Marketing 101: Connecting with Clients Through Compelling Stories

Episode Summary:

In this episode of Chamber Amplified, host Doug Jenkins from the Findlay-Hancock County Chamber of Commerce dives into the realm of business storytelling with Dr. Megan Adams from Homeplace Creative. With a background in journalism and expertise in marketing, Megan talks about the crucial role storytelling plays in business communications and customer relations. As Doug and Megan dive into the topic, they provide practical insights and strategies for businesses aiming to connect more authentically with their audience.

Key Takeaways:

• The Power of Storytelling: Not only is storytelling a tool for connection, but neuroscience shows that it physiologically impacts audiences, encouraging businesses to capitalize on sharing real, emotional narratives.
• Defining and Sharing Your Story: Megan emphasizes the importance of identifying and communicating a business's core story, suggesting companies focus on their "why" as a starting point.
• Creating Emotional Connections: Successful storytelling is about triggering emotions in customers, which can be achieved by connecting a brand's story with what customers care about.
• Strategic Medium Use: Selecting the right platforms to share your story is crucial. Efforts should align with where the target audience is most active and engaged.
• Customer Stories Amplify Success: Showcasing customer testimonials and experiences can serve as powerful extensions of a business's narrative, enhancing credibility and trust.

Music and sound effects obtained from https://www.zapsplat.com

Transcript

0:00:02 - (Doug Jenkins): Hello and welcome to the show. I'm Doug Jenkins from the Findlay Hancock County Chamber of Commerce. On each episode of Chamber Amplified, we're examining issues that are impacting the local business community. From employee recruitment and retention, marketing, it issues, really anything that can be impacting your business. Our goal is to give the local business community tips each week on at least one way they can improve operations and thrive in the current business environment.

0:00:26 - (Doug Jenkins): So we've been digging into some recent business surveys, both some done by the Federal Reserve, some that we've done locally, and looking at the things that pop up. And what we're seeing is that what you want to learn more about marketing as well as the labor force. So really, that marketing and employee recruitment retention piece I was just talking about, that's what we're focusing on today. Marketing, you say? We know this. We've talked to you. We've had programs about it. You know, you need to post things, things on your social media and find different avenues of finding ways to talk to potential clients and customers.

0:00:58 - (Doug Jenkins): You know that you need to do the marketing. But what do you say? I think that's a question a lot of people get stuck on. And when they get stuck on it, sometimes you just don't move forward from that point. We're gonna work on that. Today, Megan Adams from Home Place Creative joins us to talk about telling your story. Not only that, why it's important. Why should you know your story? Why should people care about your story? Why do they care about your story?

0:01:23 - (Doug Jenkins): Gonna dig into all that. We're going to look at some of the best ways to do that and some things that you can focus on when you're trying to put that message together. It really does make a difference. It really does help people form a connection with your business. And knowing a little bit more about how to do it puts you in prime position to offer up your business to more people. Thanks again for tuning in. And remember, if you're listening on Apple Podcasts or Spotify, you can rate and review the show there. It really does help spread the word.

0:01:48 - (Doug Jenkins): Now, let's get into it. Joined on the podcast now by Dr. Megan Adams. I get to call you by your formal tit title here from Home Place Creative on Chamber Amplified. Meg, thanks for joining us.

0:02:00 - (Megan Adams): I'm so glad to be here. Thanks for asking me to come on.

0:02:03 - (Doug Jenkins): I'm, I'm excited to have you on. We're going to talk about how businesses can tell their story. And that's, that's an area where you've kind of dedicated your professional life is to helping businesses and people do this. Let's get into why that's important, because I think sometimes people hear it and they think, oh, tell my story. I gotta have a story. I don't even know what my story is. But there's. There's an important reason why you need to have it at least in your back pocket.

0:02:31 - (Megan Adams): Absolutely. You have to have many stories in your back pocket if you want to be really effective. But there is neuroscience that supports the. Basically, in the past 20 years, neuroscience has really supported. Supported storytelling as an advanced communication tool. So I'm sure your listeners have heard storytelling and marketing has been a pretty big buzzword for a while. But what that neuroscience tells us is that we are physiologically wired to connect through storytelling.

0:03:05 - (Megan Adams): It's fascinating. Doug, I can go on a long, like hole.

0:03:10 - (Doug Jenkins): This is why I referred to you by your full title. You're bringing neuroscience into it right away. That's why you're the doctor of this.

0:03:16 - (Megan Adams): Yeah. So, like, the best way that I describe it to people is the two studies that really interested me the most. One was done by a man named Paul Zak. And he really looked at what happens in our brains when we emotionally connect to a story. So, for instance, if you're watching a movie and you cry or you get goosebumps or your heart starts pounding, he wanted to know why that happened, and he. His research foundation, that we get little shots of dopamine in our bodies and our hormones fluctuate when we become emotionally engaged in a story. So it was a really.

0:03:52 - (Megan Adams): His. That was a really important study. And then the other one was from a doctor named Yuri Hassan, and he found that when you are, again, totally engaged in a story, that your brain waves actually mimic those of the storytellers. So I think. I think what they found is something that we've always known because Aristotle talked about it and all the ancients, which is that storytelling is a really powerful tool for connection. I just think it's really neat that the science is catching up and showing us that it is. You know, we're tribal beings. We want to feel connected and like, we belong.

0:04:31 - (Megan Adams): So in a marketing sense, if you're. If your ideal client or your audience feels connected to you as a human, as another person, you're going to more effectively build relationships with them and sell to them, retain them. Right. All kinds of things. So stories really, at their basic, basic tenets, really help us connect to one another as human beings and build relationships. So I think if you're in Business. And you want to be relational.

0:05:05 - (Megan Adams): Storytelling is where it's at.

0:05:07 - (Doug Jenkins): So let's. We'll jump back into a second, but I want to give people a little bit of a feel for or why this is your story. I'm going to put you on the spot right now. You get to tell your story. I have known you for, geez, almost my entire adult life at this point, ever since we were reporters back in Lima.

0:05:25 - (Megan Adams): I know.

0:05:26 - (Doug Jenkins): How did you go from being a reporter to someone that wants to help businesses and people tell their story?

0:05:32 - (Megan Adams): Yeah, in 2016, it was really when Facebook started blowing up for businesses. Right around 2015, 2016. I was reading a lot about how video is king and how people needed to get their stories on video Instagram. Watching these social media channels explode. And I was like, oh, my gosh, these are like mini broadcast channels. Right? Like, every business owner should be taking advantage of putting their story out there and connecting to their clients, because people connect to people. We know this. I had been studying that at that point. I'd been studying that in my dissertation research.

0:06:11 - (Megan Adams): So my husband and I are both former broadcasters journalist as that's how we know you. And so we decided to help businesses tell their stories through video specifically. But now we offer training and stuff to help people build their brand stories better. But that really developed for us from being journalists. As you know, Doug, as a journalist, you gotta learn to talk to anybody. You gotta learn to make a story out of anything. You can find multiple angles on stories.

0:06:40 - (Megan Adams): So we just really wanted to help people find those stories, tap into those stories, and then communicate them confidently and clearly. It's basically just sharing what you're about so that the right people connect to you.

0:06:53 - (Doug Jenkins): So I would imagine one of the biggest challenges that you face or people who come to you are facing is that they don't feel like they have that story. And I would also imagine that that's not usually the case. It's just you got to coax it out of them a little bit.

0:07:09 - (Megan Adams): Absolutely. You hit the nail on the head. People come to me all the time and they're like, what I do is not interesting. It's boring. Or it's, you know, just, you know, I have a friend who has a cleaning business, for instance. We have clients who own restaurants. And I'm like, no, like, you're. What you do may to you not be interesting, but to your clients, you need to speak to them in a way that not just makes it interesting, but helps them connect to what you're doing. So one of the first stories that I always tell people to talk through is why.

0:07:41 - (Megan Adams): So for business owners, why did you start your business? Like what is it that keeps you going, that gets you excited to get up every morning? And the answers are always different. But for my friend with a cleaning business, you know, she, I asked her that question and she had an incredible story. She was like, well, you know, she got divorced and she was like, I wanted to make money around my kids schedule because I wanted to be at everything that my. And cleaning was all I could do. So I did it. And now she hires people.

0:08:11 - (Megan Adams): A lot of them are like her, they're single moms. And she pours everything into her employees to give them an opportunity, you know, out of their situation, right. To have stable employment, to have a job where they can work around their kids schedules. So to me, like, wow, that's really powerful. And your ideal client is women. And what do you give them? You give them time, right? So start talking about these things. How can we share stories about you and not just your personal stories, but your employee stories and how can we speak to that client about how you're giving them back their time? And again, if you, if I put myself in that role in this specific instance, I want to support somebody like that, you know, take my money, Doug. Take it like, I want to help these women too.

0:08:59 - (Megan Adams): So this is just one example of, oh, this is a cleaning business. I'm not interesting. I do everything just like my competitors. But I'm like, no, that is the thing that makes you stand out. That's your why. So that's a story. That's one story that I always try to start with with clients. And we can go deeper if you want.

0:09:16 - (Doug Jenkins): But yeah, I want to drill down on that a little bit because I. You answered it. I think to a degree. Is that turning that why and your story to it and then how does that then translate into the sale? I think it's another hang up that people have and you kind of address that is like you're basically saying this is something that you don't just want to buy your service for me, you want to invest in this company because of now what it stands for or what I'm about.

0:09:42 - (Doug Jenkins): And I think, do people, do people have trouble latching onto that? I think sometimes it's like a, a humbleness, like I don't want people to latch on to me. I just want like I'm just running my business. Is it an exercise that people kind of have to go through to, to get to that point where they're comfortable telling that story over and over again.

0:10:01 - (Megan Adams): I think so, yeah. I think most people aren't. I think you're right. I think there's a little bit of that humble bragging, if you will. People feel like, oh, people aren't going to care about me. And I just, I don't. I do find sometimes people are resistant to putting themselves out there. We do live in a culture where people get canceled for certain things. So there is a finesse and a certain way to frame your story.

0:10:24 - (Megan Adams): For instance, my same friend, and I know she would. I'm just going to use the same example.

0:10:28 - (Doug Jenkins): Yeah, no, that's fine.

0:10:29 - (Megan Adams): I may say this because I've talked. We talked at length about this. So she. When. When I was coaching her through telling her story, you know, a lot of what she was dealing with was like, divorce, and it was not the best. And I was like, listen, we're going to stay out of those weeds, right? Because that's not what your story is about. Your story is about how you had to support yourself and how that support has translated to your employees and how that support translates to your clients.

0:10:55 - (Megan Adams): Right. And what you give them when you clean, which is time. Like, it's not just cleaning.

0:11:01 - (Doug Jenkins): Right.

0:11:01 - (Megan Adams): So for the audience, I think if you are resistant, I really think there are a couple of things to think about. One, your personal narrative is the most powerful marketing tool that you have, because it's the. It's the thing, again, that people are wired. We are wired for connection. We want to feel like we're connected to you as humans and bought into whatever it is that you do. So that means that you have to share your genuine story.

0:11:27 - (Megan Adams): The second thing is we've seen in research patterns, especially amongst millennials and Gen Z, that they really want to support a cause. Like, they really do pay attention to what businesses are doing and what they believe in. So that's another important piece, too. This is where I think, like, small businesses, too, have such an edge. Because if you're a Target or you're a Starbucks, like, I'm not ever gonna see, like, the owner of Starbucks. He's. He's riding around on his private jet somewhere.

0:12:03 - (Megan Adams): But I might. You know what? The lady who owns a local coffee shop down the street, like, I could run into you. And if I feel connected to you, I'm going to choose you over Starbucks because I want to support local, because I have a relationship with you. Because I know the lady who owns a local coffee shop here in town. I know she's recovering from cancer, Doug. And I know that she sells a coffee that supports breast cancer at the local hospital.

0:12:31 - (Megan Adams): Right. I will pay $25 for that coffee because I know that I'm contributing to my community. So these are ways that I think, again, it can give you that edge amongst your clients, especially if you're a local business.

0:12:47 - (Doug Jenkins): So I'm glad you started off with the cleaning business, because I think that's one where someone, if you're in that type of service industry or whatever, people might not, like, let's say you have a dry cleaner. It could be the same type of thing. You might struggle to be like, why does my story matter in that instance? And I think you've done a really good job of pointing out why it does. Now, the inverse of that is. So you mentioned the restaurants and the restaurants. I have to imagine each one has a story. But they might.

0:13:13 - (Doug Jenkins): If I'm a restaurant owner, I might think, well, it's probably the same stories. I liked cooking this recipe, and then I decided it should be a restaurant. But each restaurant has a different story. It's finding. I imagine it's drilling down just a little bit further than I like making my mom's recipe or my grandma's, you know, spaghetti recipe or whatever it is. How do you drill down to make it? If you're in an industry that's full of stories like that, how do you make it a little bit more personal?

0:13:40 - (Megan Adams): Okay, here's another tip that I didn't get to. That's a great question, Doug.

0:13:44 - (Doug Jenkins): I'm full of great questions today. I'm loving it.

0:13:46 - (Megan Adams): You are, you are. Here's what a lot of people don't think about. This is something you don't hear when people talk about storytelling. What do you want your audience to feel? So how do you want them to connect to you? What do you want them. Let's use restaurants as an example. What do you want them to feel when they come into your restaurant and eat your food? Like, what do you want them to remember that?

0:14:09 - (Megan Adams): Okay, so. So, for instance, maybe you want your restaurant to be like, cheers. I want it to be a place where everybody knows their name and. Okay, so how do I tell stories that show that? Right? So I'm going to tell my story. I'm going to talk about that maybe a little bit and why I think that way. And then when I talk about the recipes, I'm gonna showcase, you know, maybe I'm gonna, like, make sure the clients are talking about the recipes or when people come in, I. I Want visuals of people laughing like, this is.

0:14:41 - (Megan Adams): You really want. You need to think through that purpose and telling the stories. And a lot of people, I mean, the other piece of this that I mentioned a little bit in the research, but people really connect through that emotion. Like, they have to have an emotional connection. So if you are like, how do I stand apart? I have all these great stories sometimes taking the focus and this might help people who are a little less or more resistant to being on camera. It's not really about you, it's about them.

0:15:08 - (Megan Adams): So that might be a starting point too. Thinking about how do I want my ideal client to feel when they work with me? And then how can I show that to them before they even step in the door? That's where social media and some of these digital storytelling tools can be excellent, you know, for you. And again, locally, this is another edge because they can come in and they can see you and then they connect to you.

0:15:31 - (Doug Jenkins): You actually went exactly where I wanted to go next. Because we've talked about the why it's important and how to kind of bring that story to the forefront and figure out what your story is, but equally as important as how you then go about telling that story. And that's where you and Kyle have had a lot of experience over the last several years is. Is helping people tell that story. I have to think it's about finding the right medium for it and really drilling down into that type of thing.

0:15:57 - (Doug Jenkins): How there's probably a place in time for the story. There's probably a place in time where you don't want to have your story involved. How do you kind of assess where that story should go, how you should go about telling it, that type of thing?

0:16:09 - (Megan Adams): Yeah, that's another really good question, Doug. Where's your audience at? Where are they? Who are they? Go through that again. How do I. What is here? It's like to back completely back up. Like, what's my purpose in telling this story? How do I want my audience to feel and interact with this story? And that'll help you think about medium. Right? And then where are they? Like, I have worked with so many people who are like, they think they need to be everywhere. They're like, oh, yeah, tick tock. Like, the new thing is like TikTok. I'm like, okay, cool.

0:16:42 - (Megan Adams): Like, I do think your story would resonate on TikTok for sure. However, are people, you know, if you own a coffee shop or a local, if you're geographically located somewhere. I don't know if all Your energy and TikTok is your best bet. I mean, this is. When we work with clients, those are the types of questions that we're asking. You know, once you dig into audience, you can look at some of these tools and say, okay, I know, like, millennials are here.

0:17:05 - (Megan Adams): Or, you know, I know we have really beautiful pictures of our food. Like, it does make sense for us to be on Instagram, maybe, or. And the other piece of this, too, Doug, is everybody has different budgets. So really kind of look at your budget in terms of resources, time, you know, money, and then think about, where are we going to get the most bang for our buck here and track it. And this doesn't have to be like, you don't have to pay for, like, super fancy digital tools.

0:17:31 - (Megan Adams): Just make sure you're understanding where your clients are coming from and what they're interacting with, because you can shift that strategy right. Pretty quickly. And I always say with our clients, I'm like, give it 90 days and then reassess. But I think a lot of people feel overwhelmed in marketing right now because. Or they. And I think sometimes that overwhelm leads. Overwhelm leads to, like, not one of two things. Like, one, they just throw the baby out with the bathwater, like, I'm not doing it.

0:18:02 - (Megan Adams): Or two, the other thing is they'll just hire somebody to do it, and they're like, hands off. Like, okay, you handle it. I know that I'm on this company will handle it for me. And then there's no personal element, so there's no personal story, which means you're kind of leaving a lot out there, because as we've talked about, like, people really do connect to people. So if you're not showing your people and you're just using a bunch of stock images, you might not be getting the return on your investment that you want.

0:18:31 - (Doug Jenkins): All good advice. You. I wanted to wrap it up with, like, success stories that you've seen. I think you highlighted one with the cleaning business. Are there other businesses that you've worked with? You don't have to say which. Like, a specific business where maybe they came in apprehensive about it or didn't really know where to start. And after identifying what their story is and then really working the process where they've seen the benefit of that.

0:18:56 - (Megan Adams): Yeah, I mean, we've worked with all kinds of clients, so we worked with a dental practice, which, again, pretty saturated market here where we are in town. They. They open, started from scratch. That's the other thing. We've worked with clients who maybe have a social media or digital presence or clients again. So bunch of. Let me back up. We have clients who come to us for specifically just like video production. Like, oh, I want to have a digital presence and I want to use storytelling.

0:19:26 - (Megan Adams): Can you help me? So we've had lots of success in that area. And one of the things that I think we do really well is that we draw stories out of people. So when we sit down, for instance, we worked with a dental practice here in town. Again, they were opening. It's a pretty saturated market. We really wanted to introduce the dentist who had started the practice. So we asked him about. We sat down and did a series of videos about why he wanted to be a dentist. And he told some really wonderful stories about one when he got his tooth knocked out as a kid and he couldn't play the trombone.

0:20:04 - (Megan Adams): Again, people really connected to that. He was also in the military, so he talked about what it felt like when he was able to give people, you know, their smiles back. You know, he. He was very passionate and emotional about what he does, and he had lots of stories. So we kind of shared those before he even opened the practice. And then since he's opened the practice, we've continued to share stories.

0:20:28 - (Megan Adams): We've highlighted his hygienist, we've highlighted clients. So one of the key things that we also worked with him on was what sets him apart from other dentists locally. And one of the things that he really cares about is that people. He knows that people have had, like, his target audience were people who have had bad dental experiences. And so he works with, like, the people who don't want to go to the dentist or like, it's that bad that they need to be at the dentist now. And he wants that. He wants to reverse that.

0:20:58 - (Megan Adams): And so he wants to make them very comfortable, whatever it takes. And so those are the stories that we continue to tell. So for him, like being on Facebook, Instagram, he does a little bit on TikTok, really helped people in get in the door for him and that they've added hygienist. He's been in business two years now, continues to tell those stories. And people come in and say, you know, we've seen this, and we know again, they get a little comfortable before they are in the door.

0:21:27 - (Megan Adams): Another thing about Facebook that has really helped him and some of these community networking groups on Facebook, people are looking for a dentist. I'm always watching those. And people are. Now people are referring, oh, go see Dr. So. And so he's Amazing. Check out this video. Blah, blah, blah. I'm like, oh my gosh, it's working, it's working. Like this is like he people are, you know, people are referring him inside of some of those groups. And again, it takes some time. It's been two years, but.

0:21:53 - (Megan Adams): And we don't do a lot of videos for him. Like we'll go in once a quarter and film like three or four videos. So it doesn't need to be an overwhelming thing. They keep the Facebook page and stuff like that up to date and we've done the videos on the website. But then the other type of client that comes to us are. So we've. I've worked with a business coach. A death doula is a new client, which is something very interesting.

0:22:18 - (Megan Adams): And so there are people who come to me and say, you know what? I don't. I'm just setting up my business or I need to transition my business online. I want to have a digital presence. And sometimes it's. The death tool is a great example. We kind of went through her ideal client and where she's at in her business. I'm like, I don't really know if social media is your thing right now because I don't think people are going to, you know, actively want to talk about death online.

0:22:39 - (Megan Adams): Right, right. Maybe you need to connect with funeral directors who are doing pre need insurance or hospice. And so kind of working her through how to connect with her clients and connect with the people that she wants to work for and how to share those stories is something that we've worked through. So we offer that consulting as well. Same thing for the business coach. He was like really overwhelmed and he thought he had to be everywhere. And I was like, thanks, Jim. I was like, jim, are you on LinkedIn?

0:23:12 - (Megan Adams): I am, but you don't think I need Facebook? No. And I didn't. I was like, no, you need to be on LinkedIn. And he made me laugh, Doug, because he came back, I had my second session with him and he was like, he was like, megan, I asked Chat GBT about my audience and it said exactly what you said. And I was like, you know what, this is the greatest comment. I was like, oh my gosh. Like, I know thing. No. And I was like, see, I was like, if chat GBT says LinkedIn, Jim, you gotta be on LinkedIn.

0:23:41 - (Megan Adams): So it's kind of working through all that. And I love, to me it's like a giant puzzle. I really love working with people to figure it out. So it's that it's those two pieces, Doug. It's like, how can we draw the stories out of you that you're going to feel confident telling? And that's in face to face situations, whether you're networking at a chamber event or online. Right. How do we translate those? And it's both.

0:24:04 - (Megan Adams): Right. I think the digital space is just. I like to help people. When I tell people, I'm like, it's just like it's what you're doing face to face. It's just a digital piece. Right. You should have that digital piece present.

0:24:16 - (Doug Jenkins): Most definitely. One of the things that you touched on and we'll wrap up on this. And I didn't even think about it. Is after a while your customers or clients stories become somewhat. Your stories to tell as well. Because like the instance with the dentist or even if you go back to the cleaning service like that. This story of. It's. It's kind of another way of looking at a testimonial, I suppose. But that becomes a big problem.

0:24:42 - (Doug Jenkins): Part of. If you can then reach out and ask the person, hey, do you mind if I share this story or do you want to help me on this video? However you want to do it. I think that's extremely powerful. And it's just a different way of looking at a testimonial.

0:24:56 - (Megan Adams): Yes, 100%. Those are some of the best stories that you can tell, Doug, is because people are talking about. They're talking about you. Right. It's not you bragging that we talked about about the humble brag earlier. Like, you're not talking about yourself now. You have people that are willing to essentially be referral partners for you. Right. But getting them sometimes it's just a little bit of coaching too. Like, hey, when you talk about my business, could you focus on this one particular piece or.

0:25:24 - (Megan Adams): And this is what Kyle and I do in those videos that we film client testimonials. We'll say, how did it make you feel when you. When Dr. Minter or diary. There you go. When the dentist fixed your teeth. You know, what was it like working with so and so. Right. This is. And then you can. I mean this is where if you hire somebody, you could get them to do that. But I mean, again, it's all. It's all storytelling. Like get to the emotion. That's what people connect to.

0:25:50 - (Megan Adams): And it's a great way to build. I have a whole. We have a whole, you know, list of references that. But. And I would say too, the more. This is different if you're a business starting out you. You don't have those. So you kind of have to figure it out and experiment.

0:26:07 - (Doug Jenkins): You gotta focus on you at that point to tell the story, I would.

0:26:09 - (Megan Adams): Imagine, right, because you gotta get people to connect to you. But once you have happy clients and, and if you think of this too, like, they very naturally are gonna want to tell your stories. Like, they will do it for you. Think about it like I was, you know, I'm at birthday parties for my kids and soccer games, and I'm talking to other moms and they're like, I'm referring people out the wazoo locally now. Because I'm like, oh, no, you have to go see so and so and so this. This person's gonna help you.

0:26:38 - (Megan Adams): And I think that it's a so much more powerful when I can share a story. Like, I can be like, here's why you should work with so and so. Because here's what she did for me. Instead of just saying like, oh, go see so and so, she'll fix you. Like, no, here's what she did. Here's how I felt after I worked with her. My friend, you know, the cleaning company is another good one. Like, I. Whenever I refer that business, I can say, hey, did you know that, like, she helps women in this way and she hires these women and then, you know, people are more inclined to want to support that person.

0:27:11 - (Megan Adams): So, yeah, testimonials are huge. And I think once you work with people for a while or too, hopefully naturally you'll have those stories that you can tell, those success stories.

0:27:20 - (Doug Jenkins): Meg, a lot of great information. We could probably talk all day on this particular subject. If people want to learn more about this, maybe they want to just talk to you about some of the projects you've worked on, and maybe it's something that's the right fit for them. How can they get in touch with you?

0:27:35 - (Megan Adams): I would love to talk to people about this. Like you said, Doug, I can talk all day. I am@meganomeplace creative co.com I'm also on LinkedIn and Instagram @doctor megadams, so you can reach out to me there and then. Our website is homeplace Creative Co. Well.

0:27:54 - (Doug Jenkins): Thank you for joining us on the podcast today. This has been fun.

0:27:57 - (Megan Adams): Yeah, thanks for having me, Doug. I've enjoyed it.

0:28:01 - (Doug Jenkins): So I got the chance to talk to Meg a little bit more after we got done recording and she actually offered an interesting tip that I thought I'd share with you and I don't think she would mind is pick three of your business's values, whatever those are, pick three of them and then find a story about something you've done in your business that relates back to that value. And that's a really good way to find a jumping off point for telling your business's story.

0:28:25 - (Doug Jenkins): Well, that'll do it for this week's episode. Chamber Amplified is a free podcast for the community thanks to the investment of members in the Findlay Hancock County Chamber of Commerce. Because of our robust membership, we're able to focus on providing timely information to the Findlay and Hancock county business community, run leadership programs for adults and teenagers, and be an advocate for the area. That's all while providing tools that help local businesses succeed.

0:28:48 - (Doug Jenkins): And if that sounds like something you'd like to be a part of, just let me know and we can talk about how an investment in the Chamber not only helps strengthen your business, but the community as a whole. If you have any ideas for topics you'd like to hear covered on future episodes, just send me an email. Djenkinsindleyhancockchamber.com that's really hard to say in one breath, but we got there. Thanks again for listening. We'll see you next time on Chamber Amplified. From the Findlay Hancock County Chamber of Commerce.