Ep. 69 🎙️ Tony Rimas Talks XPEL, Auto Industry Disruption & Dealer Growth

In this episode, we sit down with Tony Rimas, Vice President of Revenue at XPEL, to uncover the fascinating journey from cancer research and chemistry degrees to leading innovation in the automotive aftermarket.

This conversation is packed with stories, strategy, and wisdom.


We dive into:
- The global playbook: building out XPEL’s international leadership to match explosive overseas demand.
- Why scaling from $500 million to $5 billion in revenue will require more than just paint protection film and tint.
- Lessons from dealers, dent techs, and street-smart marketing strategies that still work today
- Insights on grassroots branding, recurring revenue challenges, and why used cars are an untapped goldmine

Tony Rimas serves as VP of Revenue at XPEL. He oversees the global sales team, partnership and commercial strategy.

Prior to joining XPEL, Mr. Rimas was the President of Repairify, which empowers the vehicle-side repair professional with software, intelligence, and access to the proprietary Repair OnDemand marketplace. Mr. Rimas also has a wide range of experience in many segments of the automotive industry, including retail, financial services, aftermarket, and fleet services.

Mr. Rimas was the co-founder and Managing Partner of FM Capital, where he led and managed many disruptive automotive investments. Before FM Capital, Mr. Rimas was the Director of Operations of the Red McCombs Automotive Group, where he also helped lead successful direct investments in both HomeNet Automotive (acquired by Cox Automotive) and ClickMotive (acquired by DealerTrack).

Mr. Rimas holds a bachelor’s degree in chemistry from Ball State University.

🔗 Learn more about XPEL: https://www.xpel.com