If you’ve been wondering what kind of website photos are better for SEO, stock images or your own unique images, wonder no more.
In this episode, we’re exploring a topic that is often overlooked but can have a big impact on your online visibility: your website images.
Specifically, we’re asking the question: When it comes to SEO, does Google prefer stock photos or unique photos? Stick with me as we discover how the type of imagery you use on your clinic's website can impact your visibility and brand authenticity.
Are you ready to unlock the secrets of SEO with images? Let’s do it.
Episode Webpage: https://propelyourcompany.com/photos-for-seo/
Additional resources and Show Notes related to this episode include:
- DIY Blog Images: Tips & Tools to Create Impact
- Image SEO: How to Optimize Your Website Images
- Detailed Clinic Photoshoot List
- How to Plan a Picture-Perfect Photo Shoot
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How to Dominate the First Page of Google and Get More New Patients Without Spending Money on Ads
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Having an optimized Google Business Profile is crucial for local businesses to improve their online visibility and attract more customers.
While claiming your listing, filling out all the details, and collecting reviews are basics that most businesses understand, there are some advanced strategies that can really help your profile stand out from the competition.
Here, we cover powerful strategies for giving your Google Business Profile listing an extra boost so you can outperform your competitors and attract all those patients or customers.
Episode Webpage: https://propelyourcompany.com/gbp-advanced-strategies/
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Apple Maps is part of Apple Business Connect (ABC), which is similar to Google My Business. For clinic owners that have a physical location, Apple Maps is essential to your patients finding you online and off.
Many Apple users (and by “many” we mean over a billion) use Siri, Maps (the default GPS on iPhone), Apple Wallet, and more to help find businesses and get the Cliff Notes on those businesses. Not setting up your ABC place card can greatly reduce the number of patients and potential patients you reach.
Because ABC is becoming a heavy hitter within the online search world, you must take the time to set it up, and here, we’re telling you why and giving you some pointers on how.
In this episode, you’ll learn about:
- What Apple Business Connect (ABC) is
- How ABC works and why you need it
- Where to set up your ABC place card
- Where to get your Apple ID, if you don’t know it
- Tips to optimize your ABC place card
- Resources for further help with ABC setup and SEO wins
Complete episode details: https://propelyourcompany.com/your-apple-maps-listing/
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What if you could transform your Q4 marketing strategy and set the stage for a successful year ahead?
Well, we’ve got some tips to help make it happen, and it’s a great time to get started! You can begin implementing these strategies now without tech-heavy requirements or significant time. The best part: Make these tips a regular occurrence, and every year will be set up for success.
If you have a clinic ready to thrive, don’t miss out. Tune in to this episode of The Clinic Marketing Podcast, where we share 10 proven tips to elevate your marketing game as we close out the year.
Episode webpage: https://propelyourcompany.com/10-clinic-marketing-tips-for-q4/
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Online listings can help solidify you as a business and give you some credibility online and off. While you should be in as many relevant online databases as possible, here are four that cannot be missed, and if you’re not currently set up with them, do that ASAP.
The four big online listings include:
- Google Business Profile
- Bing Places
- Apple Business Connect
- Yelp
If you’re ready to get more business through your clinic doors, grab a copy of our Local Listing Bundle where you’ll get a step-by-step guide for proper setup and optimization for each of these valuable listings.
Episode webpage: https://propelyourcompany.com/online-listings/
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Online listings or citations are crucial to a clinic's online presence. But how many listings does your clinic truly need for effective SEO? Let's dive into the world of citations, uncover the facts, and review a case study. We’ll look at how online listings affect your website ranking on Google and how they affect your Google Maps (Google Business Profile) listing.
Here you’ll learn:
- What citations are
- Key elements of online listings
- Whether you should pay for citation listing services
- How and when you should conduct a citation audit
- How many citations you really need
- And more
Whether you're focused on optimizing your visibility or just keeping your business information accurate, this episode offers practical advice to help you navigate the complex landscape of local SEO. Tune in for all the details!
Episode webpage: https://propelyourcompany.com/online-listings-for-seo/
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AI writing tools, heard of them? Well, get ready to unlock the secret weapon that's revolutionizing content creation. AI-powered writing is no longer a thing of the future; it’s here and here to stay, so go on and embrace it. And, trust us, it’s easier than you think.
In this episode, we explore cutting-edge tools that are transforming how we brainstorm, outline, and generate ideas. But it's not just about the tech—we uncover the ethical considerations and safety measures that set these content game-changers apart.
We’ll discuss:
- How to supercharge your creativity with AI assistance
- The evolution of writing tools from basic grammar checks to advanced assistants
- Practical tips to elevate your content and stand out from the crowd
- The art of balancing AI power with human creativity
Don't miss this episode, which is packed with actionable insights that will transform your writing process. We promise your content will never be the same again.
💥 Complete episode details, show notes, and related resources webpage - https://propelyourcompany.com/ai-writing-tools/
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Is your clinic’s website homepage truly working for you—or is it driving potential patients away? Your clinic’s homepage is more than just a digital front door; it’s the first impression that can make or break patient trust. In this episode, we’re diving deep into the must-have elements and strategic tweaks that will turn casual website visitors into loyal patients.
Discover the secret formula behind irresistible homepages, from mastering color psychology to creating seamless navigation that leads visitors exactly where they need to go. We’ll show you how a few simple changes—like a well-placed call-to-action—can skyrocket your patient inquiries.
Plus, we’ll walk you through the mobile essentials your site needs to stay competitive in today’s fast-paced, mobile-first world.
Tune in to learn:
- The key questions to ask yourself to audit your homepage’s effectiveness
- How to gauge your homepage’s performance and make data-driven improvements
- The essential homepage elements that keep visitors engaged
- How to craft a menu that guides your patients effortlessly
- Proven tips to make your calls-to-action stand out
- How to use testimonials to build credibility and trust
- Expert tips for keeping visitors on your site longer
And so much more! Don't miss this blueprint for transforming your clinic’s homepage into a patient-converting machine.
Episode webpage - https://propelyourcompany.com/clinic-homepage/
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Today, we’re diving deep into a crucial strategy for local SEO that can easily get overlooked. Optimizing the images in your Google Business Profile is a massive win for your local SEO campaign. According to Google, businesses with images receive 42% more direction requests and 35% more website visits, highlighting the importance of image optimization.
Episode Details: https://propelyourcompany.com/photos-google-business-profile/
Without optimized images in your Google Business Profile, you’re losing possible patients, not connecting with your audience as you should, and missing opportunities for ranking power on Google.
A Google Business Profile (GBP) is essential when businesses have a physical location. Not only does it power your Google Maps listing, but it also greatly impacts local search rankings. So, if you don’t currently have a GBP set up, you’ll want to get that done ASAP.
In this episode, we hone in on the importance of your images and how to optimize your images to meet Google’s requirements and get you noticed by your target audience. Our discussion centers around the various types of images you should include and how to leverage them effectively.
So, whether you're a clinic owner, a chiropractor, a physical therapist, or any other healthcare provider, grab a pen and paper and learn how to maximize your Google Business Profile images so you can attract and engage with your target audience.
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How to Dominate the First Page of Google and Get More New Patients Without Spending Money on Ads
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Ever wondered why some blog posts go viral while others go unnoticed? Discover the 12 essential tips that can transform your blogging game! Here's the link to the complete episode show notes page - https://propelyourcompany.com/tips-for-better-blog-posts/
Here’s what you can expect to take away from this episode:
- Our pro tips that will help you create excellent blog posts
- What you can expect from Google Analytics
- How to implement your keywords when you write a blog post
- Our number one, most favorite blog writing tip
- Our go-to tool for grammar and spelling
- The best part of writing great content: repurposing it and updating it!
- And more
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Learn how to get started with YouTube SEO. This podcast is based on our comprehensive blog post, guide, and checklist about YouTube SEO for clinic owners and healthcare providers. For more detailed information and step-by-step instructions, be sure to check out the complete article and download our go-to guide and checklist on our website at https://propelyourcompany.com/youtube-seo/
YouTube, the world's second-largest search engine, offers clinic owners a unique opportunity to showcase their expertise and connect with a wider audience. However, simply uploading videos isn't enough to guarantee success on this platform.
Clinic owners must understand and implement effective YouTube SEO strategies to truly harness its potential. Optimizing your YouTube content can improve your visibility, attract more viewers, and convert those viewers into patients.
Show Notes & Related Resources for YouTube SEO: Strategies for Clinic Owners & Healthcare Providers:
- YouTube SEO Guide for Clinic Owners: Get More Subscribers & Better Rankings - Blog, Detailed Guide, & Downloadable Checklist
- Ready. Set. Rank! - DYI SEO Program
- How to Use Video on Your Clinic’s Website to Improve SEO - Podcast Episode
- How To Get Started With Video Marketing in an Authentic & Confident Way - Podcast Episode
- How To Use Videos to Improve Your SEO - Blog post
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In today’s competitive healthcare landscape, multidisciplinary and hybrid clinics are becoming increasingly common. Whether you’re a chiropractic clinic gym hybrid, a wellness center with diverse services, or any other hybrid model, standing out online is crucial.
Local SEO (Search Engine Optimization) is one of the most effective ways to ensure that your clinic reaches the right audience and grows its patient base.
In this episode, we'll explore five actionable strategies for enhancing your clinic's online presence, boosting visibility, and simplifying the patient experience.
Tune in and take your clinic's SEO to the next level!
Complete episode details - https://propelyourcompany.com/local-seo-strategies-for-hybrid-clinics/
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Online reviews, love ‘em or hate ‘em, they’re a pivotal part of your online marketing strategy, and Google pays attention to them.
Your online reviews help shape how your potential clients and patients react to your business, and yes, that means all your reviews, not just Google reviews.
Here, we reveal how online reviews, beyond your Google reviews, not only influence consumer choices but also contribute significantly to your online presence and local SEO.
Discover intriguing online review statistics that stress why, as a local business, your focus should extend beyond Google reviews to other platforms like Yelp and Facebook.
We’ll discuss various online review platforms and how they influence your online brand positioning.
We also explore how platforms such as Apple Business Connect and Bing Places for Business pull reviews from multiple sources (and spoilers alert... they aren't from Google).
This episode is a treasure trove of knowledge for local clinics seeking to enrich their SEO and online presence, so let’s get to it.
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Ready to skyrocket your clinic's growth by tapping into untapped audiences? Discover how leveraging other people's audiences can transform your practice into a thriving hub of new patients. Plus, learn how to maximize the impact of your content through repurposing, ensuring you stand out in the crowded healthcare industry.
By the end of this episode, you'll have five strategies you can start implementing today to attract a larger audience, so get ready for that influx of patients!
Complete episode details - https://propelyourcompany.com/expand-your-audience/
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How to Dominate the First Page of Google and Get More New Patients Without Spending Money on Ads
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Uncover a disturbing trend: unscrupulous individuals are manipulating Google Maps pins to misrepresent business locations as if you didn’t have enough to worry about when running a small business! But don’t worry; this episode offers crucial guidance on defending your clinic or business against such tactics.
We'll explore effective strategies for monitoring your Google Business Profile and provide step-by-step instructions for addressing unauthorized pin relocations. Equipping yourself with the tools to safeguard your digital footprint is vital to your online success.
By the end of this episode, you'll know how to use an unlinked Google account to correct any erroneous changes and maintain your business's rightful place on the map.
Complete episode details: https://propelyourcompany.com/google-maps-scam/
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Think installing a few plugins and setting up Google Analytics means you’re an SEO expert? Think again. In this eye-opening episode, we unravel the most common misconceptions about SEO through the real-life example of Frank, a chiropractor who believed he was on top of his SEO game. Discover why merely using WordPress, Google Analytics, and Yoast SEO doesn’t cut it, and learn the crucial steps you need to take to transform these tools into a powerhouse strategy for your clinic's online success.
For clinic owners ready to elevate their SEO approach, this episode is a goldmine. Don’t miss out on actionable insights that can significantly improve your website rankings and drive more traffic to your clinic. Tune in and transform your understanding of SEO from basic to brilliant.
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If you’re a business owner struggling with a negative Google review that's hurting your online reputation, you may feel a bit vulnerable and discouraged. We get it.
Whether you received a fake review, a customer had a bad experience, or a bot got into your Google Business Profile listing, you have options for handling the situation.
In today's episode, we're diving deep into the world of Google reviews and uncovering the secrets to managing your online presence effectively.
We'll explore the ins and outs of dealing with unfair reviews, reveal the step-by-step process for flagging problematic feedback, and share expert tips on what to do when removal isn't an option. Whether you're a clinic owner, a local shop, or any business that relies on Google reviews, we’re packing in valuable information you can't afford to miss.
Get ready to take control of your Google reviews and boost your business's online reputation so you can thrive online (and off)!
We go over:
- The Google Business Profile basics
- Why your Google reviews matter
- When Google allows review deletions
- Steps to remove Google reviews
- Disputing a Google review
- And more
Grab your notebook and get ready to learn all about managing your Google reviews!
Episode webpage - https://propelyourcompany.com/how-to-delete-a-google-review/
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How to Dominate the First Page of Google and Get More New Patients Without Spending Money on Ads
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In this episode, we dive deep into the world of blogging for clinic owners and healthcare providers. Do you really need a blog? How often should you publish posts, and how long should they be? Learn the best practices for creating content that not only attracts visitors but also converts them into new patients. We'll discuss how to fill content gaps, conduct effective keyword research, and position yourself as an authority in your field. Whether you're new to blogging or looking to refine your strategy, this episode offers valuable insights to help you grow your audience and boost your clinic's online presence. From understanding the necessity of blogging to optimizing post length, we delve into strategies for connecting with your audience. Learn how to bridge content gaps, enhance SEO, and position yourself as an authority.
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In this episode of The Clinic Marketing Podcast, we address common frustrations clinic owners face with their websites and answer the question: "What website platform should I be using?" We'll discuss how to ensure your website works for you by attracting the right visitors and converting them into patients. Learn to love your website again.
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Are you ready to take the leap and finally name your business, or are you considering a rebrand? Don't leave it all to chance! We’re here to guide you through the maze of naming your company while keeping SEO and brand awareness at the forefront.
From the importance of uniqueness to the future of your business, we've got it all covered.
What does it mean to view the naming process through the lens of SEO? How can you ensure your brand name is not just unique and descriptive but also simple and recognizable? That's exactly what we're going to explore. Plus, so much more.
So, join us, and let's create a company name that makes a lasting impression on your patients, website visitors, customers, community, and search engines.
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This mini-episode talks about recent changes to our podcast.
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Ready to transform your business through the power of live events? This episode promises a treasure trove of insights from Vanessa Forbes, the visionary behind Karma Goddess Event Planning. Vanessa shares her expert tips on elevating your company's online footprint by organizing impactful events, whether you're a chiropractor, physical therapist, or any other professional. We explore everything from lunch and learns to corporate wellness sessions, and discuss how collaborating with local organizations can help you reach a wider audience. Get ready to master the art of budgeting, preparation, and seamless execution, all while keeping your social media and website buzzing with engagement.
Discover the dual benefits of events in not only attracting new patients and/or clients but also turning your existing ones into enthusiastic promoters. Hear Vanessa's invaluable advice on capturing testimonials and creating compelling content for your marketing efforts. We'll emphasize the critical importance of post-event follow-up, from thanking attendees to leveraging social media for continued reach.
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Having an optimized Google Business Profile is crucial for local businesses to improve their online visibility and attract more customers.
While claiming your listing, filling out all the details, and collecting reviews are basics that most businesses understand, there are some advanced strategies that can really help your profile stand out from the competition.
Here, we cover powerful strategies for giving your Google Business Profile listing an extra boost so you can outperform your competitors and attract all those patients or customers.
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How to Dominate the First Page of Google and Get More New Patients Without Spending Money on Ads
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Ever wondered how AI is transforming the way we search online? Discover the future of search engines as we explore the revolutionary impact of generative AI on Google and Bing. From Google's AI Overviews to Bing's Copilot, we break down how these tools are making search results faster, more accurate, and more conversational. AI can sound scary, but we want you to feel comfortable using it and confident that it can greatly enhance your SEO efforts. Worried about the tech aspect? Don’t be. We assure you, it’s super simple.
Show Notes & Related Resources for Online Searching is Changing: The Impact of AI on Google & Bing
- Free Live Training: ChatGPT & AI Marketing Strategies for Clinic Owners
- Generative AI in Search: Let Google do the searching for you
- Bing Copilot
- Google Business Profile: The Ultimate Guide to Optimize Your GBP Listing
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How to Dominate the First Page of Google and Get More New Patients Without Spending Money on Ads
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Is rebranding on your to-do list, but you’re worried about how it will affect your current local SEO rankings? Well, we’re giving you all the guidance you need to rebrand in a way that allows you to keep local SEO at the forefront as you modify the brand.
You’ll learn that it’s not the act of rebranding but the management of the rebranding that really matters. And we’re giving you the tools to embark on this quest while staying within the SEO-friendly framework.
Send in your questions. ❤ We'd love to hear from you!
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Let's Stay Connected:
Stock Photos vs. Unique Photos for SEO: How Google Ranks Them | Google SEO | Ep. 83
12:00
Grow Your Patient Base with These Google Business Profile Strategies You Probably Haven’t Tried | Local SEO | Clinic Marketing | Ep. 82
13:38
Local SEO: How to Optimize Your Apple Maps Listing | Ep. 81
10:58
End the Year Strong: 10 Clinic Marketing Tips for Q4 | Ep. 80
6:41
Get Found Online: 4 Listings Every Clinic Needs | Local SEO | Ep. 79
18:00
How many online listings does your clinic need for SEO? [Case Study Included] | Ep. 78
10:43
3 AI Writing Tools You Should Try: AI, Writing, SEO & Creating Content | Ep. 77
14:05
Homepage Checkup: Does Your Clinic’s Website Attract Patients? SEO & Website Design | Ep. 76
20:56
How to Optimize Photos for Your Google Business Profile [Replay] | Google Maps Local SEO Strategy for Chiropractors, Physical Therapists, & Clinics | Ep. 75
12:50
Blog Smarter: 12 Tips to Boost Your Content Marketing Game | Ep. 74
11:57
YouTube SEO: Strategies for Clinic Owners and Healthcare Providers | Video SEO | Ep. 73
12:51
5 Local SEO Strategies for Multidisciplinary Clinics & Clinic Gym Hybrids | Ep. 72
9:54
Reviews and Local SEO: How Diversifying Platforms Boosts Visibility | Ep. 71
7:23
Amplify Your Reach: 5 Strategies to Expand Your Audience | Ep. 70
9:56
Important: New Google Maps / Google Business Profile Listing Scam | Ep. 69
5:42
No, Sorry, That's Not "Doing SEO" [popular episode replay] | Ep. 68
13:24
Bad Google Review: How to Get it Removed & What to Do When You Can’t | Google Business Profile Tips | Local SEO | Ep. 67
12:55
Elevate Your Blogging Strategy: How to Create Irresistible Content for Your Clinic's Blog | Blogging 101 | Blog SEO | Ep. 66
13:50
Website Owner Headaches: Common Frustrations and Fixes | What Website Platform Should You Use? | Ep. 65
13:01
SEO & Branding: Selecting the Perfect Company Name | Clinic Marketing | Branding & Rebranding | Ep. 64
20:53
Marketing Remix | Changes to the Podcast | Ep. 63
3:42
Local SEO Meets Local Events: Strengthening Your Local Reputation | Bridging the Gap Between Online and Offline | Ep. 62
19:26
Advanced Strategies for Your Google Business Profile Listing / Google Map to Boost Your Clinic’s Listing & Help You Stand Out from Your Competition | Ep. 61
13:38
Online Searching is Changing: The Impact of AI on Google & Bing | Evolution of Local SEO in an AI World | Ep. 60
12:02
Rebranding Without Losing SEO Rankings: Strategies for a Smooth Transition for Your Clinic | Healthcare Marketing | Ep. 59
22:10