Blog Post or Website Page? Stop Guessing and Start Ranking

The Clinic Marketing Podcast | Local SEO & Healthcare Online Marketing Tips for Clinic Owners & Wellness Providers

The Clinic Marketing Podcast | Local SEO & Healthcare Online Marketing Tips for Clinic Owners & Wellness Providers
Blog Post or Website Page? Stop Guessing and Start Ranking
Jul 21, 2026 Episode 173
Darcy Sullivan

On this episode, we'll walk you through the ins and outs of website content placement that makes sense, has intuitive navigation, and contributes to your SEO (search engine optimization) goals. 

🌟Episode webpage, blog & show notes: https://propelyourcompany.com/blog-post-or-a-page/

We’ll fill you in on the differences between website pages and your blog topics so you can best determine how to organize your content effectively, making it straightforward so your users and search engines can read your site properly.

We’ll go over:

  • What your fixed website pages are used for
  • What fixed website pages should be on your site and why
  • How your main website pages and sub-pages differ
  • What your blog posts are used for
  • How to write a traffic-worthy blog post

 


Send in your questions. ❤ We'd love to hear from you!

Webinar: The Hidden SEO Mistakes Costing Clinics Patients Right Now (And Easy Fixes You Can Start Making This Week)

Save your spot: https://propelyourcompany.com/june/

** Can’t make it live? Register anyway. You’ll get access to the limited-time replay. *** 

🎉 LIVE Webinar

The Hidden SEO Mistakes Costing Clinics Patients Right Now

(And Easy Fixes You Can Start Making This Week)


Live training: Wednesday, June 17, 2026, at 2:00 PM Eastern

** Can’t make it live? Register anyway. You’ll get access to the limited-time replay. *** 

👉Save your spot: https://propelyourcompany.com/june/ 


📞Book a discovery call - Book a discovery call with Propel to see how smart SEO and website design can help your clinic get found online.

https://propelyourcompany.com/ 


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Episode Artwork Blog Post or Website Page? Stop Guessing and Start Ranking 11:08 Episode Artwork How to Write a Professional Bio That Stands Out [template included] 7:27 Episode Artwork StoryBrand Isn't an SEO Strategy (But It Can Be Part of One) 33:12 Episode Artwork The SEO Strategy Most Clinic Websites Are Missing: Internal Linking 12:16 Episode Artwork Why Patients Leave Your Website Without Booking an Appointment 14:57 Episode Artwork How Thin Website Content Hurts Your Rankings and AI Visibility 11:22 Episode Artwork How to Optimize Your Social Media Profiles for Local SEO and AI Search 18:31 Episode Artwork The Website Mistakes Costing Clinics Patients 13:34 Episode Artwork 7 Mid-Year Marketing Moves Every Clinic Should Make 9:44 Episode Artwork Why AI Won't Fix Your Clinic's SEO 10:13 Episode Artwork 5 Google Review Mistakes Clinics Make And How To Fix Them 9:50 Episode Artwork Apple Business For Clinic Owners With What To Do First 14:44 Episode Artwork Launching a Clinic? Start With These Marketing Priorities (Great for Rebranding, Too) 18:41 Episode Artwork How to Manage Google’s Suggested Changes Before They Hurt Your Visibility 13:17 Episode Artwork Google and Bing Just Told Us How AI Search Works for Clinics 23:50 Episode Artwork How Clinics Can Rank in Nearby Cities (Even If You’re Not Located There) | Local SEO 16:25 Episode Artwork Missing Google Reviews? Here's What Clinic Owners Need to Know 15:11 Episode Artwork 5 quick AI hacks to improve your Google Business Profile & "near me" searches 12:59 Episode Artwork Should You Redesign Your Website or Optimize What You Already Have? | Clinic SEO & Website Design 15:04 Episode Artwork The Outdated Website Tactics Clinics Need to Stop Using 13:35 Episode Artwork Blogs Are Not Dead, But Clinics Need a New Strategy 18:13 Episode Artwork Are You Setting Up Google Business Profiles Wrong? (One Listing vs. Multiple Doctors) 11:11 Episode Artwork Thin Content Is Killing Your SEO, Here’s How to Fix It 11:22 Episode Artwork Apple Maps for Clinics: What Changed and Why It Matters for Local SEO 14:44 Episode Artwork Preventative Care Marketing That Works 21:13