The Fintech Marketers and Leaders Podcast

The Role of Consistency in Meeting Customer Expectations, with Andrea Linehan, Global Chief Marketing Officer at Currency Fair

September 04, 2023 Growth Gorilla Season 3 Episode 1
The Fintech Marketers and Leaders Podcast
The Role of Consistency in Meeting Customer Expectations, with Andrea Linehan, Global Chief Marketing Officer at Currency Fair
Show Notes

In the latest episode of The Fintech Marketers and Leaders podcast, Shameer Sachdev sat down with Andrea Linehan, Global Chief Marketing Officer at Currency Fair.

Along with Wise, Currency Fair is a pioneer in the peer-to-peer marketplace of global money transfers. Andrea joined Currency Fair to sustain the consumer side of the business and build its b2b offering.

Listen to Andrea and Shameer talk about how to tailor your marketing strategies to captivate, educate, and retain customers, the value of consistency in meeting and managing customer expectations, and a lot more.

Join them as they cover topics such as:

👉 Combining B2B marketing with B2C marketing

👉 How AI will influence customer behaviour 

👉 How to manage tech and trends to stay ahead of the curve

👉 Building and maintaining customer trust 

👉 Removing friction and streamlining the customer journey

👉 Leveraging content marketing to generate revenue

👉 Tailoring marketing strategies to captivate, educate, and retain customers

👉 The critical role of consistency in meeting and managing customer expectations

👉 Hyper-targeting and its impact on brand equity and customer engagement

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And connect with Andrea here:

🔗 LinkedIn

🔗 Website

 

About the show

The FML Podcast is brought to you by Growth Gorilla. To find out how our marketing experts can boost your fintech’s growth, head to “growthgorilla.co.uk”. And make sure to search for “the fml podcast” in Apple Podcasts, Spotify, or anywhere else podcasts are found. Don’t forget to click follow to ensure you don’t miss any future episodes. On behalf of the team here at Growth Gorilla, thanks for listening.