Join us for this episode of Standing Out with Chad Eichelberger of Reliance Partners. Learn about Chad’s journey throughout the industry of Supply Chain and the events that led him to his position as President of Reliance Partners – one of the nation’s fastest growing commercial insurance agencies.
Sponsored by SPI Logistics. If you're looking for back-office support such as admin, finance, IT, and sales as a freight broker - reach out to SPI Logistics today! Learn more about becoming an agent here: https://success.spi3pl.com/
Standing Out is a sales, marketing & leadership podcast powered by BETA Consulting Group, created to highlight best practices from industry leaders with incredible experience and insights! The goal is to entertain, educate & inspire individuals & companies to improve their sales, marketing & leadership development outcomes.
Join us for this episode of Standing Out with Chad Eichelberger of Reliance Partners. Learn about Chad’s journey throughout the industry of Supply Chain and the events that led him to his position as President of Reliance Partners – one of the nation’s fastest growing commercial insurance agencies.
Sponsored by SPI Logistics. If you're looking for back-office support such as admin, finance, IT, and sales as a freight broker - reach out to SPI Logistics today! Learn more about becoming an agent here: https://success.spi3pl.com/
Standing Out is a sales, marketing & leadership podcast powered by BETA Consulting Group, created to highlight best practices from industry leaders with incredible experience and insights! The goal is to entertain, educate & inspire individuals & companies to improve their sales, marketing & leadership development outcomes.
I still got it. I still got it. What's up everybody and welcome to standing out a show about sales, marketing and leadership. I'm Trey Griggs, your host, also the founder and CEO of Beta Consulting Group. So glad that you are with us today. Hey, do me a favor when you get a chance and you're back on the internet, check out betaconsultinggroupcom. See how we're helping companies tell their stories through messaging and customer testimonial videos. If you're on the website, click that button to schedule a call with yours truly. Tell us your story and we will help you write yours. I'm looking forward to working with you in the future.
Speaker 1:Also, connect with us on social media. You can find me personally at Trey Griggs 24 on every platform, as well as our corporate account, beta Consulting Group. Follow us on LinkedIn. Check out our YouTube page, which is also new, the Beta Podcast Network YouTube page, and be sure to connect with us out there on social media. Look forward to engaging with you. See all the crazy content that you have and feel free to roast us. Do what you can do. You have a good roast out there for us. Give that to us. We'd love to hear that.
Speaker 1:Also want to give a quick shout out to our friends over at SBI Logistics for sponsoring the show. Appreciate those guys up in Vancouver, british Columbia. Listen, if you're a freight broker and then you're just tired of the back office admin work that's required, you just want to focus on customers and sales and book and trucks, make sure you reach out to them at successspi3plcom. They got the technology systems, back office support and they're just good people. So, again, if you just want to go to that agent model or if you want to become an agent, check them out at successspi3plcom and be sure to tell them that you heard about it right here on Standing Out.
Speaker 1:All right, we've got a great guest today. Can't wait to bring this guy on. Met him recently and his team. I've known his team for about a year, year and a half. We've had the chance to finally connect recently and so I'm very excited to have him on the show today, coming to us from Chattanooga, tennessee, the home of Freight Waves and F3. That just happened as well, and we're here for the president of Reliance Partners, chad Eichelberger. What's up, buddy? How are you doing? Hey?
Speaker 2:Tre, how are you doing, man? Thanks for having me on.
Speaker 1:Thanks for being on the show, man. I'm so excited that you're here, man. It's funny. I've known your team for so long and then we finally got to connect and meet in person, but I've heard nothing but phenomenal things about you from your team, and obviously this is my take. If your team is great, it's usually a reflection of the leader. So kudos to you, man. All the success that you guys have had over at Reliance Partners. But you've got a bigger story than that. Before we jump into it, tell everybody a little bit about yourself.
Speaker 2:Yeah well, Tre, thanks for having me on today and it was great to connect as well. Followed your show and congrats on all the success. No, so my background. I've been in this space for a long time, Pivoted from the logistics space to the insurance space back in 2015. Pivoted initially at Access America Transport.
Speaker 1:for those who aren't, familiar One, ogs, I know, yeah, no.
Speaker 2:OGs, chattanooga, no, and Access, you know, was founded in the early 2000s. I was very fortunate to kind of be along that ride. Started there in 05, worked my way up, eventually becoming president of the business. I've met a lot of really great people, learned a lot of great things, got to be on a fun ride from kind of startup to basically a $675 million run rate when we exited to Coyote and then from there was president of brokerage in Coyote. Learned a lot.
Speaker 2:Great respect for everything that Coyote has accomplished, continues to accomplish, did it for 15 months and about the one year mark realized like I wanted to go and get back to jumping and being in the trenches and building something. Kind of knew where the company was headed, as far as it was going to be acquired and it was just ready. Honestly, I was traveling way too much at that point I'm traveling just as much, but I had a desire to get back in the entrepreneurial world and my one of my very closest friends in the world, andrew Latibache, had founded the company. The initial investors in the business I was very close to and just felt like it made a lot of sense to hop over. So I've been selling insurance to brokers and truckers. Now, since 2015, we've got a great company headquartered in Chattanooga, 10 locations around the country and we ensure more motor carriers than any other agency in the country and we ensure more top 100 freight brokers than anyone else.
Speaker 1:So yeah, you guys have done a tremendous job and you know, acquisitions can definitely be tough. I mean, it changes the culture of the company. It just changes everything. No matter what people say, it's just not the same. But speaking to Access America, how many freight brokers is, how many entrepreneurs, how many businesses have come out of that venture? You know, and just so many people learning, like like your experience, learning from there and saying I'm gonna go do something, I'm gonna go build something which I love well, there's a ton man I mean you've got and all over the map.
Speaker 2:But I mean you've got bigger brokers, you've got small, mid-sized guys in the market. But you know, in Chattanooga alone we probably have 15 brokers at pretty good scale that whether they trace the routes directly to there or they have a key leadership team member, that's there. Minneapolis, same thing. Some really successful guys there went up in Knoxville. That is. That is crushing it as well. I mean there's, there's a lot of people that you know, I think, saw like the entrepreneurial side of what we were able to do and what we're able to build and have been able to replicate, that do really well for themselves and I think maybe the cradle to grade model, not to jump ahead, but that model works well, starting up a business and bootstrapping a business, more so than the split by sell model. But there's pros and cons to both and sure and winning doing both models. So we just want to ensure them all. That's all we care about yeah, no, I love that.
Speaker 1:That's awesome. Before we get into your story anymore, though, we appreciate you being on the show. I got to ask you are you a coffee drinker or a water drinker? Do you want a coffee mug or water bottle? We're going to send you on the show today. Which one?
Speaker 2:I've got a lot of coffee mugs but I never use them, like I'm not doing iced coffee, but I just I haven't ever invested in actually making one of my house, so probably I go with the water.
Speaker 1:I hear you that's right. Do you want it in black or in white? We have it in both versions black there.
Speaker 2:Yeah, let's do that black is dope.
Speaker 1:I'm a big fan of the black one myself. All right, we'll get that out to you. We appreciate you being on the show today. All right, let's talk to you about your journey. So you know, one thing I noticed about you, chad, is that you have this kind of coach mentality, this kind of teacher mentality of wanting people to be successful. Where did that come from?
Speaker 2:you know I've always been competitive. I've played sports throughout my life. I I did a year in junior college for baseball. To say I'm successful would would definitely be a.
Speaker 1:What position? What position did you play? I got to ask second base second base I mean second base. That's what I'm talking about.
Speaker 2:I actually had to play third a few times and it did not play a lot. So I mean to say I played would would be probably an overstatement too, but you know it was. I realized I was not going to the big leagues and then had a lot of fun at Tennessee instead. So you know, definitely love sports. I've always been competitive. I've always wanted to win. I've always wanted to be the best, whatever we did, whatever I did, whatever I was invested in, I I love seeing other people around me win.
Speaker 1:That's like I get a lot out of that. Yeah, when did you realize that? That's really what entrepreneurship is all about that if you're gonna lead a company or if you're gonna be in charge of a company in your role that it's really about helping people succeed, not really about what you get to do anymore.
Speaker 2:Well, you know, I think the best testament to winning is if other people around you're winning and seeing that. Going back to the freight brokerage days, like it was awesome, like I never I never had a desire to go out on an account in my role I would still sell. I sell today. I still believe in sales. I still believe in leading by example.
Speaker 2:But when I got to see somebody win, and then they win and they build a relationship and then they have the confidence and they can replicate that process over and over again, I get more out of that and I get more out of seeing, like young people or people that are coming from an outside industry or people from a different ethnic background that probably never thought about insurance or even before this freight brokerage, and they come in and they can apply this skill set and win. And we have people here that at Reliance today that they're their first generation. You know America and their families immigrated here and they grew up and they watched their parents work, their work, their tails off to win and they've been able to go and buy houses and buy cars and start families and take care of their families and I mean that's a pretty cool. There's no better testament to seeing people around you when yeah, I agree with you.
Speaker 1:And anyway, if we wrap this together, business and baseball, you think about the Texas Rangers this year. They just won the World Series recently. Their coach, bruce Bochi, that came out of retirement, that guy's a winner, but he's never going to throw pitch, he's never going to swing the bat. He puts people in the right positions to win. He's got what? Four World Series titles. Now three of the Giants won with the Rangers, I think, and that's that's what it's all about. You know he's considered a winner even though he's never played in a World Series game. Yeah, I think that's a great testament to you know, the mentality of a leadership mentality of being in that position of helping others to win, and it reliance. You guys have scaled pretty, pretty rapidly. You've achieved some really, really good growth. What do you attribute that to?
Speaker 2:Well, one, I know so my business partner, andrew Latavichet, our CEO. When I joined the business back in 2015,. One of the first things we said and Andrew and a couple of other team members the business was really on their backs and you know, our first thought was say we can scale this. We can take this from you know an agency that's very good regionally to somebody that's the dominant player nationally. And so we started you know one investing in technology, and we continue to do that today. We built our own CRM. We do a lot of different things on that front to empower ourselves, people. Everything we're building is kind of like a building block too, and that one we build it for a bigger picture long term, but two along the way there's benefit to our sales team and to our service and our operations marketing finance. So we try to think things in terms of building blocks, like everything we do tech wise, and so that is a step to get to where we want to go, and, I think, to going and finding the right people.
Speaker 2:We recruited for diversity. We have 32 nationalities, 26 spoken languages within our agency. If you walk in here, you know you've been in freight broker floors it feels like a freight brokerage. There's no mahogany wood walls, there's nothing like you would expect, insurance, and we wanted to be different. We've been intentional on being different and so I think that separates us a lot and we can also invest in our people. We can walk around and talk. We sit in the middle of our sales team. It's just very entrepreneurial, it's very collaborative and we want to be very flat as a company.
Speaker 1:You've taken that freight broker model and just turned it, just just applied it to insurance is what it sounds like.
Speaker 2:Yeah, it's somewhat. Yeah, I think in a lot of ways the culture side of it and, I would say, with a twist, with the diversity angle of the languages. I mean, you know, we ensure a lot of freight brokers today and when I see our diversity and I walk into other offices, I mean it's not there. There are a lot of companies that have made tons of strides in those areas and being able to go and recruit for that, but we we sell the truckers and the freight brokers, so we have to mirror what they look like and the languages they speak, and so for us, we've been really intentional on doing that.
Speaker 1:I think the question everybody really wants to know, especially coming off of F3 there in Chattanooga, is do you have a gong in the office or are you guys? No, no, no, we don't.
Speaker 2:Frank gongcom no there's a little bell, but we don't have a gong. I have the first gong I've ever rang actually was that F3, but we have a lot of customers with gongs, customers without those. You know it's. It's definitely when I was on what the truck I got to ring the gong for the first time. So you know, but I would say, like in our business, even though we have a similar culture, no gong here yet.
Speaker 1:Yeah, that's so funny. Well, thankfully you know lost freight and read Los a lot has created a digital freight gong, If you ever need one at freight gongcom. I remember when I first, my first job in sales was door to door office supply sales and every day we would come back after being on the field and we either get to ring the bell, which means we made 100 bucks that day, or we get to hit the gong because we made 200 bucks a day. So it's a pretty, pretty common thing, Unfortunately, in those types of environments. But the virtual one is playing the digital one. You guys can get away with that, that's for sure.
Speaker 2:All right.
Speaker 1:So I've been a part of companies that have scaled really fast. I was over at Lean scaled really really fast. It presents its own challenges when you scale fast. What are some of the challenges that you guys have had to overcome in your business from scaling fast? It's kind of a. It's a little bit of give and take right You're excited to scale, you're excited to get more customer revenue, but there's a few extra problems that come along with it. What have you guys overcome?
Speaker 2:Well, I could freight brokerage. When you would hit like this growth spurt, you could go and bring in people very quickly here. What I discovered early on I was like, wow, it takes a little while for people to get licensed to sell insurance. I mean, that's like the, a very basic challenge, but it's one. And when we're competing for recruits and, like you know, we recruit a lot of different schools, but like I'll say tempia, arizona, for example, arizona State, where we've opened an office this past year Well, us and about four of our customers also opened offices there at the same time and a couple of customers that are of size in the brokerage world, in the asset world, that are located in that area. We're recruiting for the same talent, but our folks have to go and pass the licensing exam so that it takes a little more work just throw them on the floor and throw them on a phone.
Speaker 2:Yeah, no, they've got to pass it. But in a way, the people that do that are pretty committed to winning, and so I would say it's a positive and a negative that in a way, we've probably lost a few people. That man, if they were to take in that test a second time, would crush it, but at the same time you know it's all it also serves to. You know, the people that really aren't committed. We want people that are all in, that are committed, and so a lot of ways, the people that don't go take it a second time, there's that and I would just say just general growth pains.
Speaker 2:I mean, you break systems, you've got to fix some, you've got to build redundancy, you have failures that you don't see coming, you have an office that you haven't built some level of redundancy or you haven't put the right support around, and you have. You know, at any point in time you have a hiccup and you realize, hey, we've got to respond to this and you know you learn from it. But I think at the end of the day, anything that we break or that we figure out we haven't done. Well, our goal is to go back and you know, sure that back up. So, from that standpoint, like every failure is an opportunity to learn?
Speaker 1:Oh, 100%, you don't learn anything. On the wins, you know, when you're winning you don't learn anything, you just enjoy it. Yeah, when you're failing. So when you break stuff, when you fail, that's when you go, oh, we need to fix this, we need to change this. I always found that quality seemed to suffer when you scale quickly, Like that's to me, if you're not laser focused on quality whether it be customer experience or the product or whatever it is when you're scaling it, that seems to be the one that goes first is the quality of whatever you're providing. Have you guys had any challenges with that? What's been your experience with that in the past and currently? Now?
Speaker 2:Well, I would say in the past yeah, I've seen that before in the Baroque Ridge world and I'm not going to sit here and say that every alliance we haven't seen that in the past. One of the things that we've tried to do is build our own internal pipeline for folks. We generally don't recruit from the industry, from the insurance industry. We don't make it a point to recruit from the freight, baroque Ridge or the trucking world, even though obviously we serve them. We've had a lot of success when we have found good people that have logistics experience. But for us I think it's really been we hire people in classes now.
Speaker 2:At one point in time it was more of this oh, it's time to hire people Now. We are hiring proactively, in advance. We have great training programs. We will relocate people to offices to train if we don't have domain expertise at that location and so bringing them in to actually teach people the right way. We are very methodical with how we graduate people up. We want to give people a roadmap. All of our team members know how they get to the next level, whether they're in service or sales marketing. Let's say marketing it's more marketing of insurance policies, but I think everything's about a roadmap, and so when we bring sales people in, we understand, okay, if we brought in 25 sales team members. At the same time, conversely, we've got to bring in roughly 10 to 12 people that are going to start entry level in account management, that we can also train up alongside them, and we mirror the languages too. So very much when we hire here we have to hire there.
Speaker 1:Yeah. Yeah, it's about intentionality. It's really about just being intentional and kind of seeing it. Obviously, having scaled companies before, you kind of know what to expect a little bit. You know, you know what's coming, which is very helpful. And you guys are also multi location. You said 10 locations, 11 locations, something around there.
Speaker 2:Yeah, 10 locations roughly half in Chattanooga, probably 40 to 50 now in Tempe, and then we have offices in Tampa, birmingham, chicago, milwaukee, austin, sacramento I'm sure I've left one out too and Nashville. Sorry, I'm gonna get in trouble for that Can't leave Graham out. Yeah, I know, jesse and Graham, I'm gonna hear about that. But we have offices predominantly southeast, midwest and then West Coast. Tempe has been a bit focal point and Salt Lake City, along with Sacramento. Nice Is everyone in the office, in those locations or are people working remotely for you?
Speaker 2:So our sales team largely works in the office. We have some fleet team members that are remote, in different locations, given that they're traveling constantly. They maybe they have a home base, but they're really all over the country. And then we have account managers that we brought on in the past. That have been key hires. That may be located in different markets, but the majority of our people work in office locations.
Speaker 1:Yeah, love that. And you know, with COVID it's, it's created a different management style, you know, do you? Do you find that it's? Have you figured out the best practices for managing people remotely versus everybody in the office? Because back in the old access America days everyone's in the office a lot of brokerages. You know. Still they want that people in the office. What's been the biggest challenge in managing people remotely and having multi locations?
Speaker 2:Well, I think when we looked at going through COVID, we gave people the optionality Do you want to be in the office or not? Initially, and there was one in time where we realized the people that were coming in, especially on the sales side. There was just we saw better productivity. Initially the first few months we didn't, but as we kind of saw that, we started to encourage people to come back in the office. Eventually we asked people to come back in the office. We also built some benefits for them where they had some flexibility. But sales we really wanted in the office. Our account management team they have more flexibility.
Speaker 2:Generally, as we look at our business, we see that what they do is Can be done remotely and we wanted to be part of the team to have the unity, to have the experience to build the culture. But at the same time we also know they they can be really successful outside of the office and our, our sales team members have demonstrated that as a gain experience. So it's a balancing act. But we still think if you're starting off in insurance and you're in sales man, being in the office is an advantage. I mean, you just pick up on the culture. I hear things on the floor. That happened and that I learned and we all do our whole leadership team. They sit on two different floors here in Chattanooga if they're based here, some of our other locations but we pick up on conversations and and we learn and we help people when they have a challenge. So to me it's just, it's collaborative.
Speaker 1:Well, definitely for sales. It's a huge advantage to be together, be competitive and drive each other. But I like your answer too, because that you have a subtle nuance there. You know some people do work better and you're more productive at home. I think you introverts the world to appreciate that some different positions offer that of availability to be flexible. So I do think that the companies that start to see it as more of a not not a hybrid I don't like that word hybrid but more of a by I don't know what you would say by case by case, I guess is what it was you know, Person right.
Speaker 2:Yeah, they have flex time that they know they can use and be intentional. We know they're gonna be plugged in and dialed in because we all have you know workflows and cues that everybody Is accountable for, and so as you're gonna say.
Speaker 1:You're gonna say yeah, yeah, yeah, as long as people are doing the right things we're gonna empower them and you're able to track them.
Speaker 1:You know which is good to track, like what? What the work? Not not them, not not them personally, but their work. You track their work. What are they? What are they doing? How's that? How's that actually happening?
Speaker 1:All right, yeah, we got a pause for a minute because like to have a little fun on the show. So we're going to take a moment and we're gonna play a game called wavelength. Okay, I don't know if you've ever played a game like this before. So basically, here's what's gonna happen. We're gonna be given a clue through a banner that's gonna go up in just a minute and then the. The goal is that we come up with the same word without talking about it. All right, so it might be like food with a capital F, and we have to think of a food that starts with F and hopefully be on the same Same. A little back on me, we're gonna be coming in the same teamers between me. Together we got a couple of the same word without talking about it. Are you ready? I'm ready, let's go. Here we go. This will be the practice one. They'll be the first one. Let's, let's go ahead. So the first one is a TV show that starts with a G a. Tv show that who are the G.
Speaker 1:One One right people on the movie.
Speaker 2:Game day is all I can think of. I'm sorry, I was not supposed to say that that quickly.
Speaker 1:No well, so typically we'll count down. So I should have given you all the rules. We'll count down and say it at the same time and see if it's okay, so I wrecked that one.
Speaker 2:And that's probably not a show.
Speaker 1:Maybe it is, but yeah, I was actually thinking of the show good times from long, long ago, like that's an old-school show back in the 70s. That's the only thing I was, I think. I think that was a show we're going on entertainment.
Speaker 2:you're gonna, you're gonna be disappointed, but we have a lot.
Speaker 1:We have a lot of categories it's not the only category of multiple categories. All right, so some are food, some are whatever. So, all right, let's try the. This is the first one. This is the first real one. So think of a word. We'll count it down. In fact, we might even have a gong that we'll play. I don't know, was left on with it, but let's go. What's the next one here? What do we got? The next category is a song that starts with the letter K. Oh. There's a lot of songs to start with, play the K. Oh man, I can only think of one. This is not the one you're thinking of.
Speaker 2:This is not good. I'm not thinking of any. We're putting you on the spot.
Speaker 1:Well, okay. So I'll just tell you the song I was thinking of and you can just say this is definitely not the one you're thinking of. So there's a song way way back in the day by a band called six pence none the richer called kiss me. That's the first one that came to mind, so I know.
Speaker 2:Yeah, I know what you're talking about. I would never have come to my mind I mean, I know exactly that wouldn't have happened.
Speaker 1:It's okay, we're all. This is like.
Speaker 2:Taylor Swift and my daughter listens to it. I mean, right now I'm bad, I'm karma.
Speaker 1:Yeah, taylor Swift karma.
Speaker 2:We can't know that, but my daughter would have known that.
Speaker 1:That's right. So what am I? We need to have them here. We need a phone, a friend. All right, let's go to the next one here. Next one here we got is a movie that starts with the letter I. Oh, a movie that starts with letter I. Okay, I've got one, I've got one man.
Speaker 2:I'm really felling here under pressure.
Speaker 1:Any movie at all. Just just go for anything at all that starts with letter I, anything at all with a letter I. I'm gonna give you a hint. I'm thinking about an animated one, just in case that helps you out at all.
Speaker 2:Animated one letter. I you know I'm drawn a blank here. I'm telling you this is not my thing like entertainment. I told you it's not. I know I heard that we're.
Speaker 1:We're exposing Chad Ackleberger right now yes. That's right. So trivia nights you probably don't enjoy those as much either.
Speaker 2:I would bet maybe you do, maybe like you know it's sports or like yeah, yeah, history, anything like that, but entertainment it's something like if you actors or actresses, I, this would be even more disappointing.
Speaker 1:Okay, so maybe, maybe, maybe we'll have a sports category coming up. I don't know. So the only movie I was thinking was Ice Age. Which I have watched that, but you know, I know, I know there's there's probably a ton of them, but it's like it's like a seed for top gun would have been so much easier.
Speaker 2:I know that would have been good our producer, come on next time.
Speaker 1:Next one we got the next one here is historical of rent event that starts with a, d, okay.
Speaker 2:I got those.
Speaker 1:Okay, you ready. Three, two, one. D-day what'd you have? Doomsday, that's same thing. Right, d-day doomsday, it's the same thing yeah, yeah, same thing.
Speaker 2:I think we're counting, we're counting it.
Speaker 1:Yeah, yeah, I'm the referee to here Chad, so we're counting it alright, that's okay, so that's good, let's count that oh, here we go. Sports team that starts with why this might be up your alley. Oh, sports team that starts with why? Sports team with why are we okay? So we are we going this? We're not going the city, we're going for the, the like, the the math city yeah, yeah, like, like, yeah.
Speaker 1:There's not gonna be a see like a minor league teammate. It starts with why. So let's think of is there a? Is there a sports team that starts with a? Why I?
Speaker 2:don't know if there is one. I mean, I'm trying to think I know major leagues. Well, I know nobody that's. That's the top one that's this.
Speaker 1:This is. This is getting too hard.
Speaker 2:I mean, I'm a major league team sports team with a why.
Speaker 1:I wonder if there's a team out there that's like the yams, you know, the Yakama yams or something.
Speaker 2:Thank you no, thank you, not talking about how do we?
Speaker 1:how do we not think of that?
Speaker 2:I don't know my god we're complaining okay, we missed that one.
Speaker 1:Okay, what's the next one? All right, a food that starts with an F. We're gonna end on this one Chad food that starts with an F. Okay, I've got a double F.
Speaker 2:I got a double a double F, mm-hmm, how you? Let's see, I should know I should. A ton of things should be coming on my mind right now and I keep wanting to say fruit, and that's not a food, that's a food category it's true, that's not the double F I'm thinking of yeah, no, if you think of double F man, I fish, I mean is the easy one, but fish works.
Speaker 1:That's not what I'm thinking. So I was thinking of french fries.
Speaker 2:French fries. Yeah, for me it was French, for you all right, listen, we got to cancel this game.
Speaker 1:This is not our game. This is not good. We're gonna move on from there. Not not good, but that was fun. So that was our, that was our game wavelength which, okay, we'll have some better, better guesses next time. That was fun, all right. So this is gonna air around the holidays. So I gotta ask does reliance partners have a big holiday bash? What do you guys do for the holidays over there?
Speaker 2:yeah, no we usually are. So we invite all of our offices that are you know, let's say you know five to 15 people. A lot of times they'll do their own event, but they will come into Chad nukatu. They're invited to come here with a big holiday party and then we also some of the bigger offices will have their own party and fortune. I'm gonna miss a couple of the remote parties, but, uh no, we have a good time. Our parties are generally legendary.
Speaker 1:I try not to be featured in them, I just want everybody to have a good time and okay, now I gotta ask what makes them? What makes them legendary? I mean what you know. Let the cat out of the bag here. What is it?
Speaker 2:we want everybody have a good time. I mean, of course we're. You know we we definitely have. You know, if you're one of our parties, you're gonna hear, you know, not just hits. You know that are you know, let's say, top 40 in the US or any other song. We have a you know huge population of you know individuals to speak other languages, so we will mix in some of that and so you know it gets it gets fun, everybody gets into it.
Speaker 2:So we have a good time. Lots of maybe a little bit of dope beverages, but also people. You know they jump out on the dance floor, they have a good time. Any karaoke at the reliance parties no, I think that's yeah, yeah, just not a good idea probably that's all.
Speaker 1:How about reggaeton? Do you know the style reggaeton music?
Speaker 2:yeah, I know, I don't think we've had any of that before, but you know, there's always dance music you start dancing to reggaeton.
Speaker 1:Nobody's gonna want it.
Speaker 2:The rest of the music yeah, this might be a swifty party well, chad, listen, man.
Speaker 1:It was great having you on the show. Thank you for being a part of this and congrats, congrats, all the success, man. You guys are doing phenomenal work. Every person on reliance that I've talked to every one of them phenomenal. That's awesome.
Speaker 2:So kudos to you, man, and congratulations, all the success well, likewise, and thank you for having me on today and congrats you as well, we get you back on in 2024 and until they may, have a wonderful holiday season.
Speaker 1:My friend, hey, appreciate trade thanks for having me all right. Everybody, make sure you come back every Tuesday for a new episode of standing out, a show about sales, marketing and leadership and some great shows coming up and make sure that you enjoy the holidays. And again, shout out to our friends over to SPI logistics for making the show possible. Check them out at successspi3plcom and remember stop standing still, start standing out. We'll see you guys soon.