Broadcast Unscripted
As a PR and Marketing agency specialising in the broadcast and satellite industry, Radical Moves will be gathering experts to talk about the latest trends, challenges, and opportunities affecting these industries.
Broadcast Unscripted
Ad Trends - The rise of ad funded services.
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Radical Moves LTD
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Season 2
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Episode 1
In the latest Broadcast Unscripted podcast from Radical Moves, we discuss the latest in ad trends and challenges. With the recent rise in ad-funded services, will this continue or will consumers get tired of ads? How can the industry innovate to avoid ad-fatigue and what innovative solutions are we already seeing come to market? And how is Youtube getting it so wrong when it comes to personalising ads?
Michael Lantz, CEO, Accedo
Geoff Gordon, Vice President Marketing, MainConcept
Gatis Gailis, CEO, Veset
Lelde Ardava, Sales, Veset
