Real Talk with Mike Burke
Join entrepreneur and visionary Mike Burke as he interviews other successful business owners, go-getters and influencers to discover their stories - who they are, where they came from, and where they're going next. Check out full episodes on YouTube @RealTalkwithMikeBurke
Real Talk with Mike Burke
Ep. 99 🎙️ XDC 2026: Choosing Your Lane - Lessons from Chicago Auto Pros | Real Talk
Use Left/Right to seek, Home/End to jump to start or end. Hold shift to jump forward or backward.
Not every customer is your customer, and learning that lesson reshaped this entire company.
In this on-location episode at XDC 26 in San Antonio Texas, Mike sits down with Greg Natonson of Chicago Auto Pros to talk about the journey from tech-world burnout to building one of the most recognized automotive shops in the country. Greg opens up about navigating a difficult business-partner split, how his team stepped up afterward, and why aligning vision early matters more than most owners realize.
The conversation also dives into pricing philosophy, choosing a clear customer lane, and why asking your installers what they want can sometimes be the smartest move you make.
Click to watch this episode on YouTube
đź”— Connect with Greg
Website: https://www.chicagoautopros.com
Facebook: Chicagoautopros
Instagram: @chicagoautopros
YouTube: @ChicagoAutoPros
➤ Subscribe to Real Talk With Mike Burke to watch full episodes of the podcast.
➤ Apple Podcasts: https://podcasts.apple.com/us/podcast/real-talk-with-mike-burke/id1611409375
➤ Spotify: https://open.spotify.com/show/6palwGfEfUIFG8sIIJPc1T?si=67c809d6c05b44f1
➤Follow me on Instagram @themikeburke
➤Email me for podcast inquiries: therealmikeburke@gmail.com