All Things Branding featuring Laurent Bourelly, Marketing expert

“Marketing is no longer about the stuff that you make, but about the stories you tell” – Seth Godin
 
Before Prism Chambers, I genuinely thought marketing meant sharing updates on social media, attending or organising business events or publishing articles. In time, I started to realise the distinction between marketing, sales and branding.
 
All the pieces of the puzzle fell into place when I heard the TEDx speech of Laurent Bourelly, marketing guru, on the similarities between marketing and dating.
 
Join us as we delve into intricacies of:
What it means to have a brand?
The power of storytelling
Persuasion v/s manipulation
Marketing outside conventional means
The value of personal branding
The subtleties of marketing in continental Africa

00:00 - Intro

01:54 - Laurent’s WHY

02:47 - How to unlock someone’s potential

04:43 - The power of a brand

06:16 - Product v/s brand

08:47 - Storytelling

11:31 - Persuasion v/s manipulation

17:36 - Marketing and dating

22:40 - Marketing outside conventional means

27:38 - How can we market a brand other than through visuals

30:43 - Marketing for services

32:51 - Define yourself in your own terms

34:40 - Importance of personal branding

39:03 - Taking risks in marketing

45:12 - The marketing experience in Africa