Fearless Founders

Jason Thomas – Designing a Life of Adventure

Midland Institute Season 4 Episode 6

Today’s episode features Jason Thomas, Director of Design and Product Development at RiverSmith USA. Jason is more than a designer—he’s an innovator, a creative force, and a true adventurer. With nearly two decades of experience, Jason has shaped some of the country's most cutting-edge outdoor products and climbing environments. He firmly believes that design should be both beautiful and functional—and that the outdoors has the power to connect and inspire us.

In this conversation, we explore how Jason blends creativity with purpose, the role leadership plays in pushing boundaries, and what it really means to build a legacy of impact in the outdoor industry.