Smart Money: Train Staff to Present Patient Financing

Jill Showalter, OD, of EyeDoctors. in Vienna, West Virginia, shares tips in staff training in building her dry eye specialty. Key points: 

• Make it easy for your patients to get the dry eye treatment they can benefit from.
• Train staff to present and reinforce patient financing.
• Measure success in seeing patients achieve the full treatment plan you prescribe.

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