The term dark patterns was coined by UX specialist Harry Brignall. To put it simply, dark patterns are user interfaces designed to 'trick', 'encourage' or 'compel' users into taking certain actions, potentially against users' wishes.  

Recently, there has been an increasing focus on dark patterns by the advertising and consumer regulations in the UK, EU and US.

In this episode, our transatlantic Digital team explain what dark patterns are, the different types of dark patterns with examples of each, and how they are all regulated in the UK, EU and US.

In addition, the team look at artificial intelligence (AI) and dark patterns - and why AI can be described as a double-edged sword in this context.

Read the full article and download the report.

About the authors:

Alastair Mitton (bio)
Caroline Churchill (bio)
Andrew Parsons (bio)
Ted Claypoole (bio)
Katie Simmonds (bio)
Lucy Reeve (bio)