From Sales Enablement to Revenue Strategy: Forrester's Peter Ostrow on the Future of Selling Artwork

Radical Perspectives

Want to learn the secrets to achieving RADICAL? Join Oxygen CEO Juliana Stancampiano as she explores the insights of successful leaders. Sharing with us the abundance of badass female leaders around her (and the folks who build them up), every month Juliana and her guest will discuss how they’ve achieved success and what current and future leaders need to drive their own breakthrough results.

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Radical Perspectives

From Sales Enablement to Revenue Strategy: Forrester's Peter Ostrow on the Future of Selling

June 30, 2025 • Juliana Stancampiano • Season 1 • Episode 20

In this episode of Radical Outcomes, Juliana talks with Peter Ostrow, VP and Principal Analyst at Forrester, about the evolution from sales enablement to revenue enablement and what that actually means in practice.

They dig into how organizations are (and aren’t) aligning enablement efforts to corporate strategy, why compensation models might be due for a revolution, and what happens when sales culture clings to outdated norms.

From AI's growing role in the buyer journey to the overlooked power of content curation, this episode is packed with insight for anyone trying to navigate the modern revenue engine.

Tune in for a refreshingly candid conversation about enablement's place at the executive table, building strategic influence, and what the future of selling really looks like.