In today's episode, Tony Nicholls chats with John Sullivan about why they think 2023 has been a missed opportunity, particularly in the PR space. They discuss the economical reasons, mostly being the cost of living crisis and how this recession has created this fear of creativity in businesses. Tony and John also unpack why they think PR should be utilised in a time like this, when most businesses are cutting it out of their budget.
In today's episode, Tony Nicholls chats with John Sullivan about why they think 2023 has been a missed opportunity, particularly in the PR space. They discuss the economical reasons, mostly being the cost of living crisis and how this recession has created this fear of creativity in businesses. Tony and John also unpack why they think PR should be utilised in a time like this, when most businesses are cutting it out of their budget.