The Clinic Marketing Podcast | Local SEO & Healthcare Online Marketing Tips for Clinic Owners & Wellness Providers
Blogs Are Not Dead, But Clinics Need a New Strategy
May 12, 2026
Episode 163
Darcy Sullivan
AI search, Google AI Overviews, and changing patient behavior are reshaping how clinics approach blogging and SEO. So… do blogs still help clinics get patients?
In this episode of The Clinic Marketing Podcast, Darcy Sullivan breaks down what actually works for clinic blogging right now, what strategies are becoming less effective, and how clinics can create content that supports SEO, builds trust, and helps convert website visitors into patients.
You’ll learn:
- Why blogging for clinics has changed
- What type of blog content still works
- How AI search is impacting SEO and content
- Common clinic blogging mistakes
- Why quality matters more than quantity
- How to create patient-focused content that builds trust
- Ways to repurpose blog content into other marketing assets
Whether you run a chiropractic clinic, physical therapy practice, acupuncture clinic, med spa, or another healthcare business, this episode will help you rethink your content strategy for today’s search landscape.
Episode guide, resources, and blog: https://propelyourcompany.com/blogging-for-patients/
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Blogs Are Not Dead, But Clinics Need a New Strategy
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