#8. Creative RE Minute: You Are the Meat in a Customer Sandwich Artwork

The Creative Real Estate Investing Podcast

This podcast features the use of creative and non-traditional real estate buying and selling techniques, as well as the non-traditional use of common everyday real estate elements in creative ways. The host is Nick Modarelli, a Cincinnati-based entrepreneur with over 35 years of experience with creative real estate investing. Nick is also the author of a #1 Amazon best-selling book on creative real estate investing, and has more than 25 years of experience as a mentor, speaker and instructor on real life no-money down real estate strategies.

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The Creative Real Estate Investing Podcast

#8. Creative RE Minute: You Are the Meat in a Customer Sandwich

May 25, 2022 • Nick Modarelli

0:00 | 5:31

Most business owners have it a lot easier than we do when it comes to marketing. They have a simple selling cycle that moves in a straight line A>B>C from left to right. They have a wholesaler (A) who sells products to them cheaply as the middleman (B), which they then sell to the end consumers (C) at a profit.

This means they only have to market to one customer: their end buyer.

But as creative real estate entrepreneurs, we have to market to an additional customer first: property sellers. That means unlike most other businesses out there, we are sandwiched by customers on both sides of us, which means our selling cycle is completely different.

It also means that even when we're buyers, we are actually still sellers.

Find out what all of that means for us-- and what our selling cycle actually looks like-- in this episode of the Creative Real Estate Minute.