Fearless Founders

Cathryn Lavery: CEO & Founder of BestSelf Co

Midland Institute Season 1 Episode 5

In 2015, Cathryn Lavery launched a Kickstarter to crowdfund her first BestSelf journal. Just two years later, the company had grown to 8 million. In this refreshingly open and honest conversation, Cathryn and Alexis explore what that journey was like for Cathryn and her company. They touch on how important it is to set clear goals as well as a strategy to achieve them and share tips for pivoting in life and business. Expect also to hear insight into overcoming challenges when you're feeling stuck and Cathryn’s advice on one of the best ways to level up your skills.


Explore Cathryn’s company on Instagram/Facebook @bestselfco and www.bestselfco.com and follow her on Instagram/Facebook @Cathryn.Lavery.