As a clinic owner, your website serves as the digital front door to your practice. It's crucial to ensure that your site effectively represents your clinic and you, providing an excellent user experience (UX) for visitors.
However, you may have elements on your website that are hindering its performance, turning potential patients away. In this episode of the Propel Your Practice Podcast, we'll discuss 12 things you need to remove from your clinic website right now and why they need to go.
Clinic owners can enhance the UX by addressing these twelve key areas, which contribute to their search engine optimization (SEO) efforts. The ultimate goal is to create a digital space that is not only reflective of your clinic's brand but also inspires, informs, educates, and entertains your current and potential patients.
📌 Episode Webpage & Shownotes: 12 Features Hurting Your Website’s Performance & How to Fix Them
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FAQs aren't just convenient information for patients—they're a powerful SEO strategy that can boost your clinic's search rankings while making your website more useful and reducing phone calls.
When strategically implemented, they can help you rank for natural question-based searches, appear in rich results, and build trust with potential patients.
Episode webpage: How to Leverage FAQs to Improve Your Website’s SEO and User Experience
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AI writing tools, heard of them? Well, get ready to unlock the secret weapon that's revolutionizing content creation. AI-powered writing is no longer a thing of the future; it’s here and here to stay, so go on and embrace it. And, trust us, it’s easier than you think.
In this popular episode replay, we explore cutting-edge tools that are transforming how we brainstorm, outline, and generate ideas. But it's not just about the tech—we uncover the ethical considerations and safety measures that set these content game-changers apart.
We’ll discuss:
Don't miss this episode, which is packed with actionable insights that will transform your writing process. We promise your content will never be the same again.
💥 Complete episode details, show notes, and related resources webpage - https://propelyourcompany.com/ai-writing-tools/
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We're diving into the essentials of website tracking for clinic owners who want to understand their performance without getting overwhelmed by data.
A listener of The Clinic Marketing Podcast asked:
“I just set up my new website. I know it’s important to track how it’s performing, but without getting overwhelmed… Where should I start? What should I be looking at in Google Analytics and other tools?”
Such a good question—and one I know a lot of clinic owners wonder about, especially when they’ve just launched a new site and aren’t sure what to expect next.
So, in this episode, we’re going to break down:
Let’s get into it.
Episode webpage: Tracking Website Performance Without Drowning in Data
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Learn five advanced strategies to boost your Google Business Profile listing and help your clinic stand out from competitors, focusing on tactics that most businesses overlook. [🎧 Popular episode replay]
📌 Episode Webpage -- Boost Your Google Business Profile: 5 Advanced Strategies
⚡ Download FREE Guide -- Google Business Profile Listing
Ultimate Guide
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Ever wonder why your beautifully designed clinic website isn't bringing in new patients? The answer might be more straightforward than you think. Thin content – pages with minimal substance – could silently sabotage your SEO efforts regardless of how polished your website appears. 🔎
⚡ Episode Webpage and show notes - Thin Website Content: The Silent SEO Killer
Many healthcare providers fall into this common trap. They invest in stunning website designs but neglect what Google truly values: substantial, valuable content that addresses patient questions and demonstrates expertise. This episode pulls back the curtain on a problem affecting countless clinic websites.
The consequences are severe but fixable.
When Google encounters these sparse pages, it quickly determines there's insufficient value to rank well in search results. Potential patients who do find you bounce away quickly without booking appointments.
The good news? Even small improvements to your most important pages can make a significant difference.
Whether you're a chiropractor, physical therapist, dentist, or other healthcare provider, this episode provides actionable steps to transform your thin content into rich, valuable resources that both Google and patients will appreciate.
Don't let your beautiful website go to waste – make sure your content is working as hard as your design. Ready to determine if thin content is holding your practice back?
⚡ Episode Webpage and show notes - Thin Website Content: The Silent SEO Killer
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How to Dominate the First Page of Google and Get More New Patients Without Spending Money on Ads
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What makes your clinic visible in local searches? It's a question that haunts many healthcare providers struggling to attract new patients online. The answer lies in understanding the complex signals that influence local search rankings – signals that vary dramatically depending on your location, specialty, and competition.
Diving deep into the world of local SEO, we explore the critical differences between ranking in the Google Map Pack and the localized organic results below it.
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Today, we’re diving into a question that could be costing you serious rankings and revenue: Are extra Google listings hurting your visibility? You might think that more listings mean more opportunities to show up in search results.
But in reality, those additional profiles could be doing more harm than good.
Stick with me as I break down how Google’s ranking filter works, how to tell if this issue is affecting you, and what to do to fix it.
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Ready to transform your blog posts from forgettable to remarkable? The structure of your content matters just as much as what you're saying—perhaps even more.
In this value-packed episode, we dive deep into the anatomy of truly effective blog posts. I break down the five essential structural elements that separate high-performing content from everything else cluttering the internet. From crafting headlines that demand clicks to conclusions that drive action, each component plays a crucial role in your content's success.
Webpage Episode: https://propelyourcompany.com/anatomy-blog-post/
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Ever wondered why other healthcare providers consistently appear at the top of search results while your clinic struggles to gain visibility? The answer lies in strategic competitor analysis—a powerful yet often overlooked aspect of local SEO.
In this episode, we’ll break down exactly how to identify your real competitors, what to look for when analyzing their online presence, and how to use that information to improve your own SEO strategy.
And stick around to the end, because I’ll be giving you three actionable steps you can implement today to gain a competitive edge.
Webpage Episode: https://propelyourcompany.com/how-to-spy-on-your-competitors-seo-plan/
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The number one question we’re asked is, “How do I improve my website’s position online?” It’s a great question and you may be surprised at how simple some of the steps are to rise in Google rank.
Today, we’ll scratch the surface on how you can start improving your ranking through some common SEO (search engine optimization) best practices. Free, organic traffic is the goal, we want to help you achieve it!
In this episode, we’ll go over:
Are you ready to propel your practice? Let’s do it!
Episode Webpage - https://propelyourcompany.com/improve-clinics-website-position/
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A simple five-minute website update could be the key to boosting your clinic’s visibility on Google and attracting more local patients.
In this episode of The Clinic Marketing Podcast, we’ll reveal a quick, free, and proven SEO strategy that helps Google recognize your clinic’s location—improving your rankings in both organic search and the local pack.
Healthcare is inherently local, and by making this small change, you’ll send a strong signal to Google that puts your clinic in front of more potential patients.
Tune in to learn exactly what to do and how it can impact your search results.
🌟Podcast episode webpage 🌟 https://propelyourcompany.com/website-update-to-improve-local-seo/
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If you’re not taking full advantage of Google Posts through your Google Business Profile Listing, you’re missing an incredible opportunity to drive more business. So, how do you create Google Posts that get great results?
In this episode, we discuss Google Post strategy and detail the best ways to ensure that those looking to take action come to you.
We’ll give you three categories of Google Post-creation guidance:
If you’re ready to implement easy Google Post strategies and get your clinic some business, grab your notepad, and let’s get to it.
Episode webpage: https://propelyourcompany.com/google-business-profile-post-strategy/
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A properly maintained website significantly improves patient acquisition through better SEO, user experience, and conversion rates. This episode outlines a simple five-step spring cleaning process that clinic owners can implement immediately to refresh their online presence.
✔Grab your website spring clean your website checklist - https://propelyourcompany.com/spring-clean-your-website/
Visit https://propelyourcompany.com/spring-clean-your-website/ for the complete website spring cleaning checklist and all tools mentioned in this episode.
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If you’ve been wondering what kind of website photos are better for SEO, stock images, or your own unique images, wonder no more.
In this episode, we’re exploring a topic that is often overlooked but can have a big impact on your online visibility: your website images.
Specifically, we’re asking the question: When it comes to SEO, does Google prefer stock photos or unique photos? Stick with me as we discover how the type of imagery you use on your clinic's website can impact your visibility and brand authenticity.
Are you ready to unlock the secrets of SEO with images? Let’s do it.
Episode Webpage: https://propelyourcompany.com/photos-for-seo/
Additional resources and Show Notes related to this episode include:
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In today’s competitive healthcare landscape, multidisciplinary and hybrid clinics are becoming increasingly common. Whether you’re a chiropractic clinic gym hybrid, a wellness center with diverse services, or any other hybrid model, standing out online is crucial.
Local SEO (Search Engine Optimization) is one of the most effective ways to ensure that your clinic reaches the right audience and grows its patient base.
In this episode, we'll explore five actionable strategies for enhancing your clinic's online presence, boosting visibility, and simplifying the patient experience.
Tune in and take your clinic's SEO to the next level!
Complete episode details - https://propelyourcompany.com/local-seo-strategies-for-hybrid-clinics/
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Today we’re diving into a super actionable strategy to help boost your Google reviews quickly and easily.
If you’re a clinic owner, chiropractor, physical therapist, acupuncturist, or any local business looking to stand out in search results, stick around—you won’t want to miss this!
So, what’s the big news? Google now lets you create a QR code that takes your patients or customers straight to your review page—no searching, no hassle.
🛑 But before you start printing these QR codes to post around your office, there’s something important you need to know that we’ll dive into in this episode.
🚀 In this episode, I’ll walk you through how to set this up, where to use your QR code, and why this simple tactic can significantly impact your business.
Episode webpage: https://propelyourcompany.com/google-new-review-feature/
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What if I told you there’s one simple thing you could do right now to instantly improve your online presence and boost your local rankings?
It doesn’t require tech skills, fancy tools, or a big budget—yet most clinic owners overlook it completely. And when they do, it costs them visibility, patients, and revenue.
In today’s episode, we’re diving into the #1 fix you can make today to strengthen your local SEO and ensure potential patients find accurate, trustworthy information about your business online.
👉 Episode webpage: https://propelyourcompany.com/boost-your-google-rankings/
💥Related Resources:💥
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How to Dominate the First Page of Google and Get More New Patients Without Spending Money on Ads
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Selecting the perfect website platform for you and your business is a personal quest. And with so many to choose from, how do you know which platform will work best for your unique needs?
Popular website platforms, including WordPress, Wix, Squarespace, and others, each have their own strengths. From WordPress's famed SEO capabilities and customization options to the user-friendly nature of all-in-one solutions like Squarespace and Wix, you’ve got excellent options.
Whether building a website from scratch or contemplating a revamp, understanding your platform options is critical.
Episode Webpage - https://propelyourcompany.com/website-platform/
We're going over numerous site considerations, including:
We know your website platform must deliver a stimulating experience for your visitors. Usability, scalability, and the impact of future SEO developments are all high priorities. This episode explores insights that will empower you to make the optimal choice for your clinic's online presence.
If you’d like to talk SEO shop, book your free discovery call with Propel Marketing & Design and get ready to transform your website into a powerful business tool.
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The episode discusses the complexities of personal and company branding for clinic owners, highlighting the advantages and challenges of each approach. It emphasizes the importance of building trust and making informed decisions based on long-term goals.
Episode webpage: https://propelyourcompany.com/personal-branding-vs-company-branding/
Here's what we're going over:
Episode webpage: https://propelyourcompany.com/personal-branding-vs-company-branding/
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Today, we’re diving into one of the easiest and most effective ways to come up with content ideas for your clinic's website, blog, and social media—Google’s ‘People Also Ask’ feature.
⚡ Episode Webpage: https://propelyourcompany.com/people-also-ask-content-ideas/
If you’ve ever typed a question into Google, you’ve probably noticed a section in the search results called ‘People Also Ask’ (PAA). This box contains related questions that real people are searching for.
But here’s the exciting part—this feature is an absolute goldmine for clinic owners like you who want to create content that directly answers your potential patients’ questions.
So today, I’ll cover:
✅ What the ‘People Also Ask’ feature is and how it works
✅ How to use it to find endless content ideas for your clinic’s website, blog, and social media
✅ Real examples of how chiropractors, massage therapists, and acupuncturists can leverage this tool
✅ How to turn these questions into high-ranking SEO content
Grab a notepad because by the end of this episode, if you follow the steps we chat about, you’ll have dozens of content ideas ready to go! Let’s get started.
⚡ Episode Webpage: https://propelyourcompany.com/people-also-ask-content-ideas/
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If you’re a business owner struggling with a negative Google review that's hurting your online reputation, you may feel a bit vulnerable and discouraged. We get it.
Whether you received a fake review, a customer had a bad experience, or a bot got into your Google Business Profile listing, you have options for handling the situation.
In today's episode, we're diving deep into the world of Google reviews and uncovering the secrets to managing your online presence effectively.
💥 Episode Webpage: https://propelyourcompany.com/how-to-delete-a-google-review/
We'll explore the ins and outs of dealing with unfair reviews, reveal the step-by-step process for flagging problematic feedback, and share expert tips on what to do when removal isn't an option. Whether you're a clinic owner, a local shop, or any business that relies on Google reviews, we’re packing in valuable information you can't afford to miss.
Get ready to take control of your Google reviews and boost your business's online reputation so you can thrive online (and off)!
💥 Episode Webpage: https://propelyourcompany.com/how-to-delete-a-google-review/
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How to Dominate the First Page of Google and Get More New Patients Without Spending Money on Ads
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I’m hosting a FREE live webinar all about Google Analytics 4—and I’ll be walking you through everything you need to know to make data-driven decisions that will boost your clinic’s online presence.
✨ Here's the link to sign up - https://propelyourcompany.com/ga4-webinar/
Whether you're just starting with Google Analytics or have been using it for a while, this beginner-friendly session will show you exactly how to track your website’s traffic, measure key metrics, and understand what’s working (or not) when attracting more patients.
I’ll be covering:
Plus, I’ll walk you through the GA4 dashboard and share common mistakes clinic owners make and how to avoid them!
✨ Here's the link to sign up - https://propelyourcompany.com/ga4-webinar/
Can’t make it live? No worries! You’ll get access to the replay so you can watch at your convenience.
So if you're ready to take control of your data and see real improvements in your clinic’s growth, head over to https://propelyourcompany.com/ga4-webinar/ to sign up today.
This is a MUST-attend event if you're a chiropractor, physical therapist, acupuncturist, or wellness practitioner looking to level up your online presence. Don’t wait, sign up now and get ready to make smarter, data-driven decisions for your clinic!
✨ Here's the link to sign up - https://propelyourcompany.com/ga4-webinar/
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How to Dominate the First Page of Google and Get More New Patients Without Spending Money on Ads
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Learn how to optimize your local SEO strategy to boost visibility in the Google Map Pack and localized organic search results!
Local SEO plays a pivotal role in helping your clinic stand out in competitive search results. However, mastering its complexities requires an understanding of the factors that drive success.
In this episode of The Clinic Marketing Podcast, we break down actionable strategies that clinic owners can implement to strengthen their local presence and build trust within their community.
Here’s what you’ll learn:
💥 Episode webpage - https://propelyourcompany.com/local-seo-what-influences-local-visibility/ 💥
Show Notes & Related Resources:
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How to Dominate the First Page of Google and Get More New Patients Without Spending Money on Ads
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If you’re not taking full advantage of Google Posts through your Google Business Profile Listing, you’re missing an incredible opportunity to drive more business. So, how do you create Google Posts that get great results?
In this episode, we discuss Google Post strategy and detail the best ways to ensure that those looking to take action come to you.
We’ll give you three categories of Google Post-creation guidance:
Episode webpage: https://propelyourcompany.com/google-business-profile-post-strategy/
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⚡ Free Workshop + Bonus ⚡
How to Dominate the First Page of Google and Get More New Patients Without Spending Money on Ads
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