All Things Public Relations featuring Samantha Seewoosurrun, PR expert/Founder of Platform Africa

When I think of PR and crisis management, my mind instantly goes to Shonda Rhimes’ Scandal — full of intrigue, drama, and plot twists.

The real world of PR may be less theatrical, but it still demands careful strategy, smart communication, and masterful diplomacy.

This week’s podcast guest, Samantha Seewoosurrun FCIPR, founder of Platform Africa, is a seasoned expert in this space and needs no introduction.

She reminded me of a timeless quote from Shakespeare’s As You Like It — one that feels just as relevant today:

“All the world's a stage,
And all the men and women merely players;
They have their exits and their entrances…”

In this insightful episode, Samantha demystifies what public relations is really about — and how it threads through business, politics, and even personal branding.

She also shares remarkable stories from her past roles:
📍 Working for a U.S. Congressman
📍 Serving as a campaign strategist for the UK Conservative Party
📍 Advising on press and parliamentary matters at the European Parliament

00:00 - Intro

01:30 - What is PR?

03:26 - International crisis management

06:34 - PR & strategy

08:57 - The role of PR for government

12:39 - British food crisis

15:22 - Speech writing

19:01 - Public speaking: nature or nurture?

20:58 - All the world’s a stage

24:09 - What not to do

27:59 - Delivering speeches

32:59 - Structure of a speech

35:14 - Communication and the power of authenticity

38:01 - Platform Africa

41:43 - Coverage for women entrepreneurs

43:29 - Learn to communicate better