, or another healthcare business, this episode will help you rethink your content strategy for today’s search landscape.

Episode guide, resources, and blog: https://propelyourcompany.com/blogging-for-patients/



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