The Property Doctor

Going Viral - Katharine Graves on The Property Doctor Podcast

Dr Andrew Threadgold

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0:00 | 56:28

How do you build a global brand in an industry that is resistant to change? In this episode, we sit down with Katharine Graves, the founder of KG Hypnobirthing, to discuss the intersection of mindset, movement-building, and business.

Katharine didn't just start a company; she pioneered a method that has empowered thousands of parents and created a "train-the-trainer" model that has spawned hundreds of independent businesses.

In this episode we delve into the difficulties of growing a business through the covid pandemic, pivoting the business model for the post-covid customer.

We also discuss how Katharine has gone viral many times over with her refreshingly simple social media approach.

Not to be missed!

Thank you for listening, I'm Dr Andrew Threadgold and the host of The Property Doctor Podcast.

You can find me on instagram: www.instagram.com/andrew_threadgold

All other enquiries: andrew@cornerplotproperties.com