That Sounds Like a Plan!
Planning and producing a successful fundraising event can be stressful and overwhelming. That Sounds Like a Plan! walks you through the process step by step from start to finish. Whether you're an executive director, marketing manager, board member or volunteer, if you need guidance planning and producing a fundraising event for a small nonprofit, this podcast is for you. Host Alicia Baraga brings you strategies, tips, tools, and information from her 14+ years planning fundraising and awareness-building events for a wide variety of nonprofit clients. Along with sharing best practices, Alicia interviews experts in fields related to events such as marketing, sponsorship, A/V, auctions and more. She answers your questions in Q&A episodes and boosts your confidence through Planner Pep Talks (PPT). If you're ready to streamline your event planning process, grow your audience and raise more money at your fundraising event, hit subscribe and let's get started. Now that sounds like a plan!
That Sounds Like a Plan!
30_When does sponsorship become advertising? Special Guest: Jess Birken
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Event sponsorship is arguably one of the most challenging and stressful aspects of planning a fundraising event. Part of that stress is driven by the fact that there are IRS rules about what you can and cannot do and there’s a fine line where sponsorship can unintentionally drift from sponsorship to advertising.
I talk about this and more with my special guest Jess Birken of Birken Law, a Minneapolis law firm that specializes in Nonprofit Law.
In this interview Jess and I discuss:
- When does sponsorship become advertising?
- What does it mean when that happens? What are the consequences?
- How can you prevent this from happening or plan ahead
Jess shares her best tips and advice for creating a win-win value proposition with your event sponsors
LISTENER ACTION ITEM:
- Is your nonprofit healthy? Take Jess's free quiz
- Come up with an event sponsorship plan
- Review the IRS rules
- Talk to your lawyer, accountant or both to make sure you don’t face unintended consequences with your sponsorship offerings
LIST OF RESOURCES
SOCIAL MEDIA
- Twitter: https://twitter.com/JessBirken
- Facebook: https://www.facebook.com/birkenlaw
- LinkedIn: https://www.linkedin.com/in/jessbirken/
- Instagram: @jessbirken
Text me with a comment, question or topic you'd like me to cover in a future episode.