Storytelling for Innovation: Motion Design for Human-Centered Design

McDonald's Drive-Thru of the Future: A Storyteller's Tale

December 12, 2022 Leeanne Brennan Episode 27
Storytelling for Innovation: Motion Design for Human-Centered Design
McDonald's Drive-Thru of the Future: A Storyteller's Tale
Show Notes

Here's another perfect example of the type of project you might be on as a Motion Designer tasked with visualizing products and services that do not yet exist for Innovation teams. I saw this article about a test restaurant for McDonald's and wanted to share my take on how we might partner with a company like this to bring their ideas to life.

McDonald's article in CNN

McDonald's article in Fast Company

McDonald's article on their corporate site

Free Masterclass - Storytelling for Innovation

Get on the waitlist for my new course

DM me on Instagram and let me know what you thought of this episode: @leeanne_brennan (trying to figure out if these solo episodes are helpful)