Thinking About Podcast
Thinking About podcast is your digital equivalent to late night chats with good friends that keep you thinking. Join host Kirsti McNabney as we have deep, meaningful conversations with interesting people to help level up our lives, offer actionable outcomes and keep us thinking for days to come. Expect to hear from entrepreneurs, coaches, thought leaders, health and wellness experts and more! Every week, we cover things all the things that keep women thinking – including connections with others, building a business, friendship, mental health, wellness, boundaries, relationships, growing up, skincare, and more. No topic is off-limits and you're at a table with friends. We've saved you a seat and poured you a cup – welcome to the deep conversations that keep us growing. Subscribe to hear new episodes every Tuesday.
Thinking About Podcast
Why The Most Qualified Women Are Often The Most Invisible with Gabrielle Scout
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Three years ago, Gabrielle Scout told me something I've quoted probably 500 times: when you don't know what to say, think about the woman you were two years ago and create for her. It's advice I still lean on every time I sit down to figure out what we should talk about on this show.
So when I realized it had been three years since that first conversation, I knew it was time to bring her back. Life has changed a lot for Gabrielle since then. She became a mom, left her marriage, sold her house, stepped away from parts of her career, and rebuilt her business almost entirely from scratch.
Gabrielle is the founder of Scout's Agency, a leading podcast visibility firm that's booked nearly 6,000 interviews and executed over 400 podcast tours for founders, authors, and thought leaders. Client results have included six-figure launches, thousands of books sold in a single month, and quarter-over-quarter revenue growth. She pioneered the podcast tour model seven years ago, long before podcast guesting became mainstream PR. She's also Editor-in-Chief of REVUE, and her work has been featured in Forbes, Entrepreneur, and Business of Fashion.
In this episode, we're talking about:
- What Gabrielle would tell herself three years ago, after her business, marriage, and home all fell apart at once
- The visibility gap: why the most qualified women are often the most invisible, and what it has nothing to do with
- The three lies that keep women from pitching themselves as podcast guests
- Why Gabrielle believes the audience isn't actually the ROI of a podcast tour
- The story behind her pitch template
- What makes a guest memorable
- The difference between being "authentic" online and just being honest
Let's Connect
If you enjoyed this episode, please consider leaving a review and sharing it with someone who could use a little more mindfulness in their life. Your support helps Thinking About reach more listeners and grow our community of thoughtful, intentional individuals.
Continue the conversation with me on IG / Tiktok @thinkingaboutpodcast and @kirstimcnabney. Follow along on Substack for more conversations on the things that keep us thinking.
Connect with Gabrielle Scout
- Scout's Agency website
- Scout's Agency on Instagram
- REVUE on Substack
- The Emotional Entrepreneur (book)
- Free pitch template
- Gabrielle's original episode on Thinking About
This episode was edited by Adrienne Cruz.