IBC 2025, what were the trends?

Broadcast Unscripted

Broadcast Unscripted
IBC 2025, what were the trends?
Sep 26, 2025 Season 2 Episode 11
Radical Moves LTD

As the dust settles post IBC, we discussed the biggest standout trends from the show as well as our predictions for NAB. From the switch from AI hype to practical use cases and the emergence of Agentic AI, to a more “hands on” booth approach at the event. We also discussed monetization and a rise in ad innovations, as well as the focus on secondary spend for the hospitality industry. What will we see at NAB? More AI, data visualisation, and more focus on financial operations for cloud, giving broadcasters better ability to track and manage cloud spend.

Guests: 

  • Martins Magone, CTO, Veset
  • Rasmus Almqvist, VP, Global Sales, Hibox, part of the Accedo Group
  • Igor Oreper, Chief Strategy Officer, Bitmovin
Episode Artwork IBC 2025, what were the trends? 30:56 Episode Artwork Agentic AI 50:20 Episode Artwork Can the broadcast industry survive tariffs, churn, and global uncertainty? 29:52 Episode Artwork AI: The Potential and the Risk 29:57 Episode Artwork Sustainability in Wales Podcast 2 35:34 Episode Artwork Sustainability in Wales Podcast 1 32:26 Episode Artwork Streaming trends to look out for in 2025 36:56 Episode Artwork IBC Highlights 36:45 Episode Artwork Summer of Sports 39:54 Episode Artwork AI: Risk versus Reward 36:06 Episode Artwork Ad Trends - The rise of ad funded services. 24:16 Episode Artwork Sustainability in the Video Industry 25:58 Episode Artwork Trends in Ingest and Production Workflows 36:31 Episode Artwork NAB '22 What I missed and the future of trade shows 31:58 Episode Artwork Women in broadcast 29:01 Episode Artwork Broadcast Unscripted Episode 1 - Introduction 5:30