Big Changes Hitting Google Maps: How Clinics Can Win the New "Ask a Question" Game | Ep. 150

The Clinic Marketing Podcast - Local SEO & Healthcare Online Marketing Tips for Clinic Owners & Wellness Providers

The Clinic Marketing Podcast - Local SEO & Healthcare Online Marketing Tips for Clinic Owners & Wellness Providers
Big Changes Hitting Google Maps: How Clinics Can Win the New "Ask a Question" Game | Ep. 150
Feb 02, 2026 Episode 150
Darcy Sullivan

Google is phasing out the classic Q&A section on Google Business Profiles and replacing it with AI-powered "Ask" features in Google Maps, driven by Gemini. For clinic owners, chiropractors, physical therapists, acupuncturists, med spas, and other healthcare providers, this shift means patients now get instant AI-generated answers about your services, insurance, hours, accessibility, and more - pulled from your profile, reviews, website, photos, and beyond.

Episode guide, blog & podcast noteshttps://propelyourcompany.com/google-ai-answers/

If your info isn't clear and consistent, the AI might say "I don't have enough information" or get it wrong - costing you leads to competitors.

In this episode of the Clinic Marketing Podcast, Darcy Sullivan from Propel Marketing and Design breaks down:

  • Why the old Q&A vanished and where the new AI "Ask about this place" button is appearing (especially in Google Maps).
  • Why healthcare categories (like many medical clinics) are rolling out unevenly - but the change is coming.
  • Real patient questions clinics face: "Do you take my insurance?", "Same-day appointments?", "Do you treat kids/sciatica/migraines?", "Parking available?", "Wheelchair accessible?"
  • A clinic-specific AI-feeding checklist: GBP basics, categories/services/attributes, strategic photos/videos, review prompts for detailed language, website FAQs, social posts, and more.
  • 7-day action plan to audit and optimize your Google Business Profile + website this week.
  • How to monitor AI answers and avoid misinformation risks.

Even if the feature hasn't hit your listing yet, building an "AI-ready" info ecosystem is one of the top local SEO moves for clinics right now - boosting visibility in Maps and search.

Tune in for practical steps to make sure Google's AI answers questions the right

Send in your questions. ❤ We'd love to hear from you!

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Episode Artwork Big Changes Hitting Google Maps: How Clinics Can Win the New "Ask a Question" Game | Ep. 150 14:07 Episode Artwork SEO for Chiropractors: What Actually Works [Special Episode] 17:30 Episode Artwork Preventive Care Marketing for Clinics: How to Attract Patients Who Want a Plan, Not Just a Quick Fix | Ep. 149 21:25 Episode Artwork 5 quick AI hacks to improve your Google Business Profile & “near me” searches | Google Maps [Propel Playback] 14:04 Episode Artwork How one chiropractor jumped 30+ Google positions, and how you can too | Ep. 148 13:40 Episode Artwork Chiropractic Marketing: 10 Quick Website Tips to Boost Your Chiropractic Clinic [Propel Playback] 9:05 Episode Artwork YouTube SEO for Clinics Made Simple: Easy First Steps | Ep. 147 9:15 Episode Artwork Google’s New Anonymous Reviews: New Problems, Smart Responses for Clinics [Propel Playback] 23:51 Episode Artwork Clinic SEO Beyond Google: Platforms That Still Matter in 2026 | Healthcare SEO | Ep. 146 13:14 Episode Artwork Should You DIY Your SEO Plan? [Propel Playback] 9:27 Episode Artwork Navigating Google’s Suggested Changes to Your Business Profile [Replay] | Ep. 145 13:27 Episode Artwork Hidden Price of Ignoring SEO: What Clinics Lose Without It [Propel Playback] 7:24 Episode Artwork SEO 101: How to Improve Your Clinic’s Online Rankings (and Stay Visible in the Age of AI Search) | Healthcare SEO [Replay] Ep. 144 13:26 Episode Artwork Local Healthcare SEO: Why Your Yellow Pages Listing Still Matters for Clinics [Propel Playback] 11:01 Episode Artwork Local Link-Building for Clinics: Simple Strategies That Boost Your Google Rankings | Ep. 143 29:08 Episode Artwork Blogging 101: Why you need a blog and what to blog about [Propel Playback] 13:34 Episode Artwork Google Analytics Giving You a Headache? Try This Easier Website Traffic Tracker | Ep. 142 11:10 Episode Artwork How Local SEO is Different from Traditional SEO: Key Differences You Need to Know [Propel Playback] 10:21 Episode Artwork Google’s New Anonymous Reviews: New Problems, Smart Responses for Clinics | Ep 141 23:51 Episode Artwork How to Leverage FAQs to Improve Your Website’s SEO & User Experience [Propel Playback] 12:48 Episode Artwork How To Market Your Clinic Without Feeling Salesy with Michelle Grasek | Ep. 140 40:56 Episode Artwork Turn Online Searches Into Booked Appointments [What’s Working Now] Ep.139 17:42 Episode Artwork Website Pages That Make Google Send You the Right Patients [Propel Playback] 12:00 Episode Artwork 5 Quick AI Hacks to Improve Your Google Business Profile & “near me” searches | Ep. 138 13:09 Episode Artwork The Branding Decision That Shapes Your Patient Pipeline and Your Future Exit [Propel Playback] 8:24