PRX transparency in brands

[00:00:00] Hey besties, welcome to The Estie Bestie time.

[00:00:11] I am your host, Athena, a. k. a. the Estie bestie. And this is a podcast where I share All of my tips and tricks and spill the tea on the beauty industry woes and foes and help you grow your business individually as a solo esthetician.

[00:00:37] What's up besties? We are here for another Tea Time with The Estie Bestie tea Time Podcast, and we're here with Beth, who is a representative, a rep that you can contact if you are interested in P. R. x. Now, this episode is going to be super in depth of what it looks like for a company to allow their representatives to answer questions that you guys should be able to answer or ask.

[00:01:04] or feel confident to ask in this industry as we're seeing the ethics and the turntables happen in the industry. I think it's really important to have access to people like Beth and companies like PRX to hear and to see and to be empowered with asking the hard questions. It's never going to be easy, so we might as well get used to it.

[00:01:24] And that's what we're here to set an example with today.

[00:01:30] All right, everyone. Here is Beth with PRX. Beth, do you want to introduce? PRX on, I want to say like, not, yeah, just introduce PRX so that people understand what the heck we're talking about here.

[00:01:42] Yeah. So thank you. Thank you for that. Thank you for having me. Um, it's, it's an honor to be here and I really hope we can help estheticians empower themselves so that we can ask the right questions. We know the right questions to ask, um, what red flags to look for. Um, I have been somebody that has sort of stuck specialize in new technologies and bringing new things to market my whole career.

[00:02:07] So I started in dermatology medical sales about 18 years ago. kind of where I found my love for launching new products and new technologies. So. things that are new to market is something I have a lot of experience with. so thank you for, for letting me give my feedback to aestheticians out there to know, you know, sort of the questions to, to ask and things like that. So PRX is something that's, um, very, um, you know, somewhat new to the market. Um, we've kind of created a new category as a topical college and bio stimulator, people are still kind of confused, you know, what is it? It's got TCA in it. Does that make us appeal? No, it's not appeal. It's not a no peel peel or no downtime peel. a topical college and stimulator. And we're able to do that without any, pain, any downtime. And the biggest thing is no photosensitivity. That's one of the things that people love about this treatment and patients love it because they're going to get skin, brighter skin, more glowing skin while building collagen and elastin. So that's kind of it in a nutshell.

[00:03:18] Okay. I love that. But I, I, I heard you say that there's no downtime. There's no peeling and there is no photosensitivity. How do you guys as PRX, as the company, how did you guys How are you able to create a product that includes TCA, which as an esthetician, we're trained that is like the top tier peel underneath, you know, a phenol peel, right?

[00:03:42] So how are you guys, what is it about your product that separates you and allows you to have that without being considered a peel? That's what it's so intriguing for me,

[00:03:50] That's what's so intriguing for me. I mean, I've sold TCA's in the past. So when I first heard about this, I kind of was like, TCA that

[00:03:58] right?

[00:03:59] dumb thing I've ever heard. And our clinical trainer was like, just listen. And so she explained the science and that's when I really got it. So what happened was this was developed by an Italian dermatologist, Dr.

[00:04:11] Rossana Italy. And she was working back, um, several decades ago in the post war era working with a lot of pediatric victims and treating their scars. And so she was

[00:04:26] Okay,

[00:04:26] really high percent TCA because we know TCA to trigger collagen needs to be between 30 and 35 percent.

[00:04:33] correct.

[00:04:34] with a straight TCA that high, it's done in the OR, by a physician, enter anesthesia.

[00:04:39] It's horrifically painful, lots of downtime. It's basically what doctors use to resurface the skin before the creation and introduction of CO2 lasers. So

[00:04:49] Right. So like what, what they would do and what they would do in the, in the past is they would essentially encourage that desquamation or that, you know, taking off layers of skin that for burn units, because that those were the two, those were the most, the most effective layers to become infected. Right.

[00:05:11] Yeah.

[00:05:12] having that fresh skin underneath is what they were trying to encourage with TCA, which is why we associate TCA with peeling.

[00:05:20] yes. Yeah. So what she started reading in these, um, published articles Was about low percent hydrogen peroxide and hydrogen peroxide is actually the most important ingredient in PRX Um, it's the unique patented protection With TCA that makes this so novel and so unique. So what she learned was percent hydrogen peroxide Has the opposite effect of what we're typically seeing with The hydrogen peroxide that we're used to using when you know when you're a kid you'd fall down you put on your skin It would bubble up.

[00:05:52] It's terrible for your skin she was reading was, if you do a low percent hydrogen peroxide, it actually prevents the denaturing of any epidermal cells. So she thought, hmm, I wonder if I can put this with TCA, and it could prevent that sort of cell death in the epidermal layer, and maybe that could work. And she was right. she realized that when you combine it with that high level TCA, TCA still gets into the papillary dermis where we need extra sugar collagen, But the hydrogen peroxide prevents all the bad things that happen with a high percent TCA. So she realized that she had something, and she really started studying it and researching it, testing it, and everybody she knew amazing success.

[00:06:39] And she knew she had something, so she went to over 30 different companies to try to get them invested. They all thought she was crazy and told her no. So she

[00:06:49] Okay.

[00:06:50] I'm going to do this on my own. And so her

[00:06:53] Love it.

[00:06:54] started their own business and started selling it on their own to dermatologists in her community. And little by little, one by one, it just exploded. And now

[00:07:04] Okay.

[00:07:04] in almost 70 countries, over 7 million treatments done worldwide. mean, it, it has, it has been a true game aesthetics industry.

[00:07:16] Yeah, absolutely. And I think that that's something that, you know, with the origin of, you know, PRX, right? We, we're seeing other companies. Come out with something that are making similar claims to do exactly what this doctor has Actually created and has a patent for so how how is that? How are you guys getting around like that type of?

[00:07:43] I want to say claims because if she's from Italy, right? I mean, it doesn't take a genius to put two and two together. She's from what Tisa inner Italy. Is that what you said?

[00:07:55] She is, uh, uh, Trieste, Italy, which is almost to the border

[00:07:59] Trust.

[00:08:00] So very, very far Eastern Italy. Yes. Past Venice.

[00:08:04] Okay.

[00:08:05] Yeah.

[00:08:06] And she has patents for this. So she has patented not only the process, but she's patented the formula as well. And these have been patented for how long?

[00:08:14] So she actually applied for her patent in 2005 and was granted the patent in 2007. Now she's got many layers to the patent and we can kind of get into this a little bit if you want, but patenting is very, very complex. It's very

[00:08:28] Oh yeah.

[00:08:28] it is not easy to do. So

[00:08:31] No, especially with formulations.

[00:08:34] yeah, I mean you have to have significant research to back up your claims.

[00:08:38] So, For example, when she submitted her patent, she submitted it with over 300 case reports, so to speak, to show that it was efficacious. Here's the results, what it's doing. Um, it takes a lot of work. It takes a lot of time and it takes a lot of money and she knew she had something revolutionary. thank God she was really smart and did get the patent. So, um, thank, thankfully to her, she was really smart and had the to say, you know what, I need to protect this because it is inevitable. What happens every single time anything new is brought to the market.

[00:09:17] Yeah.

[00:09:18] what we call copycats, me too's, whatever. And we really didn't have any sort of copycats

[00:09:24] So what we had when we launched PRX, it just, it took off like crazy and through old fashioned, you know, gorilla marketing, it was just a bunch of sales reps kind of hitting the streets, seeing our people and saying, Hey, try this product, we think we have something. And it just kind of went from there.

[00:09:40] So had explosive growth right in the beginning. And of course. When that happens, other, other companies go look in their bag and they go, what do we have that can compete with that? And what do we have? That's just like that. So we did

[00:09:53] Right.

[00:09:54] that would call our accounts and go, I have an appeal appeal and I have this.

[00:09:57] And there was a lot of market confusion in the very beginning. And it's something that

[00:10:04] And that's sad. That's sad when you have somebody who's

[00:10:06] is,

[00:10:07] Yeah. And that's sad when you have somebody who's worked so hard, who's developed it by themselves,

[00:10:11] Yeah.

[00:10:12] no investors, who's brought it to fruition. And then you have people coming in and say they have something very similar. Dressing it similarly, having it in a similar type vial in the same area.

[00:10:23] Like imagine that you have somebody in the same exact area trying to. Literally make the same exact product without having patents, without having data and just making all the claims that you've actually done to have a claim.

[00:10:35] Exactly. And it, you know, I always say it's a huge red flag. Anytime you ever hear a rep say, something that's just like, run. Okay. Because

[00:10:47] I don't want anything just like, I want the actual like.

[00:10:51] at the end of the day, you have something unique and novel or you don't. And so if you

[00:10:57] Exactly.

[00:10:57] something just like it.

[00:10:58] Okay. Well tell me, what is it just like it? Does it have hydrogen peroxide in it? If the answer is no, then it's nothing like PRX. not a no peel peel. And this is something that we still to this day battle because it

[00:11:11] Yeah.

[00:11:11] and it does not make it appeal. It's a college and stimulator. So at the end of the day, our job, when we hear this, cause I would get calls left and right that I've got this guy and he's annoying the crap out of me, what do I do and how is it the same?

[00:11:25] And he's telling me it's just like PRX, but cheaper and this, not the other thing. I would just go have him explain how it's the same. Do you have hydrogen peroxide? So at the end of the day, our job was to educate and empower our accounts.

[00:11:40] Yeah.

[00:11:41] we have something that's so unique so that they can then push back and say, well, what do you mean?

[00:11:45] That's just like it. do you know? And unfortunately

[00:11:49] And you guys have scientific data. You guys have scientific data on your website to back your claims with actual MSDS for however many countries that you are actually in. And you have a worldwide patent. I mean, like, your formula is patented worldwide. Exactly. Right. Yeah. Has PRX

[00:12:10] patents. So we have a patent that was needed for Asia. We have a patent that's needed for Europe. We have a patent that's needed for America because not all patents translate worldwide. We do have an international patent that is mainly for the United States market. And so that's another big thing. If you have somebody coming in and saying, just like, just like, just like, and you know that something is patented, that's a red flag. Because they either don't understand what they're comparing or they're flat out lying to you. At the end of the day, it's one of those two things.

[00:12:45] ever had to, like, defend? Your brand or like defend your patent I mean, I know like I personally have had to with my own patent for my globes and everything like that but like like with with the similarities like literally with these similarities in the Product claims quote unquote like how would we know that PRX is the original like how would we as estheticians know that and What is PRX had to go through in the past to like stay where you're at because that's detrimental with infringement

[00:13:16] And I, and I think it's important to ask that question. Okay, you

[00:13:20] Yeah,

[00:13:21] Can I see it? Sure. I'll give you the patent number right here. Actually, I'll print it up and I'll email it to you. Anything that's patent protected. It's literally on Google patents. You can go right in, you can pull up the European patent, the Asian patent, the American patent, and read exactly what it's covered. For example,

[00:13:39] and you can see the owner on there too.

[00:13:41] can, it, you, it says, it says Dr. Rossana Castellana as the owner. So if someone says to you, oh yeah, we have a patent, you look up that patent, and they say, well, I'm the owner of that patent, and you go and you look and you're like, wait a minute, you're not the

[00:13:53] That's not your name Oh, but what if they say like, Oh, that's my business partner. Well, who's this business partner? Because I could literally go online, pull up a patent and say, Oh, well, I own that with a business partner.

[00:14:06] Well, yeah, and I think that's

[00:14:07] No, the doctor, the people that are, that are performing the services, the people that are on the website that are developing these things that make these claims are the ones that own their patent.

[00:14:15] There's no way they'd give it up to a business partner first and foremost.

[00:14:18] no, and they could possibly be licensing it to somebody. I mean, that's certainly what a lot of

[00:14:24] But that also has to be disclosed. Yeah. Yeah. Yeah. That's a good thing too. Yeah. Yeah.

[00:14:31] And if someone's going to mislead you like that. flat out lie to you like that when they're trying to get your business, what are they going to do when they have your business? What else are they going to lie about? And, and, and how good is your product if you do have to lie about it? So if you are saying you have a patent and then you don't, or that it's, you know, um, but just the technology that's patented and not the actual product. That's deception.

[00:15:00] There's a difference. Yeah.

[00:15:02] at the end of the day, if, if, if that ever, you know, happens.

[00:15:04] So ask the questions. Can I see the

[00:15:09] Yeah. Yeah.

[00:15:11] tell you one thing. I love when I go into a meeting and I get peppered with questions and I, and I hear us citizens tell me all the time, I'm sorry for so many questions. Please do not ever be sorry for asking. I want every question you possibly have thrown at me. And I might not always have the answer, but if I don't have the answer, I'm going to get the answer. And I'm going to get back to you. Immediately with that answer. So please don't ever feel like you're bothering anybody by asking the questions. That's what we want. We really want you

[00:15:43] And that's the other thing about transparency. Like a brand is not going to not answer the question

[00:15:49] Right.

[00:15:50] when they have nothing to hide, they're not going to have a reps, you know, step in and say, Oh, well, um, I have this person working that we'll get it back to you. Do you want to buy right now?

[00:15:59] Like absolutely not halt, stop, red flags. Wait for the answers. Wait for the responses. Make sure you understand the questions that you're asking, too.

[00:16:09] Right.

[00:16:09] like, make sure you're keeping track, because, you know, we've seen things happen recently, where there's, you know, been claims made, and then they're taken off websites, and then they're made again, and then they're presented, and it's like, What, what do all these FDA, all of these science claims, all of these patent claims, what do they have to do with the actual company and how they're operating?

[00:16:29] It matters because that is the quality of your brand and the transparency and the ethics behind your products. And those matter.

[00:16:36] Yes. It, it a hundred percent matters. And I think it matters too. What is your experience in this industry? see

[00:16:44] Yeah.

[00:16:45] the time where people come in. We have a booming industry. It is amazing to be in. And I see people come in from every corner. They don't know what they're doing. They've never been in aesthetics before. And they'll make

[00:16:57] Yeah.

[00:16:58] this, um, this peel is TCA or FDA approved, or this is whatever FDA approved. Cosmeceuticals are not FDA approved. You guys, It's not if you

[00:17:09] So what does that mean when somebody says that?

[00:17:11] So that's funny you say that because what that means if a product is actually FDA approved That is reserved for pharmaceuticals or drug classes.

[00:17:20] That means a provider is the only person that can do that treatment So if a product is really FDA approved a provider has to do it an esthetician cannot perform that treatment So like Botox filler up meek Um, you know, Latisse, these are things that are FDA approved that can be sold under a physician's guidance, but an injector, a nurse practitioner, PA, or the doctor is the only one that can actually inject because it's FDA approved.

[00:17:48] Cosmeceuticals, skincare, peels are never FDA approved. So if someone

[00:17:55] So

[00:17:56] product

[00:17:56] how does somebody apply for something like that?

[00:17:58] their line.

[00:17:59] Yeah, that's what I was gonna get at. So like, if someone says like, oh, we have FDA approved ingredients, or we have FDA approved this, that, and the other thing, like, how do we tell, like, how do we call bullshit?

[00:18:11] So anytime someone says we have an FDA ingredient, that should be a big red flag. Uh, the only FDA approved ingredients are dyes from my understanding. So if your product has a dye in it, maybe that's not the best thing. Maybe you should kind of really look into that.

[00:18:27] Okay.

[00:18:28] that that there's an FDA approval, then they're either They don't understand it or they're

[00:18:34] Mm hmm.

[00:18:35] Either way, it's easy to check. All you have to do is go to FDA. gov. a database. It's right there. You can look it up. We

[00:18:45] Okay.

[00:18:45] resources that

[00:18:46] valuable.

[00:18:47] of those things. And also, because I've sold some devices that are FDA cleared,

[00:18:52] Mm hmm.

[00:18:53] version of being FDA approved. So a lot of people don't understand that as well.

[00:18:57] So, yeah. If

[00:18:58] That's really valuable.

[00:19:00] so cleared is a device that's equivalent to approval. Okay. So if

[00:19:04] So, Approved is a product for physicians for not a constitutical, not skin care ingredients. It is for, it is for, it's for topicals or injectables that need to be performed by a doctor. And Cleared is for a device.

[00:19:20] Correct. Correct. So if

[00:19:21] Okay.

[00:19:22] says, you have a rep says you my device or my, whatever's FDA approved or cleared. Ask for the number and you can go right

[00:19:30] Okay.

[00:19:30] fda. gov, type in that number, don't rely on a screenshot, don't rely on anything that does not come from the FDA. Don't

[00:19:40] Okay. How can you tell?

[00:19:43] It'll be literally on FDA. gov. It will be from their website. So when I've

[00:19:48] Okay.

[00:19:48] that were FDA cleared and people would say, can I see your clearance? I would do three things. I would send a screenshot. I would send the link. They could go right to the FDA website. And then I

[00:19:59] Okay.

[00:19:59] the number.

[00:20:00] If they didn't trust that, they could plug in the number and see it right then and there. So if anybody is

[00:20:04] Yeah.

[00:20:05] to you about or approved, Check it yourself. A lot of

[00:20:11] I love it.

[00:20:11] guys, honestly, they don't know. It's shocking how many reps don't know the difference.

[00:20:15] Well, I think aestheticians don't know either, and that's why I think it's so valuable to have you here explaining this, because aestheticians don't understand, and I, I really do feel like The industry has a way of market manipulation, and I understand that from a marketing aspect, it's not, it doesn't make it ethical, it doesn't make it right.

[00:20:35] However, for us to be, and for us to hold these companies accountable, we have to be educated, we have to know what to ask and what to look for. So I think that's so important that you know this knowledge and you're sharing that with us because, I mean, if we don't communicate like this, if we don't have these conversations, We're all going to be buying random stuff from wherever just believing what these people are saying.

[00:20:54] Right. Right. And at the end of the day, you also need to really look into who you're talking to. Ask the

[00:21:00] Yeah.

[00:21:01] Tell me your background.

[00:21:02] Yeah.

[00:21:02] you been in this industry? What's your territory? What kind of company are you working for? Because again, we're a

[00:21:07] Yeah.

[00:21:08] company. There's a lot of people coming right in with no experience and they're uneducated and translating, transferring that uneducated information to you. And it's up to the estheticians

[00:21:21] It's like telephone.

[00:21:22] that. Yes, a hundred percent. And I think that at the end of the day, Do your homework, go

[00:21:29] Yeah.

[00:21:29] look at who their leaders are. I mean, our company, for example, our CEO has over 30 years of experience in the beauty and aesthetics. Industry, our regional,

[00:21:40] rare.

[00:21:41] our sales leaders, the three of us have over 60 years of experience in this industry, it's very

[00:21:49] Well,

[00:21:49] to ask the people that you're working with. What's your experience? Tell me how this

[00:21:54] yeah.

[00:21:56] because if you see that they came in two or three years ago, you might just be a little bit more skeptical of the information that they're forward to you because they may not understand it themselves. I see it all the

[00:22:09] Yeah. And there's no way, and I'm sorry, but like, even if you've been in like three, four or five years, like I, this I'm coming up on my fifth year of being licensed. Right. But here's my thing. Like, I still feel like a newbie aesthetician, even though I have a background in legal and I have a background in customer service.

[00:22:26] Like when it comes to products and things like that, like where it comes to ingredients, I think that is the weakest point for us as a whole. It was a common weakness and knowledge from even our schools. I get that we have one. Everyone will say it. Then the lady. The m'lady ingredients stack, right? But at the end of the day, what the hell does that have to do with formulation?

[00:22:46] And how can we even understand that? We're not scientists. We're not chemists. And that's the hardest thing. And I think that's one of our weakest points that we need to start as a community educating on and understanding the verbiage of what these companies are using and how these formulations actually matter.

[00:23:04] Right. A hundred percent. And. I've been in this, in this industry, 18 years, I'm constantly learning. We're never going to

[00:23:11] Same.

[00:23:12] There's always something new and thank God. I mean, without things that are new, we're kind of

[00:23:19] We can't grow.

[00:23:20] You know? Yeah. I mean, thank God that we're, we're in an industry that always has new innovation and thank, thank God.

[00:23:26] God, that good products are smart enough to be patent protected because knockoff stifle innovation and me too's and copy. They just start now. Competition's different. I'm not talking about that. Competition breeds innovation.

[00:23:41] Yes.

[00:23:42] it because if you're going to come in and rob somebody's idea, so to speak, and say that you came up with this when they've had this idea and working on this for, you know, 15 plus years, it's going to stifle some of that innovation that, that is, you know, We're really fortunate to have in this industry. So think we really kind of need to put people sort of in check and not just believe everything that's fed. You really need to do your due diligence to do your research and ask all the questions.

[00:24:17] With everything that's like happening in the industry and like with products and development and you know, everyone's becoming a little bit more educated. Do you feel like there's kind of like an aha moment with the aesthetics community right now? Like have you seen a change in the energy right now rather than the last 18 years that you've been in?

[00:24:35] I really have, you know, social media has been a big thing. And I think industry really leaned into social media during COVID because it was really the only way that we all stayed connected. I know I

[00:24:47] True.

[00:24:48] do anything on Instagram before COVID. I, it kind of forced me to do that. What

[00:24:53] Same.

[00:24:54] What that, what that bread was. This whole sort of section of our industry with influencers and social media and things got really buzzy. when things get really trendy, I get it. You're like, that looks so cool. I want that. And you just dive in without doing any research or jumping in. And I think lately. In the past couple months or so, people are kind of getting burned by things that they thought were going to be really cool and awesome. And I'm going to have all these amazing benefits and results. And then they get the product and it's like, Oh gosh, they didn't really do anything that they promised.

[00:25:37] It looks cool on Instagram, but that's kind of about it. I, and I'm also really glad that that has happened because I think it has forced the industry to go, you know what, me just hang on. This looks really

[00:25:50] Yeah.

[00:25:51] but I need to really do my homework now because I don't want to get burned again.

[00:25:56] Yeah.

[00:25:56] and I really hope that it's empowered us to not just jump into something that they see really cool on the internet, you know, PRX got really popular really fast. By word of mouth, it wasn't

[00:26:10] Yeah.

[00:26:11] It wasn't influencers. It was honest to God, guerrilla marketing, word of mouth. Oh my gosh, you have to see this calling up their friends. I mean, we were getting referrals left and right. mean, was great. It was kind of like, you know, I launched microneedling way back in the day.

[00:26:27] And it was, it was kind of like that. I mean, microneedling just took off because people were like, Oh my gosh, I have this new device. You've got to try it. is. where groundbreaking treatments and thrive

[00:26:43] yeah,

[00:26:44] proof and science. And for example, too, when we came to the market, we already had a clinically published white paper.

[00:26:52] We had editorial articles written. You should come to the market with all of those things. And at the end

[00:26:59] yeah.

[00:26:59] too, here's another thing that's always been a big red flag for me. Going back to the whole social media aspect of it, you see something that's really cool. Online you see something that's like really neat on instagram and your favorite influencers are doing it But you maybe don't see that many before and after pictures. You don't really see that many results You don't really hear that many people talk about how much they love it Hmm that that's kind of a big red flag, you know, or you'll see some before and after pictures But it's always in combination with something combination with microneedling. Okay. Well, did the product do that or did the microneedling do that? um So again proof is something that Any good company, any PRX, we have proof. Galore. I mean, I, I got to the point on Instagram. I, I have to stop posting my before and after pictures because to my highlights, cause I could only do a hundred. it's like, it's a great problem to have if you have too many before and after pictures to share.

[00:28:02] And just need to add to, this is, this is sort of a pet peeve of mine. I don't like manufacturer pictures. I don't trust them. So if the only before and after pictures you see. Of an emerging new product is from the manufacturer and you're not seeing anything from your peers Big red flag big big

[00:28:21] Yeah, that's true.

[00:28:21] and that again is is why PRX got so popular so fast is because You were seeing your peer Have this amazing result Not just something from the manufacturer. So again, that's just you know a

[00:28:35] Consistently from multiple peers. Not like somebody's got a good batch, someone's got a bad batch. It's consistent because it's the same product patented. It's the same technology used to create the same batch for distribution. Yeah.

[00:28:52] down the street Florida, but I also want to show you people you don't even know in California, in New York, in Chicago, in Tennessee. I mean, all over the country you're seeing these results. This, this, this is the thing to look for when you're evaluating a new brand is where do the results come from? It's really important to know your source.

[00:29:14] Yeah, that's true. And to understand, understand how it works by being educated from asking these harder questions that maybe you didn't think to ask before.

[00:29:25] right. And, and, you know, again, I can't stress this enough. Please don't be afraid to ask the questions. The worst meeting I ever go on is the one where I go and I sit there and I do all the talking. I want you to come to me with questions. know

[00:29:40] Yeah. Yeah.

[00:29:42] she knows her stuff. Like I love this where she's giving me all these questions.

[00:29:45] I love it. I can't tell you how much I love going into a meeting and getting all these questions. Tell me about your patent. Tell me about the history. Because again, every innovative product has a story. Tell me your story.

[00:29:58] Yeah.

[00:29:58] Where'd it come from?

[00:29:59] Yeah.

[00:30:00] Tell me about the inventor, this amazingly brilliant Italian dermatologist who is just, Incredibly smart. I mean, that's a, it's a,

[00:30:10] And a woman. And a woman. Hello.

[00:30:12] I know, I know, even better. I,

[00:30:16] Love that.

[00:30:16] it's just the, the cherry on top, really.

[00:30:20] I think it's so important for like even checking a website, especially like with PRX. So with PRX, you have patented, um, you have patented methods and patented formulas. You also have scientifically backed data by being published. Like you said, a white paper.

[00:30:38] What does a white paper mean? Like, I want to kind of go back to that because these are things that estheticians are going to look for. For, and these are things that I think is important to know that PRX has in order to go with the company that is transparent, the company that is open for questions that has patents, that it all displayed on the website.

[00:30:57] There's no random mis marketed or manipulated marketing there for you to be able to investigate yourself, to make an educated decision,

[00:31:06] That is such a great question because when I talk to doctors, physicians, they always ask, do you have a white paper? And I love that because it's like drugs are typically the only ones that have white papers. So I love the

[00:31:18] right?

[00:31:18] we're a cosmeceutical. Yes, I have a white paper, but a lot of people don't understand what that means.

[00:31:22] So what a white paper, white paper means is that we have enlisted a physician to conduct a clinical study on me. In their office. So for example,

[00:31:33] Okay.

[00:31:34] we worked with my Dr. Michael Gold, who's a dermatologist up in Nashville, Tennessee. He has a, um, a research center in his building that he owns and is adjacent to his office. Um, office. He does a lot of testing and clinical trials for, uh, dermatology, pharmaceutical products. So he is

[00:31:53] Okay.

[00:31:54] known in the industry. Um, almost everybody knows who Dr. Michael Gold is. So we enlisted him to take a sample patient base in his office and test PRX. And completely unbiased. He did not have PRX at the time. We gave him the product and we said, tell us what you got out of this. And you just kind of always cross your fingers and hope there's really great results. Uh, if there's great results and the study is done really well and professionally, They will peer review that amongst other dermatologists, um, in the industry. Once that is

[00:32:31] Okay,

[00:32:32] reviewed and they're like, this is a great study, we're going to publish it. And there are several journals that you can be published in. The JCAD is the, the big one for aesthetics. And so that's where we are published in the JCAD. Uh, there's also the, the JAD, which is, uh, the American, uh, Academy of Dermatology.

[00:32:52] So that's more for. For medical, J CAD is mostly aesthetics, it's

[00:32:59] I love that. Let's put that in the show notes. Let's put that in the show notes so that everyone can see what it looks like. Because I mean, hearing, I mean, hearing us talking, I, first of all, I had no idea about white paper. I had no idea what that meant. I did not know the difference. I'm going to be 100 percent transparent.

[00:33:14] I did not know the difference between FDA approved or FDA cleared and what those terminologies mean. I just know that, um, cosmeceuticals, like you said. Cannot be FDA cleared, approved, whatever. Um, but I think it's important we're gonna put that in the show notes for you guys so you can go and read that.

[00:33:33] Especially getting more insight onto, um, PRX and the origin and what the product actually does for your clients. I think it's a, a, it's a huge missed opportunity that we haven't looked into as a, as a group. Yeah.

[00:33:48] not easy to get published. And when I say publish, I don't mean in a magazine, like we're

[00:33:53] Right.

[00:33:53] magazines, dermatology times and things like that. Journal publishing is a completely different story. And so it gives any product that you're working with full legitimacy. you are

[00:34:05] Yeah. I mean, you're being reviewed by doctors and peers.

[00:34:08] Yes.

[00:34:09] You're having testing done. It's going to labs. The efficacy is, is being documented every single step of the way. There's no hypothesis here. This is just for, for actual proof of what this product does and how.

[00:34:23] And it's documented. It is, it is measured and it's documented. It's

[00:34:27] Meticulously.

[00:34:28] the result. It's measured with a Vizia and things like that.

[00:34:33] Wow, that's amazing. So, okay. So,

[00:34:35] data. There's numbers and data that go along with it.

[00:34:39] and I love that because we don't see a lot of companies have that or make claims to be white paper or published. And I don't think that even us citizens understand what the heck that means. I, for one, did not. I'm like kind of flabbergasted here and like so excited to learn more about what that means and how to look those things up.

[00:34:58] But like, I think that's so important for us to know because we're the ones that are putting these products along with dermatologists at times on people's skin. These are our clients.

[00:35:07] I have to, I have to add though, just because you don't come along with a white paper doesn't necessarily mean your product is not great. It just means that

[00:35:16] Yeah.

[00:35:17] professionals have reviewed it and say that this product does what they say it does. And so it gives you a huge sense of security knowing that if you are

[00:35:26] Yeah.

[00:35:26] the leap, because listen, it's a new product, it's new to the market.

[00:35:28] It's a leap of faith. You are going to

[00:35:31] Yeah,

[00:35:32] knowing that we have a lot to back it up. We're not, you're not blindly jumping into the water here.

[00:35:39] so what happens when people say, like, oh, this is dermatologist tested, like, can I just have my dermatology friend, like, try my product, send it to them and say, oh, they tested it.

[00:35:49] I mean, okay. It means nothing. Like it means nothing. Dermatologist

[00:35:53] Okay.

[00:35:53] they took it to a dermatologist. They tested and said, okay, there's no reaction. Move on. Um, dermatologist approved is basically we took this to some dermatologists and they said, yeah, this, this product kind of does what it says it does.

[00:36:09] Cool. Dermatologist recommended is kind of different. That is, I think probably the best thing to hear. And I think that is, we took this to dermatologists and not only do they love it, they actually recommend it to their patients. So dermat, dermatology recommended is probably the best that you want to hear, but dermatology tested, I mean, it doesn't really mean a whole lot.

[00:36:29] It doesn't really care a

[00:36:29] Okay. That's good information to know, guys. That's really valuable information to know. Yeah, I think that's crazy. So I want to talk a little bit more about PRX. How can people get their hands on it? What is the number one? What is the number one skincare concern other than, you know, scarring and burns that you see PRX

[00:36:50] yeah,

[00:36:51] beneficial for?

[00:36:52] so funny because that's kind of how it was discovered, but it's it's Not the main use for it. It we kind of stumbled upon the

[00:37:00] Mm

[00:37:00] of youth with it You know, it's

[00:37:02] hmm.

[00:37:02] used for anti aging and skin laxity and texture and tone and at the end of the day We're building collagen. It's a collagen stimulator.

[00:37:10] So I mean, look at all the things that we do in this industry where we're trying to build collagen. There's a lot of things that build collagen. This is the

[00:37:17] Yeah,

[00:37:18] that people can do without pain or downtime or photosensitivity. So it's going to give you that collagen stimulation without some of the negative side effects. patients really get addicted to is that tight, that glow. Um,

[00:37:33] Mm hmm.

[00:37:34] And they, they keep that longterm. This is not a red carpet treatment. The glow and the tight is long lasting. Um, it's applied with a facial massaging technique. So quite frankly, it's a really relaxing, amazing treatment to get. Uh, it's

[00:37:48] Okay,

[00:37:48] the most, the most addictive treatment I've ever seen in this industry.

[00:37:53] It's kind of like Botox. No one goes and gets Botox once. It's like you get

[00:37:56] right. Mm

[00:37:57] And now it's like, okay, I'm coming back, you know, once a quarter or once a month for my maintenance. You know, you've got me at peak results and I want to stay there. So it's, it's by far the fun I've ever had. It's my favorite treatment I've ever sold. And I've sold a lot of things. I've had

[00:38:16] hmm.

[00:38:16] in my house. I have microneedling pens and PRX is like the one thing that I actually do to myself because so quick and easy and it's instant results. Um, I just, I cannot love it enough,

[00:38:29] I love that. How do we get our what's the cost of it?

[00:38:33] So we have various different packages.

[00:38:36] So we have home care that's part of the treatment. Um, so we sell

[00:38:41] I love that.

[00:38:42] yeah, we sell to you in packages because you sell on packages. So, you know, the first order we recommend a package. And then after that, you know, you can spend anything from a few hundred bucks to, you know, you know, we go all the way up to some, some big packages.

[00:38:54] If you've got a, uh, you know, a high volume office, but if somebody is interested, you know, Yco. us is our website, w i q o dot u s. Um, I would love everybody to go look at my Instagram because I, I think I've done a fairly good job of kind of putting together information before and after pictures. Um, if you really want some good to see real world results, you can go.

[00:39:18] So my Instagram is beth. prx, Derm Perfection. Um, we do demos, we'll come meet with you. You know, we have a sales force. That's very experienced. Um, we have every major market covered. have practice development. This is another thing that kind of separates a lot of companies from others is what happens after the sale. lot of

[00:39:45] Yeah.

[00:39:45] um, will go great. We got your money. See ya. Thanks for, you know,

[00:39:49] See you when you order again

[00:39:51] Exactly. Just keep it, keep on ordering. Um,

[00:39:53] Yeah,

[00:39:54] have the best clinical training team I have ever worked with. They are truly, truly amazing. Here's the important thing. We don't just have clinical trainers, but that's all they do is train.

[00:40:03] These trainers use PRX every single day in their office. they're going to come in and they're going to teach you and it's all real world. You know, they, they know it cause they've done it. They've done it from the beginning. I mean, every training that we work with now has had it almost since the very beginning. practice

[00:40:22] Okay.

[00:40:23] people that will literally come in and get on the phone with you and we hear it all the time. Beth, do you have any promo ideas? And how do you, how do we sell this? And, you know, I mean, I do that. Obviously we also have also have practice development that will help you do that.

[00:40:35] Again, that that's something to look for in a new company is what are the support options after. The

[00:40:41] Yeah,

[00:40:42] is marketing. We're not successful if you're not successful and you're

[00:40:48] right

[00:40:49] If you don't have things to market with our marketing department blows my mind every single day. We have marketing coming off the wazoo.

[00:40:57] I mean, I laugh and say like, we have so much marketing. You're not even going to know what to do with. So support, clinical, these are things, these are three really important things to look at when you're evaluating a new brand.

[00:41:12] Yeah,

[00:41:12] and, and something that really sets PRX kind of apart from a lot of companies that are still as kind of as new as we are in the U S we've only had it in the U S for about four years. But

[00:41:23] I don't see you guys doing like influencer marketing. Like I really see you guys standing behind the science with dermatologists and and and being more clinically backed rather than the aesthetics community where a lot of us solo estheticians look to hire professionals in our opinions when it comes to like the influence or marketing, because that's what we've been exposed to for the last four or five years.

[00:41:48] Like for me coming into this industry, like I said, coming up on five years, that's all I know. I mean, I came in right after COVID that's all I know of this industry. In the last five years, I was in the industry, you know, 10 years ago, but I was in spa. I wasn't an esthetician. So I had it from a different end where we had like, you know, different types of products and I did more natural, you know, service bookings.

[00:42:13] I didn't actually perform the service or understand any of that stuff. So what's like, what's PRX's take on having an esthetician who actually understands, who appreciates, who has. Real, you know, experience dealing with ethics and products. What's their take on, on bringing in someone that is qualified rather than it being just influencer marketing.

[00:42:37] that's so important because that has been such a shift in this industry. And we have a medical advisory board. So, for example, we're working on combination therapies. We have them figure it out. I can't tell you how

[00:42:49] Yeah.

[00:42:50] this with IPL. I mean, I don't know. We have a medical, we also do this because most of the providers that do PRX are estheticians. But we

[00:43:00] Yeah.

[00:43:00] providers to kind of figure out sort of the protocols and to kind of master everything so that we can filter that down. One thing that

[00:43:07] Yeah.

[00:43:08] super, super big on is continuing education, because we understand that the knowledge that estheticians right out of school is in a lot of States, especially Florida is insanely

[00:43:19] Oh, it's underwhelming.

[00:43:20] It is just criminal, honestly, like how little a lot of these schools is. Prepare you guys, you know, you, yes, you can do a facial. Great. But about microneedling? What about dermaplaning? What about IPL? What about all the other things that go along with that? So

[00:43:37] Yeah.

[00:43:38] do and what, you know, a lot of really good, credible companies do, you know, skin better does this really well is ongoing education.

[00:43:46] You know, skin circles, these brands that, that do ongoing training. We have, it's called our glow Academy. And we do these classes all over the country. And we'll do a 101 mastering the foundation class where we'll fly in a clinical trainer to come and you guys, you know, more than just the, the nuts and the bolts of it. And then we have

[00:44:05] Yeah.

[00:44:05] advanced class where we talk about combination therapies because at the end of the day, education is so important because if you don't know what you have, only going to be so successful with it. so I

[00:44:18] Well, you're gambling.

[00:44:20] yeah, and I think that that's one thing that thank god a lot of these Really good aesthetics companies are starting to do more of I mean a lot of like I said You know skin better suitables and hydro facials amazing at this They do a

[00:44:32] Diamond has, Diamond has a really good at continuing education program as well. Face reality. I think they just opened up a continuing education class for acne. Yeah.

[00:44:41] amazing. I love that. I think that's

[00:44:42] Yeah.

[00:44:43] you should ask about like, okay What about after the sale? What kind

[00:44:48] Yeah.

[00:44:48] are you gonna do? And also am I gonna get training on this? Some things

[00:44:53] Yeah. You need to see, you need to feel,

[00:44:55] hands on is always the best training. anytime you get hands on training.

[00:45:01] you need to be able to touch, and like, you know, explaining texture to somebody is so hard to articulate when they don't know what texture should feel like or what it can look like or mask as on somebody's skin when you're not touching it. That's just an example. Yeah.

[00:45:19] It is. And maybe I'm going to digress here for a minute, but I think it's important to talk about, because we're talking about the difference between, you know, the post COVID world or the pre COVID world and the post COVID world. I'm definitely seeing a large, um, larger amount of people attending trade shows

[00:45:37] Yeah. I

[00:45:37] of people get their new products at trade shows.

[00:45:40] So if I

[00:45:41] think you know.

[00:45:42] give a couple of suggestions here. Um, and this is such a pet peeve of mine. I feel like you need to show respect for the community and I don't care what your booth looks like. I've worked with, you know, startup companies when my booth was literally like pop up banners.

[00:46:01] A table.

[00:46:02] I w you make do right.

[00:46:04] But at the end of the day, I'm there, we're dressed professionally and I see these companies and it just makes me insane where the people, the reps, the leaders, whatever will show up in like. Shorts and a t shirt. I mean, I'm sorry, like you look like a clown, like show some respect because at the end of the day, you're at a professional event and I'm, listen, I'm not saying that you should judge a company based on what their people wear. I just think it's a sign of how those people view the industry and how they view you and how they value you. And

[00:46:39] Yeah.

[00:46:39] very insulting when, you know, people don't really present In a professional manner and kind of, and this is another thing too. And I, and I seen this kind of as another little gripe is like. You know, you're not, uh, not at a mall kiosk. You don't have to chase us down, chase you down the, the, the, the aisle. If you've got somebody chasing you down the aisle to talk about their product, maybe, maybe, maybe their product not be that good. And I see it all

[00:47:08] I'm thinking of like one thing,

[00:47:10] I am too. I am too.

[00:47:11] Like, you know, the guy

[00:47:12] the eye cream people at the mall,

[00:47:14] Yeah. Like try my

[00:47:16] the eye cream people at the mall.

[00:47:18] Yes. Yes. But, but I

[00:47:20] Oh ma'am, you look so, you look tired, you need this, I'm like, that's rude. Yeah.

[00:47:25] but trade shows are such a great place to find these emerging technologies. And I just think that you need to sort of, it's easy to go into a trade show and then come out and go like, Oh crap, I have nine new treatments now that I have to roll out. You don't have

[00:47:40] Yeah,

[00:47:42] A, B,

[00:47:43] true.

[00:47:44] there. home and

[00:47:46] Mm

[00:47:46] research. Do not

[00:47:48] hmm.

[00:47:48] pressure you buying. Now, look, there's going to be discounts, there's going to be promos. If you know you want it, go to a trade show, get it, do your research beforehand because you're going to get a great deal. But

[00:48:00] Yeah.

[00:48:01] these super aggressive reps, sales leaders, whatever you want to call it. Don't let them push you into buying when you're not ready. Go to all the booths, get your materials, go back to your room, go back to wherever you are, and do your research. Because at

[00:48:19] Yeah. I like that.

[00:48:20] looks great at a trade show. every I mean, I want things that

[00:48:24] That is so true. Everything looks great. Everyone's going to tell you what you want to hear. They're trying to make a sale. I mean, literally, like I've been a vendor and like the goal is. But you get them to sign up right there at the booth, because once things leave, you then enter into the sales process and the funnels that you have to set out and the discounts that you have to sell out, you go back into your marketing to them to capture their attention again.

[00:48:44] And I get that. But there's an ethical way to do it. And it's not presenting with, Oh, FOMO or, Oh, we're sold out. Or you're going to have to wait if you order after this or, Oh, you're not going to get this discount. I get, there's times and a place for that. But these trade shows, I feel personally have just become so overrun with.

[00:49:04] People who have the funds to just sign up that the even the creators of the events don't have standards for who they allow in. And that is just putting us petitions at a detriment and a deficit when it comes to being prepared and being an educated consumer. And I think that is so shameful. And like you said, we need to.

[00:49:24] We need to put some respect on these brands that we allow into these events. And, you know, if something has been unethical and it's been proven to be unethical, I'm sorry, you can't, you can't vent here. I have a duty to the people that are attending to make sure that they are safe in their purchasing.

[00:49:41] Yeah, I completely agree. And again, I feel like you need to take your time with it. You know, go, go do your research after the fact. And if somebody is really pushing you that hard, I honestly feel like that should be a huge red flag. Because

[00:49:54] Yeah,

[00:49:55] is that great, you kind of don't have to push that hard.

[00:49:58] And I, as a

[00:49:59] yeah,

[00:50:00] want to push a person. I'll go, listen, here's the information. Let's

[00:50:05] yeah,

[00:50:05] in touch and let's talk. And when there's a problem, I'll reach out and you take your time. If someone is not respectful of you wanting to take your time to really research and look into this red flag,

[00:50:17] yeah,

[00:50:18] that's a big red

[00:50:19] yeah. But also, if a provider, like an esthetician, isn't ready to, as the salesperson, right, as the sales director or the distributor, if they, if you recognize that a provider is having, like, impulsive buying techniques, like, it's our duty I am a trader. I, I sell products all the time. I do these things.

[00:50:42] If I know someone is not going to be successful with what I am selling them, I'm going to tell them wholeheartedly. I think you should wait. I don't want you to spend X amount of dollars and not be successful with this because you're feeling impulsive. It's okay. I get it. I'm here for you when you're ready.

[00:51:00] I want to make sure I train you properly so that you are confident in what you are providing.

[00:51:06] Bingo. Yeah, yeah. I couldn't have said it better myself. Again, I think the one thing to just keep in mind is just take your time. Take your

[00:51:13] Yeah, take your time.

[00:51:15] you. You don't have to make a decision on the spot. Listen, if you, if you

[00:51:19] Yeah,

[00:51:20] an extra 10%, that extra 10 percent that you might pay, if you're unsure, it's worth it.

[00:51:25] If you already go into

[00:51:27] it's worth it.

[00:51:27] knowing you want it listen, trade shows are the best you can get. If you go in and you're like, Hmm, I've been hearing about this PRX. Like maybe I should look into that. And you go in and you're like, oh my gosh, I'm so like, go, like, get it there. You're going to get a great

[00:51:42] Reach out. Reach out ahead of time and be like, hey, do you need a model? I want to experience this before I purchase. I've been really interested for a while.

[00:51:49] Can I tell you that would, I do all these trade shows. That would make my day. That would if you go, Hey, can I come by through this time? Heck yeah. I'm going to put you on my

[00:52:01] Let's do a live demo. Why not?

[00:52:02] Yeah. My bed's going to be clear. Come on like that. Nothing would make me happier.

[00:52:06] Nothing. And I think it is smart to, you have the exhibitor sheet before you go, go

[00:52:12] Exactly.

[00:52:13] and

[00:52:14] There's no excuse to be uneducated. There's not,

[00:52:19] Yeah. You're

[00:52:19] there's no, it's used to be an educated. What is, okay. So we're talking about trade shows. Like what is, what is something that, um, PRX is parents do trade shows outside of aesthetics. Like you guys go to dermatology trade shows. Cause those are completely separate from.

[00:52:33] We, yeah, we do a lot. We do esthetician shows, we do derm shows, we do injector shows, we do, um, we do, um, anti aging shows, we, I

[00:52:46] Okay.

[00:52:46] every show on the planet. Um, we, We have been a little bit more selective this year because we really wanted to do more of the Glow Academy classes, but we, we are, we are definitely at, you know, we're doing the aesthetic extender, um, next month we'll be at aesthetic next in September. Um, we've done IACSC. So yeah, we, I feel like we've done or are doing almost all the major ones that any, any aesthetician or any aesthetic provider will have gone to.

[00:53:18] I love that. I love that. Yeah. There's other opportunities other than like, you know, just the big trade shows that we see being pushed by, you know, influencers or companies and they do a really good job marketing. I have to hand it to them, but we got to start looking outside of aesthetics world to understand the aesthetics world better.

[00:53:36] are starting to do their own symposiums, which I love. We do them as well. And where it's just, hey, come to come learn about our product. Like, if you want to hear about PRX, come to our event. We're going to have, you know, hors d'oeuvres and drinks and we're going to give a talk. You know, our clinical team will be there.

[00:53:51] You can see a live demo. Um, but Nav does a really good job of this, these, these symposiums where you can kind of come see their whole portfolio. A lot of laser companies do it really well. Um, that's another thing. If you don't, you know, Have the budget or the time to fly out to Vegas or, you know, whatever, look

[00:54:09] Yeah.

[00:54:09] your backyard.

[00:54:10] Make sure you're following all of your reps on social because I mean, email blasting is like so insane. Nobody gets emails anymore because there's like thousands a day

[00:54:20] Right.

[00:54:21] out. follow the reps on Instagram. And, and find out where there's going to be a local venue or area. They're, they're free most of the time.

[00:54:28] So it can't hurt to go. Even if you don't buy anything there, it's, it's an educational experience. You learn more.

[00:54:34] Yeah, continuing education. Absolutely. All the time.

[00:54:37] super, super important.

[00:54:40] Well, I am so grateful for your time. I am so wowed at your experience and your knowledge, and I really appreciate you. I'm going to put in the show notes along with yourself. The things that we mentioned, we are going to show you guys where you can, um, get a demo from PRX, where you can attend a training.

[00:55:00] We're going to put all that information down below. We're going to put best information there if you want to reach out to her. And I think, I think that this is a company that. Really aligns with myself and when it comes to ethics and integrity and making sure that, you know, you're doing things the way that you should to protect your brand.

[00:55:18] And also, you know, to provide products and services for the industry. And I just, I really admire PRX for that. And I think that it's.

[00:55:26] Thank you

[00:55:26] You know, it's time, it's time to shine for sure. I really do think you guys are going to see huge growth.

[00:55:33] I, that means a lot. 'cause we've really put so much into it and we just have the best people working for us. I mean, I know

[00:55:41] Yeah.

[00:55:41] but these people are like, they're, they're so closer like family to me and they just have more integrity than I, you know, I can even describe, it's just, it's, it's

[00:55:52] Yeah.

[00:55:52] It's amazing. And I, and I hope it never ends. I

[00:55:56] I don't think it will. I think it's just going to go bigger and better as it should.

[00:56:00] if, if anybody does wanna reach out to me via Instagram, if, uh, I will, I will make sure to put you in, in, in touch with, you know, whoever your territory representative is and, you know, we can reach out And let's, let's, let's talk, because this, listen, this is a ga, this is a game changer.

[00:56:14] I know that that word is used a lot, but I'm telling you guys, feel like, I felt when we were launching microneedling with the clips. That was, like, the 1st

[00:56:25] I

[00:56:25] needling pen and this is the same. This is, this is next level.

[00:56:31] love that. Well, thank you so much. And you guys remember be the bestie that you want to be. Work with integrity, work with ethics, ask the hard questions. Do not be afraid to ask the hard questions. Align yourself with people like Beth, like, you know, a lot of the other people that are coming on my podcast that you feel that you can learn from.

[00:56:51] Okay. It's really important to make those connections and network and, and ask those hard questions because at the end of the day, too, like. We are human beings and we want to be around like minded individuals, even if we don't support, you know, or purchase from them, like it's not a transactional relationship.

[00:57:11] It is just networking and being around people that you like, and you can trust and that you can relate to and have the same viewpoints on, not to say don't get out of your box at all. I'm not saying that I'm just saying it's nice. And like you said, Beth, refreshing to have like minded companies. aligned with your business as a solo or a service provider.

[00:57:34] I couldn't agree more. Very well said.

[00:57:38] Thank you. All right guys, we'll see you on the next episode of the The Estie Bestie Tea Time. Uh, special guests coming up next, so tune in for next time.