Every generation is shaped by a number of historical events and experiences that lead to shared cultural and personality traits. As more and more Baby Boomers are reaching retirement age, these characteristics are reshaping the senior living and care industry. In this episode, we’re joined by Holland Home Chief Strategy Officer David Tiesenga and Grand Valley State University Professor Priscilla Kimboko to help us learn more about the needs, wants, and expectations of aging Baby Boomers.