That Sounds Like a Plan!
Planning and producing a successful fundraising event can be stressful and overwhelming. That Sounds Like a Plan! walks you through the process step by step from start to finish. Whether you're an executive director, marketing manager, board member or volunteer, if you need guidance planning and producing a fundraising event for a small nonprofit, this podcast is for you. Host Alicia Baraga brings you strategies, tips, tools, and information from her 14+ years planning fundraising and awareness-building events for a wide variety of nonprofit clients. Along with sharing best practices, Alicia interviews experts in fields related to events such as marketing, sponsorship, A/V, auctions and more. She answers your questions in Q&A episodes and boosts your confidence through Planner Pep Talks (PPT). If you're ready to streamline your event planning process, grow your audience and raise more money at your fundraising event, hit subscribe and let's get started. Now that sounds like a plan!
That Sounds Like a Plan!
29_Sponsor Activations
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For nonprofits, sponsorship packages all tend to look the same; logos on websites and printed materials, tables at the event, social media mentions, etc. So how does a nonprofit stand out from the competition and create long term relationships with their sponsors? The answer…Sponsor Activations.
In this episode I share:
- What is a sponsor activation?
- Why a hybrid model of the tiered package + activations is preferred.
- A step by step process for coming up with activation ideas and pitching them to sponsor prospects.
LISTENER ACTION ITEM
After listening to the episode, come up with an idea for one sponsor activation, make a list of 1-2 companies that would be a good fit for that activation and follow the steps to pitch the activation to that sponsor.
LIST OF RESOURCES & SOCIAL MEDIA HANDLES
SHOW NOTES: https://www.thatsoundslikeaplan.net/episodes/29
Ep. 28_7 Steps to Get Ready for Sponsorship Sales
If you have questions about working one-on-one with me, you can set up a free discovery call by contacting me at info@rippleeventmktg.com
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Text me with a comment, question or topic you'd like me to cover in a future episode.