Storytelling for Innovation: Motion Design for Human-Centered Design

How Fintech Uses Low Fidelity Video Prototypes with Yuhgo Yamaguchi

July 27, 2022 Episode 12
Storytelling for Innovation: Motion Design for Human-Centered Design
How Fintech Uses Low Fidelity Video Prototypes with Yuhgo Yamaguchi
Show Notes

Head of Design Strategy at Fidelity Investments, Yuhgo Yamaguchi, shares key points in the process of creating new digital experiences where low fidelity character stories come in really handy! A lot of UX Designers are familiar with wireframing, experience storyboards and mocking up animated wireframes and even fancy animations of what the app or site will look like, but using motion design to bring to life character stories - where you can empathize with the CONTEXT in which these solutions exist, is super valuable. Thank you for a great conversation Yuhgo!

Yuhgo Yamaguchi

Fidelity Investments

Continuum

Storytelling for Innovation Accelerator

Soft Skills Uplevel

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