Talks with Nstudio/كلام مع

Talks with Ntsudio is a creative platform and community organization based between Cairo, Egypt and Doha, Qatar that revolves around design, personal growth, career success and struggles, and how to stay authentic in such a saturated field in the MENA region and abroad. We are creators. We are artists, designers, musicians, dreamers, doctors, engineers and even athletes because to be a creative you just have to create! So the motto for the podcast is “Stay curious and share knowledge”. This space encourages your ability to ask questions and to converse with other creators from all fields and backgrounds. Everything behind being a designer & what it takes to make art. Personal struggles, career failures and successes, how to's and even mental health! Everything about the human aspect of being a designer and the design aspect of being human.

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Talks with Nstudio/كلام مع

Playground Rooted in Arabic Culture with Asma Derouiche

January 24, 2023 • nour tarek elzayat • Season 2 • Episode 12

This week we are having a really special episode with Asma Derouiche, Creative director at Studio 7; a concept store that offers a new retail experience for both designers and customers alike.

Asma Derouiche is a product designer and interdisciplinary creative with an entrepreneurial mindset for herself and others. She explored the realms of Qatar behind an artistic lens and found that inclusivity, creativity, and collaboration is what this region is all about and decided to create a design hub centered around those three elemnts.

Studio 7 is devoted to empowering emerging designers by showcasing their work and, crucially, enabling them to commercialize it. This is achieved physically in-store at M7 and via a dedicated online platform, making their designs accessible to international audiences and consumers.