Tell Me Why

Tell me why rebrands benefit companies

• Gulf News Podcast

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0:00 | 29:15

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Joining Maria Botros in this week’s Tell Me Why podcast episode is Nasser Al Messabi, CEO and Founder of Low Calories, whose company recently underwent a rebrand.

  • Rebranding is part of a company’s development, and part of it’s journey into a new era 
  • I needed a logo, colors and branding that can portray healthy living and cater to healthy people 
  • Colors have a greater meaning than their visual appearance, which is why we chose orange for our new logo, to portray health