Turn the volume up for a symphony of strategies as Audrey conducts us through the challenges of pioneering marketing initiatives at startups MVMNT. Listen as we uncover how MVMNT’s genuine brokerage experience are paving the way for success in the world of logistics.
A word about our sponsors:
Sponsored by SPI Logistics. If you're looking for back-office support such as admin, finance, IT, and sales as a freight broker - reach out to SPI Logistics today! Learn more about becoming an agent here: https://success.spi3pl.com/
Standing Out is a sales, marketing & leadership podcast powered by BETA Consulting Group, created to highlight best practices from industry leaders with incredible experience and insights! The goal is to entertain, educate & inspire individuals & companies to improve their sales, marketing & leadership development outcomes.
Turn the volume up for a symphony of strategies as Audrey conducts us through the challenges of pioneering marketing initiatives at startups MVMNT. Listen as we uncover how MVMNT’s genuine brokerage experience are paving the way for success in the world of logistics.
A word about our sponsors:
Sponsored by SPI Logistics. If you're looking for back-office support such as admin, finance, IT, and sales as a freight broker - reach out to SPI Logistics today! Learn more about becoming an agent here: https://success.spi3pl.com/
Standing Out is a sales, marketing & leadership podcast powered by BETA Consulting Group, created to highlight best practices from industry leaders with incredible experience and insights! The goal is to entertain, educate & inspire individuals & companies to improve their sales, marketing & leadership development outcomes.
What's up everybody and welcome to Standing Out a show about sales, marketing and leadership. I'm Trey Griggs, your host, so happy to have you with us today. We got a great show for you. Can't wait to bring our guest here in just a minute. But before we do that, we gotta give a shout out to our sponsor, the good guys over at SPI Logistics.
Speaker 1:Listen, if you're a freight broker or maybe you're an agent, either way you're just tired of the back office stuff and having to deal with all that. You just wanna stay in your sweet spot, stay in your lane, Reach out to them over at SPI Logistics. They've got the systems, the technology, the back office support to help you succeed. You can check them out by clicking on successspi3plcom Again, successspi3plcom. Or you can click on the link that we're gonna put in the comments. That will take you right to the page. Ask for more information, talk to them, get to know them great people there. And again, they're gonna keep you in your sweet spot and take care of all that back office stuff, so you don't have to worry about it. We appreciate their support here on the show.
Speaker 1:All right, everybody, it is time to bring on our guest today. I'm so excited because we finally get to talk about marketing and she's got a pretty cool walkup song. Everybody give it up. From movement, from MVMT, MNT excuse me, the Senior Director of Marketing Audrey's song ["Song of the World"]. What's this song? I mean, this is timely.
Speaker 2:You can't go wrong with Taylor right.
Speaker 1:I have to tell you something that's kind of interesting. This song is actually my theme song right now. And the reason is because I've learned this last year that if we're gonna grow as a company, I'm the problem, I'm the reason that we're being held back, and so the whole part, it's. You know, hi, it's me, I'm the problem, it's me, that's so me, and so I love that song.
Speaker 2:Authenticity, you know just being real.
Speaker 1:Yeah, so you're a Swifty. Then I guess we have to say this you're a Swifty, right?
Speaker 2:I would say I'm not. I wouldn't consider myself a Swifty. I feel like that's hardcore, like I love Taylor Swift but I feel like that's next level. But I love Taylor Swift, yes.
Speaker 1:I mean, who doesn't? I mean, she really has become kind of an icon. She's a big fan. Of course we've had to welcome her into the family over at the Kansas City Chiefs, so you know she's a part of the Chiefs Kingdom now. We hear her stuff all the time. We see her on every game. So you know we're big Swifty's over here in my household, that's for sure. Oh, true.
Speaker 2:Although this weekend I'm a big Ravens fan. It's I'm sorry, but the Chiefs are going down. This could be a problem.
Speaker 1:This could be a problem. This could be a problem. Well, this is actually going to air after the game, so let's go ahead and make our predictions now and we'll see if we're right. Let's record them. So I mean obviously you think the Ravens are going to win? Do you think it's going to be a close game or do you think they're going to run away with it?
Speaker 2:I think they're going to run away with it. Yeah, it's going to be a blowout.
Speaker 1:Really, man. No respect for Patty Mahomes man that is Zachary Lidge around here. Listen, I think the Chiefs are going to win, and here's the reason why. Baltimore's a great team, all right, but the Chiefs have that championship mentality. They've won before and that counts for something. So I'm going with the Chiefs. I'm going to say it's going to be a closer game. I'm going to go 2017 Chiefs.
Speaker 2:So we'll see if our predictions are going to work.
Speaker 1:I'm excited to read what happens. All right, Audrey, we got to let people know who you are. I mean, we just started jumping right in and talking about Taylor Swift and the Chiefs, so give everybody a quick intro into who you are and what you're up to.
Speaker 2:Yeah, my name is Audrey. I am the Senior Director of Marketing at a company called Movement and the MNT. We're a company based in Chicago and we're TMS, so we're pretty new. We're TMS built for brokers specifically and we find that oftentimes there's a lot of TMSs out there right, but they're oftentimes built for shippers or carriers and then like built for that broker experience. But Movement was built from true brokerage experience. Our founders worked at Ecologistic Circle CH Robinson for like decades and built that proprietary TMS and so we're trying to bring that and level the playing field for smaller to medium sized brokerages. So that's a little bit of movement in a nutshell.
Speaker 1:Yeah, we're going to talk about how do you stand out in a crowded field like TMS. But that experience and when people talk about Echo and CH Robinson and some of those brokerages, they often talk about the tech, how great their tech was. So the fact that you guys have people on your team who have experienced building that tech now working to build MVM and T for brokers as they said, built for brokers by brokers is pretty special. So there's some fun stuff to talk about. We're going to get into that in just a little bit. Before we do that, though, we have to say thank you for being on the show. We always like to give a little swag to our guests, so you want a coffee mug or do you want a water bottle? Which one do you like?
Speaker 2:Wow, ooh, I would love the coffee mug. I can never go wrong with coffee mug. Yeah, thanks so much.
Speaker 1:How many cups of coffee does it take to get the engine running? Like what are you? A two cup a day, three cup?
Speaker 2:a day. Ooh, I make two cup a day. I like my Espresso's yes.
Speaker 1:Oh, you do nice. We just bought an Espresso machine for our kids. I can't believe this, because we're spending too much time with Starbucks. So, like you know what, we're going to fork over the dough and beat the machine and let them do it at home. We'll see how it goes. Yeah, but our family is a coffee drinking family as well. Except for me, I've never had a cup of coffee. Can you believe that?
Speaker 2:What.
Speaker 1:That's crazy.
Speaker 2:Do you not like the taste?
Speaker 1:Bitter. Yeah, I can't take the bitter taste. I love the smell, so I love making coffee for my wife and for our kids. Now Can't stand the bitter taste, but it's still good to have around and luckily I have enough energy that I don't need it. Can you imagine me on coffee? That might be scary, that's all.
Speaker 2:Might not be good.
Speaker 1:Now, it's fitting that your last name is now Song, although that's not your maiden name? I don't believe, but it's fitting because you love to sing and I love this about you singing an award winning acapella group in college called who's in Treble. That's clever. Talk a little bit about your music endeavor.
Speaker 2:As my friend, yeah, I love music. You know this. You know you're a singer. I'm a singer, yeah, I love singing and writing songs myself of a YouTube channel, but that's more Hold on, whoa, whoa, whoa.
Speaker 1:What's the?
Speaker 2:name of the channel.
Speaker 1:No, no, no, we're not exposing that we're getting you play on this. What is it? Just search Audrey Song on YouTube.
Speaker 2:Yeah, you just search Audrey Song and I'll subscribe to it.
Speaker 1:Let's go, let's go.
Speaker 2:No, it's great. But yeah, acapella was what I did. I went to UVA, which is why we're all about who's, so it's called who's in trouble, and we, you know, we're saying everywhere I love, I love singing.
Speaker 1:so I know you do music, so I know you know it's so funny. We have to reveal to the people that our first conversation we were just getting to know each other and talking about some events we're going to do together we ended up like turning the entire conversation to talk about barbershop and you gracefully let me talk about it, which I thought was really very nice to do that I shared links to barbershop songs. I mean, it could have either gone really south or could have created, like this, really incredible friendship and I'm thankful that created the ladder. So Absolutely.
Speaker 1:That's hilarious. Yeah, not cappella music. There's just nothing better. So one of these days we're going to have I'm saying this we're going to go to an event and we're going to put together a barbershop quartet on the spot. We're going to do some tagging. So if anybody's out there and you go into the broken summit and you sing, you got to let us know. We're going to have a little fun when we go out there.
Speaker 2:Absolutely. I'm sure there are more singers like in this industry. We just have to bring them together, start our own group 100% there have to be, you know.
Speaker 1:So we just have to make sure that we we make that happen and we'll get that done, which is great. Also, by the way, I have to talk about before we jump into marketing, I do love the fact that your company has a five letter, no vowel kind of you know logo, because it's so good on a hat, you know, it's so good to have that like on a hat. That's kind of a thing nowadays.
Speaker 2:It is so funny decision, or was that? No, I wasn't, so I'm. I've been at the company for around six months, but it's so funny because there's so much hate for companies without vowels in them, which I think is hilarious. Like people like what the heck is MVMT? I'm like it's movement. I get it. I understand why that's frustrating.
Speaker 1:Now I think it's clever. I actually think it's cool because you can have, you can. There's just easy to put it out there and and out. Over time people will figure out what that is.
Speaker 2:No, it's for sure. Looks like like a brand logo, like a like. People thought it was some sort of like a leisure brand, which is hilarious. It's a watch brand too, so Wow, I did not know that.
Speaker 1:Yeah, very good. Now your history in marketing. You've got some experience, being the first marketing hire at multiple companies, pretty much when your first one, I think, was an army, and now you're, I think, the first marketing hire at movement. What is that like, being kind of the guinea pig, the first over the hill from marketing perspective on companies? What do you love about that?
Speaker 2:Yeah, it's a really good question. I think I want I'm always drawn to that like growth phase, startup culture and I think because everything that you do there's so much impact on the, on your work, that you can actually see that drives me, that really motivates me, and so that's why I'm always drawn to those types of atmospheres. And so, prior to movement, I worked at a company called an army in the fintech space. I was the first marketing hire. It was a small team of 10. We ended up growing to like 200 employees and I think what's really fun about sort of like being an early marketing hire is that like there's enough everything under the sun you can just test, which is exciting.
Speaker 2:And play canvas, you throw a spaghetti on the wall and it's also like you're not pigeonholed into like one particular type of marketing. I think marketing is so broad, like you really have impact on the strategy of the organization, like who you're targeting, how you're positioning yourself, what's going to be on the roadmap. Also like things like you know doing webinars and things like that to like the typical top of funnel marketing strategies. But I think that's what I love about sort of that early stage First marketing hire. You get to just like get your hands dirty, and I think that's what motivates me.
Speaker 1:Would you say you're more of a marketing generalist like you kind of like a little bit of everything, or do you have kind of some specialties that you really enjoy doing?
Speaker 2:Yeah, it's a really good question I enjoy. I think at heart I'm like a generalist, but I think the one thing that I love is product marketing and that's really like that positioning, really understanding your buyer, who you're targeting, how, what's your competitive advantage, and then like letting that dictate like marketing strategy. I think that's product marketing at its at its core is like how you can have successful marketing and it's super cross functional to. So I think that's the area where my strength is within marketing.
Speaker 1:Our industry has a lot of companies either have zero marketing personnel or maybe one. You know, I think there's one. What's the biggest challenge when you're, you know, kind of a solo shop on the marketing side? What are the things that you have to overcome?
Speaker 2:Yeah, it's a really good question. I think there's there's a lot of challenges. I think one is like you have to prioritize. I think that there's so many things that you could try to attack as a marketer and like there's a lot of shiny objects, there's like social media, there's content, webinars.
Speaker 2:I think, being a solo marketer, you have to really get smart about like okay, I've limited resources, I really need to know who, who is my ideal persona that I want to target. You need to do a lot of like internal work, because you don't want to just spend a lot of money and like have it bring no ROI. Like you have to be really targeted. So I would say it's really challenging to do that, but I think it takes a lot of like internal work, data driven work, to identify like who are you going to test out this target? Let's do a hypothesis looks like test out this campaign. If it doesn't work, we're done.
Speaker 2:And I think that's the other thing about being, you know, solo marketer. You have to kind of like kill your darlings often and I think, like marketers, we have a lot of pride in our work, we love to be creative and but I think you have to like shut it down. I think it takes a lot of humility to be able to be like that's not working, let's pivot. So that's, that's really what I'm learning.
Speaker 1:Yeah, I agree with that, and I'm the kind of person that I have a lot of ideas, you know, so I want to try a bunch of things, but it's prioritizing where we think we can get the biggest bang for the buck and, you know, letting go some ideas for the short term. Fortunately, I have a team that allows me to throw out ideas and they, you know, write them down and then we make it to them or we may just kind of let them sit for a while.
Speaker 1:Yeah, at least get the ideas out, which I think is really helpful, but you have to prioritize the direction you're going there and working that direction. One thing really we really focused on is messaging yeah, the words that you use whenever you're, whenever you're marketing, and I love the fact that you talked about really doing the research to figure out who you're talking to, who's the target audience and how are you going to position your product or your company, or both, in terms of how you communicate to the market. How important is it for you and when you think about messaging and the words that you're going to use in marketing?
Speaker 2:Yeah, no, it's huge, I think, that messaging and positioning. I think we were having conversation about this, I think, at Technovations, and I couldn't agree with you more when you said it's about their pain point. And is your message addressing their pain point, or is it more about you? Is it more about your story? I think that's so true. It's not about movement, it's about the broker, it's about the pain that they're experiencing and how are you solving that challenge? I think that's like messaging at its core Doing the work. I think to do that, you have to really understand your customer and you have to understand their day to day and what makes them tick to create a message that's going to really resonate with them. I think what you said really connected with me as well.
Speaker 1:Yeah, it's really true. I was thinking about this more and more like analogies that help make it make sense. When you think about cable news, for example, if we just throw out like Fox News, msnbc and CNN, why do they get such great engagement? It's because they're constantly talking about the problems that exist, like think of pain points that people are feeling. That's all they talk about. If there were no problems, I think cable news would go away. It's almost like doctors If everybody were healthy, we wouldn't need doctors as much. That's a good point. Yeah, because you're sick. Then these are conspiracy theories I'm throwing out there. I think they want us to be a little sick so that they actually have patience. But at the same time, you have to talk about the pain points, get to talk about the problems or people stop listening.
Speaker 2:I think that's really important to understand.
Speaker 1:How much do you rely on I know that you're still a small company. You have a small sales team, probably founder led sales. I would think at this point maybe Michael's doing a lot of the sales. How much do you rely on conversations with him to find out what customers are saying, or prospects even? Why are they saying yes, why are they saying no? Do you guys have those conversations? Are you working together on that, or how does that dynamic work for you guys?
Speaker 2:Yeah, absolutely. We have two sales executives who were actually former brokers themselves. They worked at the Blue Chip Industry Giant Brokerages. They understand the day to day of a broker and I don't. I never even thought I would be in this industry. As someone who needs to refine and develop a message that's going to resonate, I need to be on the front lines with them, listening on these calls, especially as an early stage company. I need to hear what they have to say about the persona, the challenges, what they're hearing on the ground. It's completely a cohesive experience right now with the teams.
Speaker 1:Yeah, it concerns me when sales and marketing teams aren't working together, because I feel like, from a marketing perspective, the best place to get content is from your sales team. They're talking to the prospects and the customers. They're hearing what's working. They're hearing why customers are saying no, those types of things. I think good marketing content comes from that. My hope is that more sales and marketing teams will work together to work on that messaging, work on the different campaigns that are going to make a difference and really resonate with the market. That leads me to my biggest question of the show, that is, movement came on the scene pretty heavy in 2023. I hadn't heard much about them prior to 2023, but you guys came on a pretty hot and heavy. What are you guys doing to stand out?
Speaker 2:from the crowd? That's a really good question. Yeah, we talked about, right, tms is our really crowded space. I think when people are like, oh, you're building another TMS, right, it's like, well, yes, we are. But because I think we're really trying to stand out in the sense that a lot of we feel, we feel our perspective is that a lot of TMS is out there Either are poorly designed in terms of user experience, built for another persona, right, like we're talking about pain points, like built for the pain points for a shipper or a carrier and then adjusted to suit the persona of a broker, but they experience those daily workflows that just don't quite make sense, that just add hours to their day, and so that's really the area where we're trying to differentiate is that we're a TMS that's built by brokers for brokers, and yeah, that's really kind of the pitch right now. I will say there's a lot of cool features coming within the platform. That's very different. I won't share them yet, but I'd say that's really the main heart of what we're doing right now.
Speaker 1:Yeah, I think you're right in the sense that a lot of the legacy TMSs, in particular in our industry, were built for carriers and then they bolted on a broker module. Right, that was pretty common. We're starting to see more systems that are specifically for brokers, which is good. There's a big pie out there. There's a lot of brokers out there that need help, so I think that's in a good spot. I'm almost thinking a campaign where you got to do something with the letters, because if that's something that's kind of like a, you got to do something with that. Maybe some campaigns that have words with vowels missing, the whole thing, you got to do something. We're going to have to have fun with that. We're going to have to talk about that later yeah, you tell me I love all the ideas.
Speaker 1:I know it's almost just a problem all the ideas we might as well talk about them and get them out there and see what works, which is great. So tell me about when you decided to make the leap to join MVMNT. What was it about the company, about Michael that just said yeah, I want to tackle this because you're not an industry person. You actually came from outside of the industry. We all have a story of how we got here. What in the world made you go. Yeah, we'll do logistics, We'll get into supply chain.
Speaker 2:Yeah, no for sure. So I was at Narmie. I was really enjoying it there. I was leading a product marketing team. I was just so embedded in it and then I was not even thinking about switching jobs whatsoever. But I was reached out to by the investment.
Speaker 1:We were recruited. You were recruited. Yeah, I was recruited, all right.
Speaker 2:Yeah, but I think what really drew me to MVMNT was I felt like there was such an opportunity within logistics and I'm just scratching the surface in terms of learning about this industry where there needs to be just technology to enable people to have better day-to-day lives. And I think there's a lot of other industries fintech overly saturated. They're really trying to disrupt that space. But I think supply chain there's a lot of opportunity to allow technology to improve, and so that's really what I think drew me in. And then, yeah, just the vision of MVMNT. I feel like our founders.
Speaker 2:Andy, who's our head of product, he's the one who worked at Echo, yeah, for 15 years building that technology, and he himself was a former broker and there's just so much authenticity. Like when you hear him talk about brokers, it's almost like he just has such a heart for them, like truly as like a person, and I think that's really what drew me too was like I want to join a company where they understand the user, because they've been in their shoes and there's a true heart for improving like their livelihoods and whatever way that is, and so that's a really kind of drew me into movement.
Speaker 1:Yeah, I've heard Andy and Michael speak before and it sounds like they just came off the broker floor. I mean, they're they're building technology, which, which is really fun to see, but I didn't know. You got recruited. That's good to know now, and I always say this like it's good to have a recruiter in your back pocket, somebody who is looking for a job for you or a better opportunity. You just never know when something great is going to come around the bend like that, and I think that's awesome. So, yeah, just you in that regard. All right. So we've got to go outside of the realm for just a moment. When you think about marketing outside of logistics, what are some of your favorite marketing deliverables that you've seen out there, whether it's commercials or like what really grabs your attention when you're just a consumer, again outside of the logistics industry, what marketing things do you really love right now?
Speaker 2:That's a really good question, I think I.
Speaker 1:I would say what makes you buy things? Let me ask that what makes you buy something that you weren't planning to buy? Is there anything that just gets you?
Speaker 2:Yeah, no for sure. I think I would say, like I would say right now, social media is really an effective place to draw people in, and it's not even like they're selling their product. They're still their lifestyle. Right? You follow an influencer because you respect what they're doing, what you respect what they have to say. They end up buying a particular product, they wear something you know a certain way and you're like, oh, I want that. Right, I would say like I'm very easily influenced by those influencers, but I think that there's there's power in that, because you're not being sold a product, you're being sold some sort of like vision or personality, right?
Speaker 1:And then how it's going to be able to wear something and drive something.
Speaker 2:Yeah, exactly about like, or their opinions about something or like. You know, I'm a spiritual person, so I like to follow, like, spiritual people and like. That's what hooks me in is like, do I align with someone? And then like am I sold on on other things that they would, you know, advocate?
Speaker 1:for Do you tend to be influenced most by corporate social media accounts or individual social media accounts?
Speaker 2:100% individuals. Yeah, I don't think I follow any corporate social media accounts, for sure. Yeah, yeah, I'll tell you.
Speaker 1:I'm mostly the same way, but I got to say Jeep just got me recently. Let me tell you what happened. I recently bought a Jeep for the first time.
Speaker 2:Okay, nice.
Speaker 1:Very excited about. It's a fun car to drive. But somehow through their algorithms, man, they know that I have a Jeep. I probably talked about it or something. But now, man, I'm getting like Quadratec and Jeep and these companies that sell Jeep accessories. Jeep is a lifestyle. I'm learning, it's a real lifestyle and I'm getting all these investors and like really cool products from these companies that do aftermarket products for Jeep and Jeep itself. And I'm struggling right now. I mean I've probably, I've probably invested, invested 600 bucks into my Jeep already and I've only had it like two and a half weeks.
Speaker 2:So this, this, may be a life.
Speaker 1:Well, yeah, this may be a problem but they're getting. Normally it's individuals, I'm with you, but, man, the corporate's getting you right now. But I think both. This is what I think. I think that in any company I think that the leadership and especially the founder, the face of the company, has got to be prominent out there and then the company comes kind of behind and they work together. And I always think of the model of Gary Vaynerchuk and VaynerMedia. You know, you know Gary Vaynerchuk. You know so low, but he's connected to VaynerMedia. He talks about it a little bit and what's crazy about it is that I don't know Gary Vaynerchuk. I've never met the guy. I'm not going to meet the guy, but I got a phone call and it said VaynerMedia on it. I picked that call up because of the trust that's been transmitted from him to the company, like to me. That's a really good marketing for corporate and for individuals. So I like to push that and promote that because I get the emotional connection through Gary and potentially a product sell through the company.
Speaker 1:So, I try to push that strategy with clients as much as I possibly can.
Speaker 2:Yeah, that thought leadership is what we're really trying to lean into right now. You know, just getting the not selling Like I think, like it's people just tune out when you try to sell something.
Speaker 1:Hate to be sold. They love to shop, love to buy. Hate to be sold.
Speaker 2:Exactly. But if you're like selling a vision or giving advice that's unrelated to your product, like that is the way you can get like respect, you know.
Speaker 1:Yeah, I agree, and I think it's important. I think that founders, especially the ones that don't like to be in front of camera, it's difficult, but it's so important, like they've got to put themselves out there and try and away, and I think it's just important to put that in there. All right, listen, we talked enough about marketing. It's time for us to have a little fun here. It's time for us to play our game today. And today, audrey, we are playing Hot Takes. Okay, audrey, here's the way this game is going to work. All right, we're going to put a hot take up on the screen, something controversial potentially and you're going to have to let us know if you agree or not and why.
Speaker 2:All right, so hopefully that's going to be something to do with you. Oh my God, you're so nervous.
Speaker 1:I know I'm trying to put you on blast for anything or whatever, but we're going to go ahead and give this a shot and see how it goes, and then I'll throw in my two cents as well. All right, the first hot take that we have today is plain salted potato chips are better than all the flavored chips. Agree or disagree with that. Are you a chip lover?
Speaker 2:chip and dip I would agree with that, because I feel like chips are already salty, but then when you add flavor to it it's just like more sodium. So I would say I'm a plain chip person.
Speaker 1:You're a plain salt, I mean they're good. I like salty chips, I agree with that, but like sour cream and onion. No, doritos no.
Speaker 2:I do love Doritos, but I'd go over. I would go with the plain over the flavored.
Speaker 1:All right, you're going plain salted over the flavor. Do you ever dip like plain chips, like lace chips and like sour cream and onion dip or something like that? That's yes.
Speaker 2:Yes, or hummus.
Speaker 1:Hummus is also really good, hummus is good choice as well, although with with plain chips they crack too easy. You need something stronger, you need a pita chip or something. But but I agree, hummus is also a good dipping sauce. Okay, that's, take one. You're going on the plain salted potato chips. I like the flavor ones. All right, here we go. Take number two hot take number two is we should bring back top hats. Men, men and women should wear top hats more often. What do you think we should bring that back a little. Abe Lincoln, you agree with?
Speaker 2:that I would say I would not agree with that.
Speaker 1:No no, you don't like the top hat look.
Speaker 2:What about your husband?
Speaker 1:If your husband, like when I, if you guys went on a date night and the dude showed up with a top hat on you would be like no, that's a look. Yes.
Speaker 2:Yeah, I dig it.
Speaker 1:No, I could be a standing out kind of a look right there. I could get one. Those are big back of the day, so so what you're saying is, if your husband were, you might be up for it, otherwise no.
Speaker 2:I feel like if my husband more it know, he wouldn't be walking out of the house with the top hat on.
Speaker 1:But if I see, someone else wear it maybe someone else.
Speaker 1:So, all right, your husband's on a top hat kind of a guy you know. I've never worn a top hat, but now that we've talked about it I almost feel like I should try, like that's, that's interesting. I almost feel like I should walk. Maybe I'll wear a top hat to some trade shows and see what happens. That might do it. What's it? What? To try that out. That might. So, okay, that was hot take number two. Okay, hot take. Number three is plain water does have a taste. You agree with that or disagree?
Speaker 2:I would for sure agree with that. I feel like really dear park tastes different from like other brands and top water tastes different.
Speaker 1:I can taste the water. Is it something they put in the water?
Speaker 2:Something they put in the water, like maybe a little rain or minerals.
Speaker 1:We're talking. We're talking plain water. We're talking out of the tap. Does that have?
Speaker 2:taste water does have a taste, for sure, I think so Hmm, does in New York. It's so clean it does you don't even taste the water. So definitely not in New York.
Speaker 1:I'll tell you what plain water tastes great when I'm really thirsty and I haven't had water in a long time, but if I have too much water, there's no, I don't feel a taste. I'm going to taste water. It's refreshing, but I'm not sure. I'm not sure about taste. Maybe, maybe everything has a taste and it's like, it's like accent, like we don't think we have an accent, but we do. That's true.
Speaker 2:Maybe that's like you're right.
Speaker 1:Yeah, all right Hot, take number four.
Speaker 2:All right.
Speaker 1:Kangaroos aren't real. They're probably just humans in cost. Kangaroos aren't real. They're probably just humans in costume. This is a conspiracy theory. Do you think kangaroos are not real? We just made them up. I mean they are weird. Let's just be honest they're weird.
Speaker 2:They're very human, like they're very nurturing.
Speaker 1:They're very human, like they got a little couch. Yeah, that's the, that's weird. They actually give birth and then little Joey jumps up in the pouch and stays there for a while. Man, it's weird. Nothing else on this planet is like that, are these?
Speaker 2:things real. Well, humans aren't even like that either. So I would say, kangaroos are real.
Speaker 1:They got to be real. I haven't seen one in person. Have you seen a kangaroo in person?
Speaker 2:No, I haven't. I want to go to Australia and see kangaroos or anywhere else, yeah.
Speaker 1:So we can't definitively say they're real, but we think they are. Okay. All right, We'll go with that. And the final one. This is round six. The final one. I think this is five. I can't remember what round. This is All right, Ravioli is just wet Pop-Tart soup.
Speaker 2:That is so sad.
Speaker 1:Okay, do you like Ravioli?
Speaker 2:You know I'm more of a pasta fan than Ravioli, because I feel like that kind of gets at why maybe I don't like it as much. It's kind of like this flat.
Speaker 1:What about toasted Ravioli? Have you ever had toasted Ravioli with marinara sauce?
Speaker 2:I have never had toasted Ravioli. I've had many pizza.
Speaker 1:You might like that.
Speaker 2:Really Okay.
Speaker 1:You might like toasted Ravioli. It's a St Louis thing. You come to St Louis sometime, toasted Ravioli. Really Okay, I didn't know that and it's like you get a little marinara dip and it's like. It's like a pizza. You're going to love it if you get that.
Speaker 2:Okay, yeah, I like crispy things, so I think I would for sure prefer that.
Speaker 1:Did you ever? Did you ever have this Chef Boy RD Ravioli out of a can?
Speaker 2:Oh, yes, yeah, Not my. Thing.
Speaker 1:That was pretty dope back in the day for me. I'm not going to lie, that was a pretty good little snack back in the day, but toasted Ravioli takes the cake for sure. If you get Ravioli, make sure it's toasted, all right, do we have one more round? Do we have a final round? Oh, we have a final round, here we go All right, hot, take Mosquitoes should just go extinct. Who needs them?
Speaker 2:It's a good 100%. I always get eaten alive by mosquitoes, so I would really prefer to not have them.
Speaker 1:I agree with that. And listen here's I don't know where mosquitoes fall in the food chain, but I know this If you have purple martins in your backyard, they will eat the mosquitoes, which is great. But what do mosquitoes eat Like? What is the purpose of a mosquito? It's no. It doesn't do any positive work. It eats at you, it sucks blood, it passes disease. What's the point? I'm with you. Just get rid of them. They're terrible.
Speaker 2:Cut them out.
Speaker 1:We got to cut them out.
Speaker 2:That's what I asked you.
Speaker 1:All right, well, thank you so much for playing today's game.
Speaker 2:Hot take.
Speaker 1:I hope you enjoyed that. So let's get back to our conversation. What's next for movement? You guys are going to be hitting the trade show circuit soon. What else is new on the horizon? What do you got going on.
Speaker 2:Yes, we're going to be at Manifest in a couple weeks. Hey there you go?
Speaker 1:Are you going to Manifest Ray? Are you going to be there?
Speaker 2:I'm going to be there.
Speaker 1:Listen, we can do some singing in Vegas, so if anybody wants to go to Manifest help us this and your singer find us. We're going to tag it up If you don't know what that means?
Speaker 2:we'll tell you. I'm going to find you. Yes, we're going to do that for sure, Totally.
Speaker 1:That's good, so Manifest obviously we're going to Carrier Summit.
Speaker 2:We're also going to TIA Capital Ideas. So definitely going on our road show right now, so we're really excited. We're going to be presenting our TMS at Manifest on the innovation stage.
Speaker 1:So everyone should try not to keep going. Nice. I did not know that. I'll definitely have to catch that while we're there in Vegas. And then is this your first trip to Manifest. I have to ask.
Speaker 2:It is. It is my first trip. Yeah, what should I expect? Have you been?
Speaker 1:I've been both years. This is the third year and I've been to all the Manifest events so far. So first of all, I think it's one of the best holistic supply chain conferences. What I mean by that is they have everything for carriers, for brokers, for shippers. They have autonomous vehicles, they have robotics, a lot of warehouse stuff, a lot of technology and just incredible networking events. So it's a fun event. It's holistic, though it's not a broker show, it's not a carrier show, it's not the broker carrier show, it's holistic. So that's pretty cool. And then the best thing they've done is they've cracked the code on two things. One, they really take care of their sponsors. They've got over 300 sponsors. We're a partner there, so that's how I know this. So 300 sponsors and they take care of their sponsors. Their sponsors are always happy. But they've also really thought through the attendee experience, so the attendees don't feel like they're just being pitched all the time and they have a great experience as well. So they've cracked the code of sponsors and attendees really happy, which I think is really impressive. Number two, they've also cracked the code on keeping everybody for the entire event, because they always have an after party and they have a killer.
Speaker 1:Performer at the after party. First year Ludacris private concert up on top of Hotel Paris Phenomenal. Second year private concert with Nelly Phenomenal. This year, private concert with Neo, who I got to admit I don't know a lot of his songs and I have to sum up, but the party is going to be great and of course it just keeps everybody there. So it's a great event. You're going to have a lot of fun, you're going to meet a ton of people and so it'll be a good time. I'd say, just make sure that you get really organized so that when you meet people you don't forget them, because you're going to meet hundreds of people and you're going to want to talk to all of them. It's just the trade show follow up game.
Speaker 2:Oh my gosh. Yeah, you can't remember people's names.
Speaker 1:Well, they have that a really cool thing where on your tag if you get close enough to someone else's tag and hit a button, it transfers contact information. Oh, that's a cool thing. They've thought through the attendee experience in a way that I think is pretty unique, so you can go back and look at everybody you connected with.
Speaker 2:Oh, that's so helpful.
Speaker 1:It's phenomenal. Yeah, you're going to love Manifest. It's a great conference, so look forward to seeing you there. My friend, and again excited for all the things you're doing over at Movement. Just really impressed with your company. You're going to have to come back on. I'm going to talk more marketing down the road, but again.
Speaker 2:I look forward to seeing you out on the road.
Speaker 1:Thanks for being here.
Speaker 2:Thanks so much, trey. I really appreciate it. You guys are doing awesome stuff, so thank you.
Speaker 1:Thank you Appreciate that. All right, everybody. Make sure that you come back every Tuesday for another episode Another great guest, just like Audrey right here on Standing Out, a show about sales, marketing and leadership. Be sure to subscribe to our YouTube channel Again. Just search for Beta Podcast Network If you're not already on it watching this there, and be sure to subscribe so you catch every episode.
Speaker 1:We've got Standing Out content on there. We have the Edge showcasing the latest in logistics technology and, of course, we have Word on the Street, the party podcast, every Friday at noon. So make sure you check that out and, again, subscribe to the channel. And again, thank you to our friends over at SPI Logistics for sponsoring the show. We appreciate them greatly.
Speaker 1:If you're thinking about getting rid of your MC and tired of all the back office, you're a freight broker and done with that, or you're an agent who's not happy where you are, check them out at successspi3pl and make sure you let them know that you heard about it right here on Standing Out. And don't forget, next month everything is going to be streaming live to that YouTube channel or recorded to the YouTube channel. So, again, make sure you subscribe to that so you don't miss a single episode. And finally, if you haven't signed up yet for the Broker Carrier Summit, make sure you do that. It's going to be a phenomenal event in Kansas City April 22 through 24. It's all about brokers and carriers coming together. It's a unique event unlike any other. There's going to be a lot of fun things, a lot of new things on the horizon this year, a lot of valuable content, phenomenal speakers and some great networking opportunities to find your next partner in business. With that said, we'll see you next time right here on Standing Out. Thanks so much for watching. Take care.