Nintendo - Customer Experience and Innovation Artwork

The Innovative Executive

The Innovative Executive is a show that tackles the importance of innovation to create new growth opportunities. It focuses on 3 main areas: Rethinking your business models, collaboration, and leveraging technology. Our guests are industry experts who share powerful insights and deliver practical theories. We explore how innovative executives are driving their businesses forward by looking to focus on innovation that comes from customer priorities and new market opportunities. Furthermore, the show examines innovation capabilities that have made them successful and the mindset that’s needed to deal with uncertainty.

All Episodes

The Innovative Executive

Nintendo - Customer Experience and Innovation

May 26, 2022 • Bella Rushi • Season 1 • Episode 15

It’s no secret that technology is driving innovation in the gaming industry today. There are over approx. 3.1 billion gamers across the globe. The gaming industry has increased focus on not only for gamers, but for game developers and publishers. Investments are made around cloud gaming, subscription service and cross- platform play to enable access anytime, anywhere. To learn more about the gaming ecosystem, I spoke to Brian Cheney, former CIO of Nintendo Americas about how the gaming industry creates interactive user experience, global reach and the social and shared connections it generates. The gaming industry is so huge that the number of viewers actually exceed the number of online players. And it’s predicted that the gaming industry is going to overtake the movie and entertainment industry.

What we cover in this episode:

3:25 Did not see new markets with barriers but as requirements

6:40 Feedback from local perspectives

7:24 Corporate strategy – embrace your legacy and customer base that keeps up with your consumer

09:09 Gaming industry predictions and market trends around social content

11:23 Animal Crossing – ongoing engagement and longevity after 20 years

13:26 Innovation is a necessity in the gaming industry and creating a pipeline of products

14:32 Big I and small “i” Innovation, our organization supported both

17:50 Understand the user to create a better experience and not for new products

Brian Cheney

Follow Me:

LinkedIn
Instagram
Order a copy of my book: The Innovative Executive Leading Intelligently in The Age of Disruption

What is “The Innovative Executive” Podcast?

Insightful conversation with business and thought leaders who share knowledge and stories about project selection and company growth. With a focus on Rethinking your business model, innovation and collaboration and leveraging technology. You’ll learn how to strengthen your innovation capabilities.