New to Product Marketing
Elevating Your Product Marketing Expertise with Martina Lauchengco
For this episode we are joined by Martina Lauchengco to discuss the four key roles of a Product Marketer that she outlines in her book "LOVED: How to Rethink Marketing Tech Products".
She shares her own journey and learnings from the past 30 years as a product and marketing leader, as well as some advice for new PMMs looking to elevate their product marketing expertise.
Thank you to our sponsor Product Marketing Alliance for partnering with us for season 2 of the podcast.
You can use the code newtopmm for 10% off PMA's Core Certification course.
Follow Martina.
Connect with Maggie.
For this episode we are joined by Martina Lauchengco to discuss the four key roles of a Product Marketer that she outlines in her book "LOVED: How to Rethink Marketing Tech Products".
She shares her own journey and learnings from the past 30 years as a product and marketing leader, as well as some advice for new PMMs looking to elevate their product marketing expertise.
Thank you to our sponsor Product Marketing Alliance for partnering with us for season 2 of the podcast.
You can use the code newtopmm for 10% off PMA's Core Certification course.
Follow Martina.
Connect with Maggie.