Real Talk with Mike Burke
Join entrepreneur and visionary Mike Burke as he interviews other successful business owners, go-getters and influencers to discover their stories - who they are, where they came from, and where they're going next. Check out full episodes on YouTube @RealTalkwithMikeBurke
Real Talk with Mike Burke
Ep.68 🎙️ Inside XPEL Events: A Conversation with Christin Gish – Trade Show and Events Manager
In this episode, we sit down with Christin Gish, the powerhouse behind XPEL’s global events and trade show experiences. With over 20 years in experiential marketing, Christin brings a deep passion for storytelling, event design, and operational excellence to everything she touches—from million-dollar private events to world-class automotive showcases like XDC, Barrett-Jackson, and Goodwood Festival of Speed.
🎯 Currently leading global events at XPEL, Christin shares her journey from running her own high-end event design business to managing the logistics, creative vision, and team coordination behind some of the most impactful brand activations in the automotive world.
We talk about:
- How she got her start with XPEL.
- The behind-the-scenes planning of XDC, XPEL’s largest global event.
- What it takes to run 12+ major events per year.
- The power of live demos, experiential marketing, and ROI in events.
- Partnering with global teams and balancing B2C and B2B strategies.
Whether you're in the events world, marketing, or automotive industry, this episode offers an inspiring and insightful look into how intentional, creative event planning can elevate a brand—and build a global community.
đź”— Subscribe for more insider conversations from the XPEL team and beyond.