Michael Beinhorn (producer for Soundgarden, The Red Hot Chili Peppers, Herbie Hancock and Aerosmith)

Michael Beinhorn takes being a producer very seriously.  This singularity of purpose shows in the ground-breaking albums he’s produced, including Soundgarden’s “Superunknown,” The Red Hot Chili Peppers’ “Mothers Milk” and “Uplift Mofo Party Plan,” Herbie Hancock’s “Future Shock,” and many more.  Michael has worked with such artists as Ozzy Osbourne, Aerosmith, Hole, Violent Femmes, and Soul Asylum.  Michael was also a member of the legendary genre-defying New York band Material in the late ‘70s and early ‘80s.

In this interview, Michael discusses his “alternate reality” approach to producing Herbie Hancock, why “Superunknown” shouldn’t be thought of as a “grunge” record, and what drew him to work with the Red Hot Chili Peppers at the time of their commercial and creative breakout period.  He also discusses his latest project, Beinhorn Creative - the world’s first production-based online music company (at BeinhornCreative.com), which allows him to produce artists across the globe remotely and in real time.  Michael also talks about the inspiration for his fascinating book “Unlocking Creativity: A Producer's Guide to Making Music & Art.”