#212 Wendy Yalom is a San Francisco based high-end personal branding photographer who discovered her passion of personal branding photography after shooting weddings for 10 years. Today we chat about why she chose to leave her successful wedding photography business to pursue an unproven path in photography. 

In This Episode You'll Learn:

• Why Wendy went to fine art school for photography
  
  
• If Wendy recommends going to school for photography
  
  
• Why Wendy left weddings after 10 years to pursue personal branding photography
  
  
• The difference between personal branding photography and a regular portrait session
  
  
• What Wendy needs to capture at every personal branding shoot to consider it a success
  
  

Premium Members Also Learn:

• Why Wendy believes in niching down and is not worried about turning away clients
  
  
• The 4 Marketing Misconceptions every new photographer makes
  
  
• How to market without selling
  
  

Resources:

• High-end personal branding photographer Wendy Yalom’s website
  
  

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Thanks for listening & keep shooting!