JobsWorth - Keith James

On this week’s episode of JobsWorth, I’m speaking to artisan bike mechanic and founder of Essex-based Stow Velo, Keith James.

Keith is a self-confessed bike geek, and despite me being very clearly out of my league when it came to discussing anything more technical than how many wheels they have, his passion for the craft and cycling culture was truly infectious.

Since relocating to Leigh-on-Sea with his family, Keith has been on a mission to nurture and support the growth of the cycling community- and if he can get me seriously contemplating sliding into some Lycra, it’s only a matter of time before we’re all joining his monthly social rides.

Keith is a creative at heart, and if the dots between that and “bike mechanic” don’t immediately connect for you, just wait until you hear about the many strings to his bow.

We find out where his obsession with bikes came from, how his love for cycling led him to work in product and apparel design for some of the industry’s biggest brands, and I ask whether all bike messengers working in London are a little bit mad. (The answer won’t surprise you.)

We also discuss the reality of picking up your young business, leaving your original customer base behind, and starting again somewhere new.

Please enjoy… Keith James.

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