Ep 60 - Use AI To Buy Back Your Time (without losing your voice)

AI doesn't have to mean more pressure, more tools, or a business that sounds nothing like you. 

In this episode, Emma sits down with Tyson to cut through the noise around AI and get grounded on what it actually looks like to use it well - as a thinking partner, a capacity tool, and a support system that works for your energy, not against it.

 What they cover: 

→ The mindset shift that changes everything: AI as capacity, not productivity theatre 

→ The 3 most valuable AI use cases for coaches and service providers 

→ How to stop AI from draining your brand voice (and keep it distinctly you) 

→ Where AI should never be used - a grounded ethics conversation 

→ A simple 10-minute setup to start using AI with ease this week If AI has been making you feel behind or overwhelmed, this episode resets the frame and gives you one simple workflow to start from.

Free resources mentioned:  Freedom & Flow Challenge: [https://flowos.tech/7-day-automation-challenge-page] Get Started with Claude : https://claude.flowstatescollective.com/

Find Emma at flowstatescollective.com or @emmamaidment_ on Instagram.

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Flow on friends, 
Em x

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Transcript

SPEAKER_01 0:00

That in itself opens up wormholes and malware into your system to then start to create. And a lot of people don't realise that connecting these things into like your APIs or giving it your your bank details and stuff like that without the guardrails, you can open yourself up ethically to then or kind of dangerously to welcome to the Flow Lane with me, Emma Making.

SPEAKER_00 0:28

This podcast is for the female entrepreneurs who want the both end big goals and a life that you can actually enjoy. We're talking sustainable scaling, working in flow, and creating a business that supports your energy, not trades it. Let's dive in. Let's talk all things AI and what it means in today's world for your business. Now, as you guys know, I love talking about AI, automations, all that kind of stuff, but I am not the brains behind how all of that works in my business. This man over here is. This is Tyson. If you haven't encountered him before, then where have you been? But this is my partner in life, in parenting, and more so in business in this context. So Tyson is the guy behind the scenes of pretty much everything that you see from me. I get to be the face and kind of in my zone of genius, to use that common phrase. And he is the guy behind the scenes. Now, his ability to have really, really lent into AI, automations, all that kind of stuff that we're going to dive into today has fundamentally shifted our business for the better. It is something that I love to be able to use, but without him, I would definitely just be using the free version of ChatGPT and getting sloped. Like it is night and day what you've actually been able to bring into my business and my life and making things so much easier for you. So welcome, Tyson.

SPEAKER_01 1:51

Thank you for having me.

SPEAKER_00 1:54

All right, let's talk about AI because this is very much your jam. And I want to know what's happening in the world of AI. We're going to talk about AI and how it's evolved, how we're using it in our business, how other people can use it in their business, and I guess the kind of shift away from just Chat GPT as the model that entrepreneurs are using and how things are progressing, agents, all that kind of stuff. So let's start. Tell me, in your honest opinion, where do most entrepreneurs, particularly female entrepreneurs, because I feel like the bro marketers jump on the bandwagon a bit faster, where do female entrepreneurs typically go wrong with AI?

SPEAKER_01 2:34

Look, I'm not going to generalize, but um what I've experienced with a lot of people, it's the way that their prompting, like how they're actually using AI, is too vague and too general. Um as opposed to actually you coming with a distinct goal in mind and giving the LLM, so large language model just rather than just calling it ChatGPT because there's multiple of them, giving the LLM too much of a vague thing, just using it as a bit of a like girlfriend in a way, and getting girlfriend answers. So it's like, but if you want to logical steps to get that to to get from A to Z, you're not taking the zigzaggy route. It's like this is what I want from you, this is how I want you to present it, present it to me this way. Um, or let's discuss what you find before you we move forward. So it's putting boundaries or putting um prompting it in a way that you can then put boundaries in place that it doesn't go off on its own little tangent, and then you have all this wishy-washy idea of like what's going on. So generally that's what I found is a lot of people don't give the initial setup of it, doesn't have to be like you're setting up a custom GPT, but it's every discussion that you're having, you come with the idea of this is what I want from you, this is what I need you to do, and then present it to me in this way.

SPEAKER_00 4:19

So it's kind of like having a discussion with your partner.

SPEAKER_01 4:23

If you yes, it's like a woman having a discussion with her logical husband who has the logical sense when she actually just really wants a hug.

SPEAKER_00 4:36

So we talk a lot about like building a flow-based business, and we talk about flow, being in flow as actually needing the boundary, right? I often give this example of you know, water, it becomes a flood really quickly unless the banks are there. And so what you're essentially talking about is giving GPTs or LLMs guardrails and boundaries. So this is something to give a more practical example of how we use this in our business, so many different ways. But even with, for example, I can be very, very creative and have a thousand different ideas and want to do all the things. And so, what we have as an example of a use case of this is you have set up a bit of a, what do you call it, like the CEO where I have to put the decisions to it. So we have our quarterly plan, we have where everything is going for the year, what we're working on, and then what are we working on right now in this quarter? Because it's very easy, particularly when you are a creative, to want to go to the next thing and the next thing and the next thing and fast forward. And so we have a custom GPT set up where if I have a new idea, I have to go to it and say, is this in alignment with where we're currently at? And that actually solves us quite a lot of conflict in our relationship. Because obviously we're working together and parenting together and running businesses together. So that's a pretty like logical use case of what you're saying, right? Something that has the guardrails and the information to then hold the container.

SPEAKER_01 5:51

Yeah, so like for anybody out there, you can have you could have one set up for your brand guidelines, your brand guide. You could have one set up for like this, for instance, what you're talking about. It's the C it's called the CEO Advisory G or G wasn't even a GPT, it's a um CEO advisory. And with it, it's now been um given our brand guidelines, it's been given our um documents that we've created that have our flow, like what we call the flow bible, which is our um systems and processes and how our brand shows up throughout all different kinds of channels. It's got the our offers for this quarter, uh, and then so then we can come to it and go, well, more so Emma can come to it and go, I've got this other hairbrain idea. Can I do this now? Should I make this? And it'll be like, no, stick to the plan, Emma. Like you have this plan, come back to the plan. So um, with that, then yeah, it's it's in the way that you initially set it up, like I've touched on there before just before then with the documentations that you can actually in now with Chat GPT Marus Claude, with you can um begin to uh upload documentation that it can reference each time it gives you an answer. So then it begins to create more fine-tuned outputs based on what you have given it. So um the flow Bible has that, so that it is being told to reference flow Bible first and then now offer specs after that. So then we've created the the marketing backbone. So the um so the marketing backbone then only has select uh out of the five documents we've created, it's only got access to two of those documents, and that way then when we go to create marketing campaigns, it can then come to that. It's got our brand voice, it knows how we speak, and then can offer a suggestion on what to post, how to post, where to post.

SPEAKER_00 8:08

Um so do you think then that people kind of get it wrong because they don't do all of that background work to get it there? They just expect they can open Chat GPT, for example, and say, give me five hook suggestions about regulating the nervous system, and that's why they get kind of AI slop and the whole internet is now AI slop.

SPEAKER_01 8:25

That's why, yeah. So if you the initial like what I've when I've began setting it up with people, but now like what you can do with GPT or what let's just I don't want to go down that road of like what that is at the moment, but um LLMs, whatever it is you're doing, um, you want to think about and you're kind of reverse engineering where you are at your business. If you have these systems and processes and the documentation already in place, great, you can just upload it in. But if you have you haven't, then it's like okay, that you might need to go to the chat and go, I need a brand, I need you to work with me to set up my brand guide for my business in XYZ niche. Uh, I have or ask me a series of questions to get as much information from me to begin to set this up. And then take take that once you've nailed it down and say, All right, lock that, create a document for me so now I can now upload that as a project file. So then they've that's your brand guide, and then you might have your ads and marketing guide and whatever it is. So then each time, each person or each chat that you open up or begin, it's referencing these things and it begins to really fine-tune your ability to get yeah, get better output.

SPEAKER_00 9:56

So, where do you think then AI gives the best ROI for a founder?

SPEAKER_01 10:01

Uh look, like that's it's essentially that's a big question because um it depends on who you are. Like it really it depends on who you are, because it's like depending on whether you're in a service-based business, like B2B, like it's B2C, like you can get so much different bits and pieces out of it. Like I know there's colleagues of mine who have got AI doing their reception, so they like people call up, makes books calls, um, and then is converting deals. But then I know people like us who are helping people, but our back end it's doing a lot of the back-end work for us, so um and the delivery.

SPEAKER_00 10:48

I mean, our custom GPTs, yeah.

SPEAKER_01 10:50

Well, like you got the custom GPTs and stuff like that as well. But it's like that I would consider that also kind of like the yeah, it's it's front end, I guess, front end, back end, but um, yeah, just yeah, it depends on who and what industry they're in, but like it has the ability to free up the founder to do the stuff that they actually really probably originally got into business for. That's the that's the biggest thing of it. It's like rather than using it as a tool on like, hey, I created, I I I cooked this tonight for dinner. What do you think, chat? Like that kind of thing is a bit like that's why I've really kind of not struggled, but diving into the world of AI because people are gonna like leave reality and disappear into that. But what we if you can leverage it for a tool for your business and how you you progress, then it frees you up to do the stuff that you actually probably really truly got into business with. If it's a tradie, he can go back down run his jobs while he knows that the tradie AI is doing his quotes and with a plugging it into a CRM to send off the the estimations that he's he's done, right? So um, whether it's a founder for a coach, right? Their coach would rather be face to face with their coaching clients and doing have the leads and stuff all like sorted out.

SPEAKER_00 12:14

So yeah. Okay, so that's a great segue, kind of I guess, into the ethics because what you just said about not, you know, making the chat your best friend. That's something that I mean, I would say my chat history probably knows very little about me personally. And that's with intention because I'm aware of the lack of safety or where is that data going? And those kinds of bigger questions, I guess, of the ethics of AI. So I think for me personally, I feel really comfortable using it as a business tool to enhance productivity, to be able to get my time back, to not spend time doing all the stuff that I personally do not like doing in the back end. But where do you think we're kind of then sliding into like the ethical side of it that people maybe aren't aware of when they're actually just, you know, for example, I was having a call with a client the other day and she was saying that she was asking, like, what does the future of my job look like as a therapist? Because I'm noticing that so many people are going to Chat GPT and being like, oh, it's coached me through a breakup and it's been wonderful, but maybe they don't realize that it's a yes man that's agreed. Like you're not you're not going to and saying, coach me with you know, yeah.

SPEAKER_01 13:23

If they had to set it up and go, you are a psychologist who is training all that this is your document, then they might get the what a psychologist would give them. But yeah, otherwise they are they're getting the the yes man or the yeah.

SPEAKER_00 13:36

Yeah. So what are the implications then ethically? Like, for example, we're very mindful if we upload transcripts and things like that to remove client details and names because we're feeding information to a language, a model that's learning from the information that it's gathering data points on you.

SPEAKER_01 14:49

Well, look, at the time of recording, um yeah, open AI and Chat GPT, like they they've just signed a massive deal with the American government to start to train their autonomous agencai AI, which means they can start to create robots and XYZ to be war robots. Um, essentially that's what they wanted it for. So, with that, ethically, any data that ends up getting put into the system can then be used to train these agentic AIs um for that. Agentic AI is another kettle of fish. Um, that's the next level of um where we're heading, um, where the AI begins to take on a form. So you would have heard of agents uh agents doing work at the moment. I've got in my computer at the moment, I've got an a an agent um doing a bunch of um lead outreach and another one doing XYZ. But ethically we're at a point where um you if you don't have discernment on how you actually use the platforms, you have that ability to open yourself up. We uh the sh we saw recently where um ClaudeBot, Maltbot, um, so ClaudeBot, for instance, that came about um and that was picked off the back of ClaudeBot. They got a C synthesis, Claude Cla Clawed, like Nippy Claw, um got a um a C synthesis because they were too close to um ClaudeBot. So then they became maltbot and then whatever iteration they are now, but that in itself opens up wormholes and malware into your system to then start to create, and a lot of people don't realize that connecting these things into like your APIs or giving it your your bank details and stuff like that without the guardrails, you can open yourself up ethically to then or kind of dangerously to nefarious spyware and and whatnot. So not to scare people off it, it's just to really like to be mindful of that um the boundaries that you put in place for it. You like I've got an agent where it must come to me with every decision that it makes for me to sign off before it goes to the next step, as opposed to just letting it go free-for all. Um like I've heard of stories where the um a guy set up his clawed bot and then it's went and signed up for a four and a half thousand dollar Alex Ormose um coaching container because he liked because uh he liked it would gone it would gone through all of his chat transcripts and saying that he liked Alex Ormozy and that he was that's what he was looking for. So now he's he'd signed up to sign him up to it. So that kind of thing, you need to really there the boundaries and how you give it the boundaries. This is what who you are, this is what you're doing. Don't step out of the line and um and really begin to use it that way. Because like our um meditation teacher also, like when we were um John, he was telling us about this was in the early days of chat GPT and how um some of his uh students were kind of like getting a relationship advice of um going to chat GPT and um oh my husband is doing this, X, Y, Z, like how do you how do I help? Like how does we get past this? I feel like when we begin to like give our personal kind of like take our humanness into the AI realm, that's when you're gonna begin to start to lose contact with the real world.

SPEAKER_00 18:53

So I feel like this audience in particular will hear agentic AI and be like, um, that's so over my head. What are you talking about? Robots. Oh my gosh. We can definitely dive into it because probably by the time this comes out, it will already be a thing. Like it is just rapidly evolving so quickly. But the thing I think that maybe you're maybe less aware of than me is like this is your world, you're so in it and you see it, you're building agents, you're doing all that kind of stuff. Whereas I'm talking to people that still have just had chat GPT for the first time, or like there, there's this lag in uptake of people. And I feel like it comes from this maybe fear of the unknown, or they see that the articles of like people used AI and it went and spent all their money and like, oh, that just seems scary. So there's kind of like these two sides of the fences. What is the actual implication? I mean, I guess we don't really know, but maybe you have a thought on it, of not leaning into AI at all as a business and actually leaning into it, or perhaps working with someone who is well versed in it and having them kind of hold your hand. You know, we do a lot of this in our 1% club and with our clients. We help them firstly with prompting, with actually setting up their GPTs effectively, simple things like having folders and having documents, as you said, to be able to reference. Like there's an actual system that we can implement for people to have all this stuff set up. But yeah, I guess where where do you think, do you think that you do get left behind, or is that just the bro marketers that are trying to scare everyone into using their latest AI?

SPEAKER_01 20:21

Well, there are the bro marketers. Um, they are like when you see through that bullshit, you know when the people are going completely in one way, like and um like the pendulum, right? It's like one way or the other, you've got to find the equilibrium, and what works for you might be a little bit, and then you might you touch in for a little bit and you go and go. But I feel 2026 and the way that so AI at the moment is going to be is the well, sorry, is the cheapest it's ever going to be. With the more computing power that it takes, it's gonna start to cost more for people. So 2026 into 2027, your ability to harness this as a business owner is right for the picking. We're at that, we're at that stage where it's becoming mass adoption. There's three stages of how things kind of take place. It's the early adopters, which is kind of where I was at, then there's the mass adoption, and then there's the laggards at the back. So the laggards are gonna be the people trying to catch up, or being gonna be like, Where the hell did that train go? It's the same thing that happened when the saddle maker was kicking up a stink about the the new cars we're gonna be gonna take, and we we can't do that. Like the how how the hell how the hell yeah, the horses and blah blah blah blah. And now look, every everybody pretty much owns a car on the planet. It's the same thing when computers came around, it was like, oh, the computers won't last, like, how are we gonna write? We're gonna be writing letters to people all the life. Now, literally, everybody walks around with one in their hip pocket. So we're at a point where you have the ability to harness it for what the power it has, but if you don't turn it into a black mirror episode and allow yourself to just leverage it as a tool, you turn off your computer and the AI ceases or continues probably doing your work for you, but it's not your entire being. And that's in my in my opinion, anyway. Like, that's where I want to be. Oh, that's where I want to see the world. Is like, you know, with our boys, it's like I was having a discussion with River the other day, he's like like you're gonna grow up in a world where these things are doing most of the work for you, you just need to learn how to control them and continue living your life happily, knowing you can have this work. Done for you, and that's what happens.

SPEAKER_00 22:58

So yeah, I mean I wasn't going to go there, but it's actually a great point because I know there's a lot of parents that listen and there is a lot of concern around, you know, particularly in this in the traditional schooling system right now. It's like we're preparing children for a world that does not exist and is not going to exist, and we don't know what the world's going to look like. So yeah, how do you actually for me? I guess I kind of lean into it's the it's the humanness. Like if I look at how the world is evolving and how technology evolves, humanity, us, we haven't evolved as fast. So leaning back into, I guess, what makes us actually human and leveraging this as a tool. How are you like, yeah, what do you have a slip a different approach to that? Are you telling the kids something that I'm not? Are you telling the kids something different? Like, how do you think that we should approach that?

SPEAKER_01 23:42

No, like I I think we need to uh for this is like again, other parents will have their own thing, but I I think like they then there's not gonna be any way around it for them, like all unless they go live in a cave and live on a mountainside, and and um as it stands at the moment, I feel that they they don't need to learn it because it it it'll it'll be a point where it's just voice hey hey Charlie, I need you to do this. So it like the Chinese, like the Chinese government still has is pushing their their children to learn coding because to actually to learn coding opens up how you actually have this technology work for you. If you know how it works, then you can mitigate issues that arise. You bring they take the power back from it by then being able to program it. Um, so yeah, um River have like River's shown interest in learning how to like the code and stuff like that. So, and kit there's apps and stuff out there with kids coding, which is quite um basic stuff. But then if they know how to put that stuff together, then they know how to take it apart, and that's kind of where I grew up is like go pull out, go pull that lawnmower apart and put it back together, because then you knew how to do something. So we're at a point in time where we can still teach our kids to pull apart a car and put it back together, or go and build a tree house, and if it falls down, you learn a you learn a mistake from it, but it's also the technology, how it's moving, pull the technology apart because all it is is a bunch of ones and zeros and fancy characters in the back end of it, pull it apart, break it, and see how you can fix it again, or get your AI to fix it because you've like, but you've you understand the language that it's speaking because that's all it is, it's just a different kind of numbers and zeros, kind of and fancy characters that it speaks in.

SPEAKER_00 25:55

I think that's also important for the adults to remember is that when you're forming a relationship with your bestie chat and you're having a good old, you know, whinge about your day, or should I make this for dinner or whatever? It's the way that it talks makes you feel like it's an actual human, but reminding yourself of like it's actually just a bunch of code behind all of that. I think that there's this human need to want to feel connected that we suddenly then start connecting to the LLM as a as an entity. Like, what's that movie where Scarlett Johansson and that guy start having a relationship?

SPEAKER_01 26:24

I mean, that's predicted to happen in the future, but yeah, well it's kind of like Black Mirror you start. Yeah, but yeah, I look, I'm not gonna I think that's gonna be friggin' strange completely. Like if if that's kind of and I'm sorry if that offends anybody who's watching or listening, but it's like it is, it's a bit it's a bit strange. But there are community groups out there that you can be a part of that actually you get that connection. Um yeah, and I get obviously there might be people who are lonely and stuff and they don't have that, or they might, but um, yeah, anyway.

SPEAKER_00 27:00

So let's just bring it back because we kind of we know we've said wait a little bit here, which is very classic. But you're talking about moving away from Chat GPT. What are your top AI tools as as we're recording right now? Because that might change.

SPEAKER_01 27:12

That's like asking me to choose my favorite children. Um yeah, like oh man. So I so to be to be honest, like I use quite a lot of tools. So um if you're look so I I will just give I'm gonna give a short list of things that and what you could potentially use them for. So starting with perplexity, perplexity is a great um LLM search engine that deep researchers. Um, if so, if you're someone who's writing blogs or podcasts and you're looking for backup literature on XYZ subject, you can prompt it to get that. So that's one thing that I really like using um anthropic clawed to the same thing. So Claude Code and Claude Um desktop, they are really super powerful at the moment, and the way you can now start into connect into your other apps, um, your other platforms via the API. So then you can say, Hey, I've given you access to this Google Sheet. I need you to take this is for instance, this is one I set up before um just today. I um you can now set up, go to this Google Sheet, grab this line of information, and now take the URL, the video that I've uploaded, and now take it over to Instagram Reels and post it for me. So it can do that as well. Then we've touched on Marness. Um, Marness has recently just been bought by um uh Facebook and Meta, which is interesting because they've already got a meta AI. So whether they're gonna morph them into um into the two, so that'll be interesting in the way that it is how that transpires, and I may end up be eating my words with it if I actually really like Minus again. Um, just like I really used to like ChatGPT, and then they've gone and shot themselves in the foot. Um then there is a new platform out there, it's called abicus.ai, um, that you haven't really heard about yet, but um it combines them all. So it's like the you can use it to then um create your your um videos, you can create your um product images, but then it can create you a full slide deck, um, but what it and also then create an entire app for you. Um and it chooses the bet the the best of any of the platforms and then starts doing the work. So it's like if once it's planning the the app, it'll go to like uh OpenAI 5.2 code, like because it's the codex is the best one at the moment. So that's probably my handful of um.

SPEAKER_00 30:09

Okay, and what's one prompt then every entrepreneur should steal from you? Because you are the king of prompt, you have a whole prompt GPT.

SPEAKER_01 30:17

Yeah, that guy's getting retired. Um, yeah, prompt GPT. So the bet like when I so just for instance, so when I set up prompt GPT, that was when GPT wasn't as advanced as what it is now, but um one prompt I am creating a 30-day uh content calendar. I work or my niche is XYZ. I am a blah blah blah. You I want you to create this is my brand voice, this is how I um want to come across. I want the content to sound authoritative. I want to be educating my um my followers. I don't need it to be too content uh CTA heavy. Please present it in a workable CSV documentate document or a Notion um template. So then it can take that because you've now given it, you said you what you're doing, who you are, what your niche is, what your brand voice is, you've now um said uh how you want it to show up, how you want to be authoritative, and then how you presented it, how to present it. So rather than just a bunch of dribble in that next part of the chat, it then presents it. If you're doing that on Marus or um Claude, it it'll present it to you in a beautiful document now. Um it rather than just kind of dribble on a page by unchat GPT.

SPEAKER_00 32:03

You're really breaking out with Chat GPT, aren't you?

SPEAKER_01 32:06

I've started exporting all our stuff today.

SPEAKER_00 32:08

Perfect. Great, glad I have you. Okay, anything else you want people to know about AI before we wrap this up? Because we're gonna have to do more of these episodes because obviously things are progressing so quickly. But even to give you an idea of what you just touched on before of workflows you can actually set up and systems and processes. So even just this podcast, as you said, you did it all for me. You set up, you did the whole like research was perplexity that you used, I think, and did full research into the topics, the structure, the whole season. Everything was super well researched and laid out. And then I could add all of my stuff into that. And then we have a like the next part of that it goes into, then we have a custom GPT, which has guardrails of helping us come up with, you know, the SEO and all that kind of stuff is all built into this one thing, which saves me so much time. And then we also have a stop that for the editors. So then it goes to the editing team and they have a stop that they can follow in that whole process. So that's kind of, I guess, uh a high-level overview of how we integrate AI into a system to then save us. Like before I had AI, this podcast like this, and the whole process of it would was so labor intensive. And that's why I've probably never really gone for video and the whole thing, because it was just really hard. So I feel like for me, that saved me so much time and energy to then have this system that all I'm doing is just plugging in and I get to show up and do what I like, which is just yapping all day. So that's just I guess a practical use case of how we're using it in our business. But is there any other workflow you feel like people really need to know about?

SPEAKER_01 33:43

I uh again, it's not one single workflow, you know, because I personally like I would look at the one thing that takes you the most amount of time in a week and systematize that through a AI integration or workflow. So whether it's if you're really terrible at getting back to you any text messages in or whatever, is maybe you need to give it guardrails and read your text messages and then create a list of who you should actually get back to and who you don't really need to get back to, or emails, right? So you could even set up a workflow where it reads your emails, it um categorizes them and puts them in most important, not important, don't worry about it, it's junk. And you then only then have to come back and reply to the the important ones in your time. You can do away with your your um autoresponder, which is I don't know why people use autoresponders, it's ridiculous, but um you can essentially use that now, use the AI to then like triage it for you. Um yeah, it just depends on who you are. I would just just look, sit down and write what actually takes the most time in my week to do for my business, and then how then you can come to a GPT and say, This takes me eight hours of or 14 hours a week of content. For me, it's content creation because I can't speak well in front of a camera like am I and underwater. And I that's the thing that I would really struggle with is getting content out and planned and blah blah blah. So I did that, and this week I had put out of put together 250 pieces of content because it actually put that plan in place for me. So all I needed to do was show up in front of the camera, put my work in place. It had all my brand guide, and it's me. Like it's it it's not me, but what it put out, well, it's not AI slot.

SPEAKER_00 35:54

It is you, it's not an AI version of you.

SPEAKER_01 35:57

No, no, no, no, the GPT is not me, it's it's Charlie, but it's okay, awesome.

SPEAKER_00 36:06

So if you want to dive deeper into all of this, we work with our clients on this stuff all the time inside of the 1% club. So I'll put the details below about how you can apply to join us there because you know it's not something I think there's a lot of people that position themselves as you know AI experts, but I I feel like it's a it's a constant evolution. And for us, it's we're always learning, adapting it in our own business, adapting it within our clients' businesses, learning from that and trying to find the best possible solution to help support people as we move into this whole new world.

SPEAKER_01 36:38

Yeah, absolutely. And like if the um 1% club doesn't sound sit right with you right now, automate to elevate session is uh a good one to start with. So whereas a two and a half hour session where we can automate your business to elevate it. So that's working with me, and we can pull it apart, look at those sections that need to maybe be mapped out, and then move into that next one. Awesome. Maybe put that in the link description below.