Decisions that impact your success are often made without you. Having a personal brand means owning the narrative of what others say about you when you're not around.
This week's Learning Nugget comes from a conversation about owning and honing personal brands with Andrea Wojnicki.
Andrea is a communication coach, Consumer Psychology expert, and self-proclaimed obsessive over understanding "why you said what you just said."
This obsession has driven her career. She worked in marketing at Kraft Foods before earning a Doctorate of Business Administration in Marketing at Harvard Business School (her dissertation was on word-of-mouth!).
Fueled by deliberate practice and her insatiable desire to understand, Andrea created Talk about Talk, a learning platform to help executives boost their confidence and improve their communication skills.
Whether you run your own business or play a vital role on a team, it's important to be in control of your narrative.