Redirecting Your Business Plan for an Evolving Future with Rob Goodling, Amy Brickner & John Esh (2023 Dairy Summit)

Developing a detailed business plan can help ensure your dairy business remains profitable, but your business plan isn’t something you can stick on the shelf once you finish it. It’s a living and breathing document that must evolve alongside your business– whether you open a farm store, install robots, bring on the next generation, or enter the retail space. In this panel discussion, hear from two dairy producers who have used their business plan to grow their businesses.

Save the date for the 2026 PA Dairy Summit: Join us on February 4-5, 2026 in Grantville, PA!