Storytelling for Innovation: Motion Design for Human-Centered Design

Why We Need to Get to the Point with Kord Brashear

April 18, 2022 Episode 4
Storytelling for Innovation: Motion Design for Human-Centered Design
Why We Need to Get to the Point with Kord Brashear
Show Notes

Kord Brashear, Senior Director, Corporate Innovation Team at UnitedHealthcare gives us some great insight into what organizations need in order to move ideas forward.  Kord helps us understand how visual storytelling gives teams a self-contained piece of just the right amount of information to socialize ideas. My favorite quote from Kord in this interview - "it takes too long to have the conversation that you want to have" - meaning...we all wish we could sit down with the key executives who need to hear our ideas for 3 hours and get into the weeds, but in reality...that's never possible. That's why illustration, animation and other visual storytelling elements are so powerful in getting everyone up to speed and onboard with strategies for the future. Thank you Kord for this great conversation!

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