Matt Brandenburg - Marketing Your Business In Today's World - Episode 58

Josh and Eric talk to Matt about the changes in marketing and advertising over the last 30 years and how companies can stay relevant today with the current business climate.  This episode is full of great information and laughs.

Chapters

• 0:00 Intro
• 1:18 When we started marketing
• 3:55 Print Marketing
• 4:32 Building off referral marketing
• 5:39 The Basis of all marketing
• 6:08 Selling phonebooks in Seattle
• 6:56 Marketing on the early internet
• 8:45 What happened to the newspaper
• 11:58 Monetizing content and targeted marketing
• 17:13 Tracking phone calls
• 18:45 Jesus Fish
• 23:00 Marketing red flags and measuring success with technology
• 27:08 ChatGPT and having your personal touch
• 32:18 Touching Base with clients
• 33:06 Communicating in the modern world
• 35:43 You can't be all things to everyone
• 37:51 Know what you stand for
• 39:44 Have the ability to listen
• 40:41 Know the lane you're sticking in
• 42:46 Enjoying what you do every day
• 45:50 Outro