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Here's a question that keeps so many of us stuck: Should I create a course or build a membership first?

In this episode, I'm breaking down the answer - and it might surprise you.

This is Part 4 in our leveraged content creation series, and today we're getting tactical about:

The Two Models:

• Front door membership vs back door membership - what's the difference and which one fits YOUR business vision?

The Mindset Shift:

• Why building a course-based business requires a completely different approach than building a membership
• Course model = acquisition focus (constantly bringing in new clients)
• Membership model = retention focus (keeping and nurturing your current community)

Understanding this fundamental difference will save you months of frustration and misaligned effort.

If you've been torn between these two paths, this episode will give you clarity on which model suits your strengths, your lifestyle, and your business goals.

P.S. Already listened? I'd love to know - are you team course or team membership? Reply to hello@themumboss.com and let me know what resonated with you!

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This episode is examining the 5 biggest differences for choosing whether you want to build a course or a membership as part of your digital offer suite.... or do what I have done...and do both!

But which should you focus on first?

Together we will walk through the different elements to consider when you are choosing what type of leveraged content that you can create for your business, and by leveraged content - I mean content that lives on months and years after you make it, benefitting your clients and not demanding more from you. Its the ultimate form of time freedom creation and you have unique access to doing this in a really smart way if you decide to be the creator of digital courses & memberships!

Tune in and let me know your thoughts - email hello@themumboss.com. Grab a FREE Toolkit Here that you can use for designing your own digital offerings.

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In this episode, I dive into how early is really too early to launch a membership...listen in to understand the complexity behind what it takes to launch a membership - one that drives wealth and business growth.

I would love to hear your thoughts after listening to this episode - what stage of business are you in and does the thought of incorporating a paid community membership into your offer suite excite you and enhance your vision for the future?

Click HERE to get a Free PDF Resource if you are curious about what you need to consider when launching a community membership.

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This episode is the first part of a New Series on Leveraged Content & over the next few weeks, I am going to dive deep on the concept of leveraging your content so as to invite more Time Freedom into your business and life.

Leveraged Content will completely transform how you work "on" your business.

It means creating trainings/resources/workshops that are not just used once but they get to be used time & time again in your business.

This type of leveraged content is greatly used in the form of creating courses or creating memberships.

When you do this, you get MORE Time Freedom in your Life.

Imagine focusing your attention on something you can create once that can be used on repeat as necessary, whether you are in the room or not...

This means your clients getting results, even when you are not teaching topics live.

If you are interested in the world of creating digital products online, in the form of leveraging courses and memberships in your business.... then you will love this episode!

I have created a Free Resource for you if considering one of these digital products for your own business. Truth be told this resource is leaning heavier towards memberships (they're my fave!), but the same principles can absolutely be applied if you are considering launching a course, and leveraging your content more strategically.

You can access this Toolkit which will help you shape what your membership/course can look like and helpful prompts to help you market it best.

Download it for FREE here 

Let me know what comes up for you - would you love to create a course or membership?

Talk soon,

Lorna 💖 x

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Join me today in this solo episode of The MumBOSS Podcast as I delve into the six crucial steps to create a successful online business. Drawing from my personal experiences and insights, I guides you through the journey of nailing your niche, mastering messaging, implementing systems, and more.

Key Takeaways:

There are six steps that will help you grow a PROFITABLE business online and none of these will work in isolation, despite what the 7 figure online marketing gurus will have you believe! Each one is important, and needs to be taken to mastery - so that means, once you have it ticked off your list - you aren't done! Then comes the fun of OPTIMISATION!

Listen to this episode to get a full breakdown of the SIX STEPS to growing a Profitable Business Online:

Step 1: Nail Your Niche: Understand who you're speaking to and what transformation you offer. 

Step 2: Messaging Magic: Communicate effectively to connect with your audience. 

Step 3: Implement Systems: Automate and batch content to free up your time. 

Step 4: Own Your List: Build and nurture your email list for direct communication. 

Step 5: Amplify Your Voice: Collaborate and grow your audience through strategic partnerships. 

Step 6: Conversion to Conversations: Focus on building relationships rather than just sales.

The doors are OPEN NOW to Join The MumBOSS Network, where you will get access to this entire 6 step training broken down into a 6 modular step by step course - contact hello@themumboss.com or DM on Instagram @themumbossnetwork to Join

Or Simply Join Here: https://hub-k5wy6j4xep.membership.io/register

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In this episode, I interview Melissa Moore, an accredited play therapist and parent coach. You can find Melissa on Instagram @myspaceplaytherapymeath

Melissa shares her journey from working in the public sector to establishing her own practice, highlighting the challenges and triumphs of balancing motherhood and entrepreneurship. 

The conversation delves into the impact of COVID-19 on career choices, the importance of networking, and the mindset shifts required for success in business.

Melissa emphasizes the value of continuous learning and adapting business strategies to meet the needs of clients, particularly in the context of parenting support. 

We discuss the challenges of self-doubt and resilience in business, the importance of community support, and the journey of personal development. We reflect on educational backgrounds and how those experiences shape expectations in business. The conversation also touches on the significance of learning from failures, the current offerings in Melissa's business, and the complex relationship with social media as a necessary tool for promotion.

Did you enjoy this episode? Email hello@themumboss.com or come say hey over on Instagram @themumbossnetwork!

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In this episode, I interview Blerina Beganji (another member of The MumBOSS Network), a former medical scientist turned intuitive holistic practitioner. 

Blerina shares her journey from the food industry to holistic wellness, emphasizing the importance of mindset, the balance of masculine and feminine energies, and the transformative role of motherhood. 

She discusses her intuitive approach to business strategies and decision-making, highlighting the significance of personal growth and the unique success metrics that come with running a heart-led business.

Key takeaways from this episode

• Blerina transitioned from a successful food business to holistic wellness.
• The MumBOSS Network provided a supportive environment for growth.
• Mindset shifts are crucial when moving into a new business space.
• Balancing masculine and feminine energies is essential for well-being.
• Motherhood transformed Blerina's priorities and business approach.
• Intuitive strategies can lead to business growth and fulfillment.
• Patience and self-awareness are key in decision-making.
• Personal growth metrics differ from traditional success metrics.
• Creating a secure attachment with children is vital for their development.
• There is always something to gain from taking risks in business.

Want to learn more about surrounding yourself in a supporting, mentoring environment that helps you think, feel and behave like the version of who you want to become? Email hello@themumbossnetwork to learn how you can join this positive psychology community for women in business - many the wellness space.

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From Orthotics to Holistic Healing: Gráinne's Journey

In this episode of The MumBOSS Podcast, I interview Gráinne Staunton, a holistic practitioner specialising in reflexology and energy management. 

Gráinne shares her journey from being an orthotist to embracing holistic practices, the importance of community support, and the strategies she implemented to grow her business. 

We discuss the challenges of self-doubt, the significance of mindset, and the necessity of self-care as a business owner. Gráinne emphasizes the value of surrounding oneself with supportive individuals and the power of taking small steps towards achieving one's goals.

Takeaways

• Gráinne transitioned from orthotics to holistic practices during maternity leave.
• Joining The MumBOSS Network provided Gráinne with the support she needed.
• Self-care is essential for mothers to better care for their families.
• Building confidence is crucial for business success.
• Surrounding oneself with supportive people makes challenges feel manageable.
• Mindset plays a significant role in overcoming self-doubt.
• Celebrating small wins helps maintain motivation.
• Word of mouth is a powerful marketing tool.
• Energy management is vital for sustaining business energy.
• Aspiring practitioners should reach out for guidance and support.

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In this episode of The MumBOSS Podcast, I am interviewing Shelly Mac from Beyond Fitness. Shelly was one of the first ever guests on this podcast, a founding member of The MumBOSS Network and now represents the network as a Community Peer Leader!

During this episode we reflect on her journey over the past few years. She shares her transformation from identifying as self-employed to embracing her role as an entrepreneur, the evolution of her business model, and the importance of community in supporting women in fitness. 

Shelly discuss the challenges of managing a membership, the significance of nurturing relationships, and the balance between business and family life. She also emphasizes the need for connection, vulnerability, and the power of a supportive community in overcoming overwhelm and achieving personal and professional growth.

Shelly is an absolute powerhouse & has a heart of pure gold! I am so grateful to bring her to the pod today and if you want to know how you can gain access to this positive psychology network and gain proximity to these incredible inspiring women in business, check out: www.themumboss.com

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In this episode of The MumBOSS Podcast, I interview Julie Stokes @returnherconfidence, a passionate advocate for women returning to the workforce. 

Julie shares her journey of balancing a full-time job with her side hustle, 'Return Her Confidence,' which aims to empower women to regain their confidence and return to paid employment after she herself walked that path while being a stay at home mum for 15 years. 

The conversation delves into overcoming fear, the importance of community support, and the realities of growing a business online. 

Julie emphasizes the significance of mentorship, personal development, and the need for women to prioritize their own goals and aspirations.

If you would like to learn more about The MumBOSS Network and how it can support your business growth and development, email hello@themumboss.com & sign up to the newsletter for recent updates on when next the doors will be open for more women to join!

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In this episode of The MumBOSS Podcast, Lorna Lyons interviews Lisa Joyce, a Doula, Hypnobirthing Instructor, Yoga Teacher and Community Leader, who shares her journey of transformation from being a veterinary nurse to running her own heart led business, full time. 

Lisa discusses the importance of continuity of care for mothers, the challenges of seeking help, and the evolution of her business offerings. 

She emphasizes the significance of mindset, community support, and building relationships in her work. 

Lisa also shares her strategies for growing her audience and the impact of her Calm Birth Community on empowering women during pregnancy and postpartum.

This is a Must-Listen for any woman navigating pregnancy, motherhood, business growth and managing the juggle of doing it all together!

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In this episode of The MumBOSS Podcast, Lorna Lyons interviews Miffy Hoad, a personal growth coach who transitioned from a public sector career to entrepreneurship. 

Miffy shares her journey of embracing an entrepreneurial mindset, the challenges of feeling stuck, and the importance of alignment and spirituality in her coaching practice. 

She discusses the Daisy Coaching Hub, her framework for personal growth, and the significance of mindfulness in navigating life's challenges. Miffy also reflects on her experiences with burnout, the evolution of her business model, and the lessons learned over the past year.

If you would like to grow your business strategically & holistically alongside Miffy inside The MumBOSS Network, ensure you are signed up to the email list where subscribers are provided with first opportunities to join the network when the doors re-open!

Join the Waitlist by emailing hello@themumboss.com.

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In this episode of The MumBOSS Podcast, I interview Tina Brown, a leadership and culture coach who emphasizes the importance of aligning personal values with business practices. 

Tina shares her journey from corporate life to entrepreneurship, discussing the challenges and triumphs of finding her true path. 

The conversation highlights the significance of community, personal growth, and the power of gratitude in navigating the entrepreneurial landscape. Tina encourages listeners to embrace change, trust their instincts, and pursue their passions fearlessly.

If you would like to learn more about The MumBOSS Network and connect with Tina & other inspiring members, check out: https://www.themumboss.com/the-mumboss-network

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In this episode of The MumBOSS Podcast, I interview Lisa Hackett, a member of the MumBOSS Network & the Community Creator Club. Lisa is the proud owner of SugarCoated by Lisa. 

She shares her journey from a hobbyist baker to a successful business owner, highlighting the pivotal moments that led her to take her cake business seriously during the COVID-19 pandemic. 

She discusses the various offerings of her business, including bespoke cakes and workshops, and the significant impact of launching her Cake School community.

 Lisa emphasises the importance of community support, personal growth, and the freedom that comes with entrepreneurship, encouraging others to pursue their passions and embrace change at any stage of life.

If you want to connect with Lisa, best place is Instagram! You can find her @sugarcoated_by_lisa

If you would like to learn how you can be supported to grow a successful business or community membership, email hello@themumboss.com or DM on Instagram @themumbossnetwork

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In this conversation, I discuss the essential stages of business ownership, particularly for women entrepreneurs. The six key levels are outlined that business owners must navigate, from identifying their niche to mastering conversion strategies. 

The importance of understanding one's messaging, boosting visibility, maintaining consistency, and developing a customer journey is emphasised. 

Throughout the discussion, I share personal anecdotes and practical advice to help you identify where you are in your business journey and what steps you can take next.

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Chapters

In this episode of The MumBOSS Podcast, I explore the concept of success, urging you to reflect on what success truly means to you. 

I discuss how societal definitions of success can be limiting and emphasize the importance of personal metrics that evolve over time. 

I share my own journey of redefining success from financial goals to a more holistic view that includes well-being and personal fulfilment. 

I highlight the necessity of detaching from outcomes in business to foster resilience and growth, encouraging you to celebrate small milestones along your entrepreneurial journey.

I hope you enjoy & would love to hear back from you - tell me, what does success mean FOR you?

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Hey hey — today’s episode is one of those quiet mindset shifts that can change everything if you let it.

We’re diving into something called the gap vs. the gain mindset — a concept from Benjamin Hardy’s work that, once you see it, you can’t unsee it. I’m breaking down the sneaky ways the gap mindset shows up — the subtle self-sabotage, the constant moving of the goalposts, the "I should be further along" spiral — and how we can start gently but powerfully shifting our lens to the gain.

I’ll walk you through a few real-life examples (yes, even the awkward, messy ones), plus some simple reframes you can use today to start thinking in a way that builds momentum instead of zapping it.

And because you know I love a bit of science to back it up, I’m also sharing a practical positive psychology tool that’ll help you start rewiring your brain to think more optimistically and intentionally — not in a “good vibes only” way, but in a grounded, "I’m creating this on purpose" kind of way.

Let’s get into it.

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When I first started trying to grow online, I thought showing up was enough.
 Posting here and there. Sharing what I knew. Hoping the right people would find me.

But the truth is — if you want to sell your offers online (especially heart-led, service-based ones), people need to trust you. Not just like you… they need to believe in you.

And that belief doesn’t just magically happen. It’s built — slowly, through the kind of content you share.

There are only two real ways to grow online:
 👉 Paid ads (which cost money and take testing),
 or
 👉 Organic content (which costs time but builds deep connection and trust if done right).

In this episode, I break down the 4 types of authority-building content that help your audience see you as someone who knows their stuff — without you needing to shout or prove anything.

Because before someone says yes to your offer, they need to believe three things:

1. They believe in themselves.
2. They believe in your offer.
3. And they believe in you.

This episode is all about building that third belief — through the kind of content that’s helped me (and so many others) go from “I don’t know if I’m cut out for this” to “I’m doing it, and people are showing up.”

You don’t have to be loud to be seen. You just need to be clear, consistent, and real.

Let’s walk through it together. 🎧💛

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This interview with Denise Duffield Thomas (@denisedt on Instagram) was a pinch-me moment! I have watched & admired Denise from afar as she has built her digital empire over the last decade.

What I love most is her business model - she is a self made millionaire AND she has a life! She has 3 children, she practices ballet & she is very mindful of building structures and systems that allows her to create scaleable one-to-many programmes which allow her to work from anywhere in the world and take time off when she wants!

Denise is super smart, ambitious and self-determined. She shares stories that have helped her build her global digital business from scratch, through pregnancy, motherhood and beyond. 

She shares content creation batching tips, a success mindset & thought provoking insights on how a woman can get help & support in her household to free themselves up to do the important work for building their business...

This conversation was absolute fire & Denise is an absolute gem whose mission is to support & help women blast through their money mindset issues holding them back in life & business.

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This dynamic, short & sharp episode examines what mindset the visionary of the business must possess - & how to retain it against the odds of friends & family questioning your ideals & constructs for what you are building.

In this episode, I break down the one question that will serve you at every single stage of your business growth journey, whether you are starting out or coming back after a challenging episode.... its that fundamental bounce-back zone where your mindset needs to be the strongest muscle in your body.

If you enjoyed this episode, please hit the 5star review - it means the world & come say hi over on Instagram @themumbossnetwork

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This episode breaks down a fundamental aspect of digital business growth...aka: LAUNCHING!

If you are not yet intentionally launching your products/services so that you can create anticipation & excitement around your offer - then now is your time to start...

If you have been launching & you want to ensure that you are implementing all of the steps necessary to pull off an effective & profitable launch - then tune in and ensure that you are optimizing each of these fundamental steps.

Send a DM on instagram @themumbossnetwork or Email: hello@themumboss.com & share with me - what step are you currently at and what is your next point of focus. This outreach will help you be extra intentional about putting your plans into action.

Can't wait to hear from you!

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This weeks podcast is a little different!

Having been recently interviewed for The Business Show on Loughrea Radio FM by @brendacormican - the depth of conversation in regards to what it has truly taken to grow The MumBOSS Coaching & Mentoring Company was shared.

This includes side hustle start ups, late night working, marital sacrifices, slowing down to speed up & closing everything down to start from scratch again...

The motivation & hunger to succeed was broken down candidly & I thought it a conversation worth sharing with you guys!

I would love to hear your takeaways & special appreciation to Brenda from The Business Show & the team at Loughrea Radio for this conversation 

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Following starting an Instagram business as a side hustle to my teaching job and growing it for 15 months - working with clients all over the world & establishing my brand & message.... I decided to pivot my business!

Closing everything down & starting from scratch again is not for the faint hearted!

This episode leads you through the reason behind the pivot & how it has 10X'd my company's revenue AND led me to more time freedom & flexibility.

This episode speaks into the importance of creating a scaleable business model - one that does not position YOU as the most important element in it (funny that - you may have thought thats what you should have been doing!)...

At least its not what you should be doing when you are consciously curating a Wealth Pyramid (unless you are talking premium programmes - and THATS where you are the biggest asset & resource that people pay for.

If you want to join the Biz Growth Clinic for female women in business at the end of February 2025, find out more details here: https://www.themumboss.com/new-page-1 or email: hello@themumboss.com!

Are we connected over Instagram? Follow along & lets chat @themumbossnetwork!

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This episode is all about breaking down the fundamental element of Business Growth, which is.... Traffic!

How to go about getting eyes on your Personal Brand or Business Brand using Social Media and BEYOND!

Don't get me wrong - social media is great for organic growth... but there are easier ways to grow...

For instance:

1) You have a better chance of people knowing who you are & what you do if you are emailing them regularly - that is your Email Marketing Strategy

2) You have a way better chance of accelerating the speed of making sales when you get in front of other peoples aligned curated audiences - they are already there - waiting for you!

3) You can quickly increase traffic to your business AND establish yourself as an authority when you book in your first/next speaking gig - think about radio shows, podcasts, private membership communities, events, festivals + more!

If you would like to take the next step following listening to this episode & make meaningful connections aswell as learn how best to put this Traffic Playbook into action, then come along to the Heart Led Biz Growth Clinic happening at the end of February!

All details & your place to sign up is here: https://www.themumboss.com/new-page-1

It costs just €25 & you will get access to a multitude of traffic focused ideas & supports for your business growth & expansion - access LIVE & recorded!

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Carly Fitzgerald is an executive coach, matrescence coach, birth & postpartum doula, hypnobirthing teacher & baby massage instructor. She is the founder of Nurture the Mother and her beautiful new community for mums called Nurture Nest. 

Carly launched Nurture Nest following completing the Community Creators Blueprint (a self-paced MumBOSS DIY course that I created to help women launch recurring revenue community memberships). For more info, email hello@themumboss.com

Most importantly, Carly is mum to 2 beautiful children who became the catalyst for huge change in her life & career.

She began her studies into motherhood & coaching following a not-so-smooth entry to parenting during the pandemic & has since become obsessed with the world of matrescence & how she can support other women going through this transition with more self compassion & grace.

Carly spoke with me on this episode about her transition to entrepreneurship & how she ensures that her wellness & family time are continually the priority as she grows & scales her successful business. She speaks candidly about the highs, lows & messy middles & I know you are really going to enjoy this discussion!

You can find Carly on Instagram @nurturethemother.ie. Tune in for intimate, real & raw chats about balancing the blend of motherhood & entrepreneurship.