Ep. 92 🎙️Attention To Details | Real Talk with Mike Burke

We talk with Brian Johnson about grit, pain, and the craft of building a lean, profitable detailing and PPF shop after a life-altering injury. From flipping sport bikes to clean-room standards, we trade tactics for margins, mindset, and customer trust that lasts.

• NASCAR-style install process.
• Sport bike consignment strategy, buying low and flipping bikes in Canada.
• hotshot hauling across the U.S., union job, and the injury
• recovery, depression, and a doctor who opened the door back to cars
• launching Attention To Detail, PPF training from zero
• Standards, redos, and protecting reputation
• shop footprint, clean room, rent, payroll, marketing spend
• tint vs PPF economics, lead costs, upsell path
• leadership lessons, hiring, culture, and celebrating wins

Chapters

• 0:00 Meet Brian Johnson
• 1:05 Early Car Obsession And First Builds
• 3:10 Nova Scotia Years And Flipping Bikes
• 7:40 Consignment Hacks And Growing A Dealership
• 10:50 Back To Indiana And Hotshot Hauling
• 14:00 Union Garbage Job And The Injury
• 18:30 Pain, Depression, And A Doctor’s Nudge
• 21:00 Launching Attention To Detail And PPF
• 25:00 Standards, Redos, And Reputation
• 28:10 Shop Size, Costs, And Team Building
• 32:00 Profitability Over Size And Process
• 35:20 Lessons, Mindset, And Celebrating Wins
• 39:00 Gratitude, Mentorship, And Closing