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The Innovative Executive

The Innovative Executive is a show that tackles the importance of innovation to create new growth opportunities. It focuses on 3 main areas: Rethinking your business models, collaboration, and leveraging technology. Our guests are industry experts who share powerful insights and deliver practical theories. We explore how innovative executives are driving their businesses forward by looking to focus on innovation that comes from customer priorities and new market opportunities. Furthermore, the show examines innovation capabilities that have made them successful and the mindset that’s needed to deal with uncertainty.

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The Innovative Executive

The Most Innovative Folding Bike Ever

March 24, 2022 • Bella Rushi • Season 1 • Episode 6

The folding bike market is booming with new innovations and sustainability at play. Brompton bicycle has been a major player in the global market for over three decades with their innovative products and aligning everything R&D teams come up with through true customer service.

In the show, we examine key strategies for adoption in global markets, what the upcoming trends are ahead and how sustainability plays a huge role on the market.

What we cover in this episode:

02:26 Why sustainability is crucial
06:39 Our product differentiator is the ingenious design
08:49 Inhouse R&D and external partners
10:24 Brompton community biggest source of insights
14:19 Changing behavior and getting more cyclists on the road
14:30 partnership to create urban freedom

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Juliet Scott-Croxford

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What is “The Innovative Executive”?

Insightful conversation with business and thought leaders who share knowledge and stories about project selection and company growth. With a focus on Rethinking your business model, innovation and collaboration and leveraging technology. You’ll learn how to strengthen your innovation capabilities.