The FML Podcast

Converting Users into Customers with Fintech Content with Araminta Robertson

March 21, 2022 Growth Gorilla Season 1 Episode 6
The FML Podcast
Converting Users into Customers with Fintech Content with Araminta Robertson
Show Notes

“My sales reps are my blog articles, because they're out there, nonstop selling my services.”

Listen to the latest episode of The FML Podcast to hear Shameer Sachdev and Araminta Robertson, Managing Director at Mint Studios, explore what it really means to create content that converts users into customers.

Armed with her years of expertise in creating conversion focussed content for Fintechs Araminta joins host, Shameer Sachdev to discuss how you can get customers while you sleep through high-quality, SEO optimised content and what fintechs often forget when building their content marketing strategies.

They cover:

👉 The importance of painpoint SEO

👉 Building advanced content for your target audience

👉 The art of attracting customers through content

👉 Bottom of the funnel vs top of the funnel content

👉 Educating and building trust with customers through content 

👉 Knowing your customer pain points

👉 B2B vs B2C content

👉 The restrictions of content marketing 

If you’re interested in content marketing strategies to grow your fintech or just want some insight into the best content practices for your fintech, tune in to this episode of The FML Podcast.

Subscribe here: www.fmlpodcast.com

And connect with Araminta here:

👉 LinkedIn: twitter.com/mintcstudios

👉 Twitter: www.linkedin.com/in/aramintarobertson

About FML 

The FML Podcast is brought to you by Growth Gorilla. To find out how our growth marketing experts can boost your fintech’s growth, head to growthgorilla.co.uk. Make sure to search for “The FML Podcast” on all podcast platforms. Click follow to make sure you never miss an episode. 

On behalf of the team here at Growth Gorilla, thanks for listening...